Manager, Digital Commerce & Retention

FORMA is a family of brands leading what’s next in beauty. FORMA leverages global product development, regulatory, and supply chain capabilities, and a prolific influencer network to celebrate, support, and seek out those changing the through highly differentiated beauty brands. We’re committed to creating a more beautiful tomorrow—we are FORMA.

Summary of Position

The Manager, Digital Commerce & Retention supports revenue growth and customer engagement across Morphe’s digital commerce ecosystem, including Morphe.com and Amazon. This role is responsible for executing and optimizing digital commerce initiatives, retention marketing programs, and onsite experiences in partnership with internal teams, Tech, and external agencies.

The ideal candidate is performance-minded, highly collaborative, and comfortable operating in an evolving environment—bringing structure, clarity, and momentum to help build and scale Morphe’s digital commerce and retention capabilities. This is an opportunity to play a meaningful role in shaping the eCommerce function, driving growth while helping establish the foundation and ways of working needed to scale.

Principle Accountabilities:

Digital Commerce (DTC & Amazon)

• Act as the primary internal owner for Amazon channel, managing the external agency responsible for channel growth, Amazon PPC, merchandising, and media execution
• Act as primary internal owner for Morphe.com Performance Marketing Function and managing external agency for channel growth
• Assist in planning and executing promotional moments across DTC and Amazon, including GWPs, bundles, and limited-time offers
• Coordinate with Planning, Supply Chain, and Merchandising to confirm inventory availability and feasibility for promotions and campaigns

Site Experience & Optimization

• Partner closely with Tech to identify, define, and execute enhancements to Morphe.com that improve conversion, engagement, and retention
• Translate business and customer needs into clear requirements and briefs for site enhancements and optimizations
• Support testing initiatives (A/B tests, UX improvements, feature enhancements) and help evaluate performance impact
• Ensure site updates and enhancements are delivered on time and aligned with commercial and brand priorities

Retention & Lifecycle Marketing

• Own execution of email/sms marketing strategy, including campaign planning, lifecycle journeys, and testing initiatives
• Manage day-to-day email execution, with the ability to build and code emails as needed
• Lead retention KPIs such as repeat purchase rate, engagement, and customer lifetime value through ongoing optimization
• Partner with CRM, Brand, and Creative teams to ensure consistent, on-brand lifecycle messaging

Loyalty Program Ownership

• Own the ongoing optimization and evolution of Morphe’s loyalty & affiliate programs, including member communications, benefit execution, and performance tracking
• Lead analysis and recommendations to improve loyalty engagement, retention metrics, and overall program effectiveness

Required Skills & Experience:

• 4–6 years of experience in digital commerce, eCommerce marketing, retention, or lifecycle marketing
• Experience working with Amazon and/or Amazon agencies, including performance reporting, coordination, and execution oversight
• Experience partnering with Tech or Product teams on site enhancements, optimizations, or feature launches
• Hands-on experience with email marketing platforms; HTML/CSS email coding experience a plus
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Highly organized with strong project management, prioritization, and communication skills
• Comfortable working in fast-paced, cross-functional environments with evolving priorities
• Comfortable operating in environments with limited established process, with the ability to create structure, workflows, and best practices to drive execution
• Builder mindset with demonstrated ability to help scale programs, processes, or functions over time
• Passion for beauty, digital commerce, and customer-centric marketing

Plus:

• Experience working within an omnichannel organization
• Demonstrated ability to navigate channel conflicts and align digital initiatives with broader commercial priorities