Product Manager

As a Product Manager, you will be responsible for developing a strong understanding of the company’s product portfolio and helping drive the growth, profitability, and success of existing and new products. This role combines business strategy, technical understanding, market research, and customer engagement.

You will work closely with customers, outside sales, engineering, marketing, production, and other internal teams to identify market opportunities, understand customer needs, and develop innovative product solutions. You will help guide products throughout their lifecycle from initial concept and development through launch, ongoing enhancements, and eventual retirement.

The ideal candidate brings a strong combination of business and technical aptitude, analytical thinking, and communication skills. You should enjoy engaging with customers and the market, identifying problems, and translating those insights into practical product strategies and solutions.

Essential Duties and Responsibilities

• Drive product-line revenue, growth, and profitability by identifying opportunities and developing effective product strategies.
• Manage the full product lifecycle, including product enhancements, revisions, cost-reduction initiatives, pricing, and end-of-life planning.
• Develop and execute product and product-family business plans, including revenue and margin tracking, forecasting, competitive analysis, market positioning, and cost-reduction strategies.
• Evaluate product performance, pricing, competitive positioning, and market trends to identify opportunities for growth and improvement.
• Partner with engineering and other Product Managers throughout the product development, testing, and release process.
• Collaborate with marketing and communications teams to develop go-to-market strategies, product positioning, key benefits, target markets, and launch plans.
• Work closely with inside and outside sales teams, distribution channels, production, and key customers to support product adoption and revenue growth.
• Serve as a product champion and subject-matter resource for both internal teams and external customers.
• Support the development of product marketing materials, sales tools, website and e-commerce content, product launches, and other resources that support market demand.

Education and Experience

• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years of product management or related product-focused experience; experience in the data communications industry is a plus.
• Excellent communication and interpersonal skills, with the ability to work effectively across multiple departments.
• Strong business acumen with an interest in understanding customers, markets, and competitive landscapes.

Benefits

• Medical, Dental, Vision Insurance
• 401(k) + Match
• Bonus Structure (up to 40%)
• PTO and Paid Holiday