Digital Experience Director

ATTENTION:

• IF YOU WISH TO APPLY FOR THIS POSITION, PLEASE EMAIL YOUR RESUME TO RROTH@VITROAGENCY.COM. RESUMES SUBMITTED THROUGH LINKEDIN USING EASY APPLY WILL NOT BE CONSIDERED.
• THE POSITION IS HYBRID-ROMOTE. WE ARE ONLY VIEWING APPLICANTS WHO ARE BASED IN THE SAN DIEGO METRO AREA OR WILLING TO RELOCATE.

Digital Experience Director

We’re seeking a strategic, forward-thinking leader who understands that digital is more than channels—it’s the foundation of the modern customer journey.

As our Digital Experience Director, you will lead the development of connected digital ecosystems and content strategies that span social, CRM, and web. You’ll work at the intersection of Strategy, Media, and Creative to deliver cohesive, insight-driven digital experiences that drive real business results.

What You’ll Do

• Lead digital strategy across organic social, CRM/lifecycle marketing, web experiences, and integrated campaigns
• Build and guide content strategy frameworks, including messaging, editorial direction, and channel-specific storytelling
• Lead and support the Social team (Social Media Manager, Community Manager, and Content Creators) in developing and executing engaging, platform-native content and always-on social plans
• Map and optimize digital customer journeys—from awareness through conversion and into retention and loyalty
• Partner closely with Strategy, Media, and Creative teams to bring integrated ideas to life across channels
• Act as the digital lead in campaign planning, ensuring digital and content are considered from the very beginning
• Manage, mentor, and grow a cross-functional digital team (Social, Content, Web), helping elevate both the work and the people
• Use data and performance insights to continuously refine strategies and improve results
• Present digital strategies to clients in a clear, confident, and compelling way

What You Bring

• 10–12+ years of experience in digital marketing, strategy, or experience design (agency experience preferred)
• A holistic understanding of digital ecosystems—not just individual channels
• Experience across organic social, CRM, web/UX, and integrated campaign planning - With Emphasis on Organic Social
• Strong leadership skills with experience managing and developing teams
• Ability to connect strategy, creativity, media, and data into cohesive solutions
• Confidence in presenting to senior clients and leading strategic conversations