eCommerce Merchandising Manager

About the Role:

Dashing Diva is seeking a strategic and results-driven eCommerce Merchandising Manager to lead product positioning, planning, and optimization across our DTC website. You’ll be responsible for curating product assortments, managing online merchandising, analyzing performance, and collaborating cross-functionally to drive conversion, maximize sell-through, and meet sales goals.

The ideal candidate thrives in a fast-paced environment, is highly analytical, and brings a strong understanding of consumer digital shopping behavior, eCommerce UX, and merchandising best practices.

What You Will Do:

• Lead product merchandising strategy for the Dashing Diva eCommerce business, owning how products are presented, prioritized, and sold across the site to drive revenue, conversion, and AOV.
• Own assortment strategy and demand forecasting across core, seasonal, and exclusive SKUs by leveraging historical performance, trend analysis, and marketing inputs to inform purchase orders, inventory flow, SKU rationalization, and markdown recommendations in partnership with Planning and Operations.
• Ensure products are accurately displayed with correct pricing, images, and descriptions and optimize homepage, category pages, product detail pages, educational landing pages & blogs for both brand storytelling and performance including SEO
• Establish actionable plans to identify and improve underperforming SKUs or categories, leveraging data-driven insights to optimize visibility, positioning, promotional support, or assortment changes.
• Own promotional merchandising strategy, including bundles, sets, exclusives, and value messaging; partner with Ecommerce leadership on markdown cadence and clearance strategies.
• Identify underperforming SKUs or categories and develop strategies to improve sell-through
• Optimize product discoverability by owning on-site search strategy, filters, navigation logic, and category architecture in collaboration with the Ecommerce Manager.
• Partner closely with Product Development and Marketing to ensure a compelling, differentiated assortment, including online exclusives, DTC-only offerings, and strategic cross-sell opportunities aligned to the promotional calendar.
• Manage on-site product subscriptions strategy, including product setup, assortment optimization, churn reduction initiatives, and subscriber experience, in partnership with the Ecommerce Manager and agency.
• Collaborate cross-functionally with product development, marketing, operations, and leadership teams—ensuring alignment across assortment, inventory, creative, and promotional strategies, while addressing any fulfillment issues or inventory risks.

What We’re Looking For:

• Bachelor’s Degree in Business, Marketing, Merchandising or related/equivalent field
• Shopify experience required
• 5+ years’ experience in online merchandising preferably in a DTC environment
• Strong analytical skills and advanced proficiency in Microsoft Excel
• Excellent written / verbal communication
• Possess a high awareness of sales analytics, brand goals for growth and site navigation
• Strong understanding of UI, consumer digital shopping behavior
• Performance-driven, self-motivated for acheivement

You’ll love working at Dashing Diva because:

• Great work environment to grow and learn new skills
• We are collaborative and work closely with each other
• We give everyone a chance to be creative and value input and feedback
• We participate in fun events like Beautycon, NYFW
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!

About Dashing Diva:

• We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.