Director of Consumer Marketing

Director of Consumer Marketing

Direct Hire; flexible base + bonus

Katy; 1 day hybrid

**MUST be a proven builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations

**Ideal candidate will come from the marketing agency side, home services, cosmetics, health/wellness, subscription businesses, etc.

Duties:

• Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships
• Educate while building scalable programs that drive consumer adoption and measurable business growth
• Develop and execute a national consumer marketing strategy
• Build awareness around safe home sharps disposal
• Position the company as the trusted national leader in consumer sharps mail-back
• Drive measurable consumer acquisition, engagement, utilization, and retention
• Create a nationally recognized consumer brand
• Develop messaging that changes consumer behavior
• Build educational campaigns that simplify safe sharps disposal
• Establish the company as the category leader for home sharps mail-back
• Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, Community Outreach
• Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, ROI

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• 10+ years of progressive marketing leadership experience
• 7+ years leading high-performing marketing teams
• Demonstrated success growing consumer-facing businesses
• Experience building national marketing strategies
• Strong analytical and performance marketing expertise

Other Info:

• Lots of room for internal promotability
• Not a traditional marketing role; opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare
• Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy
• Benefits, 401(k), Dental, Vision, FSA, and Life