Senior Brand Manager

Company

Headquartered in Woburn, MA Blue Monkey is a premium brand of “Better For You” natural, organic sparkling, and still tropical juice products selling to large and small format retailers across the United States, Cananda, and international markets.

Blue Monkey recently partnered with Boyne Capital, a Miami, FL-based Private Equity firm that seeks to forge lasting and collaborative relationships with companies and support them in achieving the next phase of growth. Blue Monkey is scaling organically and is positioned to accelerate growth through strategic acquisitions.

Position Summary

Blue Monkey is seeking an experienced CPG F&B Brand Marketing professional to own brand strategy and demand generation across its full portfolio. Reporting to the CEO with exposure to the sponsor and Board, this leader will hold a seat on the leadership team and operate in a lean, fast-moving, high-growth environment.

Key Responsibilities

• Develop lead/execute integrated marketing strategies that drive brand awareness, trial, and repeat purchase, translating consumer insights, category trends, and data into actionable plans
• Own total-market brand strategy and positioning across multiple brands, categories, and aisles across all retail formats
• Lead consumer insights initiatives, including consumer panel work, new-flavor feedback testing, and eye-tracking research
• Translate brand, trade, and consumer insights into a clear product-innovation pipeline to identify the next flavor, timing, and go-to-market strategy
• Build and manage organic, brand-aligned social content by applying brand-book standards
• Manage retail media programs across key e-commerce and retail platforms
• Own campaign and launch execution end-to-end—concept through launch, optimization, and reporting
• Manage external creative, media, content, other agencies/vendors
• Analyze performance metrics and stay close to the market to optimize for impact and ROI

Minimum Requirements

• 5-10 years of CPG F&B marketing with large/established brand pedigree
• Product innovation execution/development
• Management of external marketing agencies
• Managed campaigns across digital, retail, and/or field marketing
• Fluency with syndicated data tools: SPINS, Nielsen, and or Circana
• Greater Boston-based and willing to be onsite 3 days a week
• Travel up to 25% within North America as needed

Nice to Haves

• A career mix spanning both startup/emerging brands and large CPG
• National retail account management

Compensation & Benefits

• Base, Bonus, and Equity - tied to business growth and operational wins translating to a successful outcome at exit
• Medical/Dental/Vision, 401K and more

*Note that the search is managed by Boyne Capital