Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.
The Senior Brand Manager is responsible for leading the strategy, development, and execution of assigned brands to drive growth and market success. This role manages brand performance end-to-end, from product development through marketing execution and retail launch, while partnering cross-functionally to deliver results.
Key Responsibilities
Brand Strategy & Growth
Lead brand strategy, positioning, and long-term growth plans
Identify market opportunities, consumer insights, and trends
Define target consumers, brand positioning, and product strategies
Monitor brand performance and recommend actions to meet business goals
Product Development & Portfolio Management
Partner with R&D and design teams on product innovation
Guide product line strategy, pricing, and packaging direction
Ensure alignment between product offerings and brand positioning
Analyze POS data, Circana reports, and market performance
Marketing & Launch Execution
Develop and execute integrated marketing plans
Lead product launches and go-to-market strategies
Partner with agencies and internal marketing teams
Present brand plans to leadership and retail partners
Cross-Functional Collaboration
Work closely with Sales, R&D, and International teams
Provide tools and materials to support the sales process
Coordinate initiatives to ensure successful launches
Requirements
5+ years of brand management experience in toys or consumer products
Proven success managing brands and product launches
Strong analytical and strategic thinking skills
Experience with POS and market data analysis
Excellent communication and presentation skills
Benefits
401(k) with company matching
Health, dental, and vision insurance to keep you covered
Life insurance
Flexible spending and health savings accounts to manage your healthcare costs
Paid time off to recharge when you need it
Join a fun, dynamic and creative industry—working with toys and games brings its own rewards
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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