Vice President Marketing

Pivotal Partners is exclusively partnered with a leading Agentic AI platform, redefining enterprise AI adoption by enabling full AI nativity. Through our relationship with ICONIQ, we've been introduced to their CEO and CRO and now helping scale global GTM team - currently looking for our most strategic hire of 2025 - VP Marketing.

This is to be the first marketing hire with incredible opportunity to build out the function, strategy and processes as well as hire a team of industry leading experts.

The Role

As VP of Marketing, you’ll build and scale the marketing function from the ground up. This is a hands-on, strategic role for a proven marketing leader who thrives in early-stage, high-growth environments. You’ll drive end-to-end marketing efforts — from demand generation and performance marketing to content and sales enablement — all tightly aligned with GTM and revenue outcomes.

You’ll work closely with the executive team to define positioning, drive pipeline, and build the brand as a category-defining player in the Agentic AI and automation space.

What You’ll Own:

• Build the marketing function from scratch, including team structure, tooling, and strategy.
• Lead GTM alignment across marketing, sales, and product — with a focus on measurable ROI.
• Own growth marketing strategy — including performance marketing, ABM, and demand generation.
• Oversee digital marketing, SEO/SEM, and paid media channels, ensuring scalable, data-driven execution.
• Create and manage content strategy — including technical whitepapers, sales decks, case studies, and tailored collateral for multiple personas.
• Run A/B tests and experiments to optimize messaging, campaigns, and conversion paths.
• Drive sales enablement by equipping the revenue team with effective content, playbooks, and tools.
• Own and optimize the marketing budget, allocating spend for impact and efficiency.
• Build and lead a high-performing marketing team as we scale.

What We’re Looking For:

• Proven experience building and leading a marketing function at an early-stage B2B tech company (Series A–C ideally).
• Strong understanding of the AI, data, and automation ecosystem.
• Deep expertise across key marketing pillars: growth/performance marketing, demand gen, ABM, content, digital, SEO, and paid channels.
• Track record of driving revenue growth and pipeline in close collaboration with Sales.
• Strategic mindset with strong analytical and executional ability.
• Excellent communicator with the ability to create compelling narratives across technical and business audiences.
• Experience managing budgets, vendors, and cross-functional initiatives.
• A player-coach mentality — willing to roll up sleeves in a fast-moving environment.