Market Research Intern

About Us:

LAGOM is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands including WEDAY.

We operate with a lean, creative, and fast-moving team where ideas can quickly turn into real products, campaigns, and customer experiences. Unlike traditional companies, every team member has the opportunity to make a direct impact and help shape how our brands grow.

Our global team brings together e-commerce specialists, designers, creatives, and supply chain partners across the United States, Korea, China, Canada, and Hong Kong. Through creativity, collaboration, and constant experimentation, LAGOM focuses on building meaningful products and brands for modern consumers.

About the Role

This role is ideal for a student who enjoys researching markets, understanding consumer behavior, analyzing competitors, and turning information into clear insights.

You will help our team explore new opportunities by gathering and organizing real market data — including customer needs, trends, competitors, pricing, product gaps, and potential demand.

This is not just online searching. We are looking for someone who can think critically, find reliable information, analyze patterns, and communicate what the data actually means.

Schedule: Part-time (2–3 days per week, flexible hours based on availability)

Key Responsibilities:

• Assist with market, competitor, and product research based on assigned directions

• Collect and organize data from reviews, surveys, social media, websites, reports, and other sources

• Maintain research spreadsheets, documents, and organized data folders

• Summarize findings, patterns, and insights into clear reports for team review

• Support customer research projects including surveys and feedback analysis

• Communicate research progress, findings, and questions clearly with the team

Requirements

• Currently pursuing a Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Psychology, Consumer Research, or related fields

• Curious about consumer products, brands, startups, and market trends

• Strong research skills with the ability to collect information from multiple sources

• Comfortable working with spreadsheets (Excel/Google Sheets), including formulas, data organization and manipulation

• Strong analytical thinking — able to turn information into insights

• Excellent written and verbal communication skills

• Detail-oriented and organized

• Able to work independently and communicate progress clearly

• Comfortable using generative AI tools (like ChatGPT or Claude) to optimize daily workflows. Must know how to write specific, context-rich instructions

Nice to Have

• Experience conducting surveys or customer research

• Basic data analysis experience

• Experience with research tools, databases, or analytics platforms

• Understanding of e-commerce, DTC brands, or consumer products

Benefits

• Hands-on experience building real consumer brands from the research stage

• Direct involvement in new product and brand development decisions

• Opportunity to learn startup strategy, market validation, and e-commerce growth

• Flexible part-time schedule

• Employee discount