Business Development Representative

Job Title - Business Development Representative (BDR)

Location - Atlanta, GA (Hybrid/Flexible)

About GreyOrange

GreyOrange is a global leader in AI-driven robotic automation software and hardware, transforming distribution and fulfillment centers worldwide. Our solutions increase productivity, empower growth and scale, mitigate labor challenges, reduce risk and time to market, and create better experiences for customers and employees. Founded in 2012, GreyOrange is headquartered in Atlanta, Georgia, with offices and partners across the Americas, Europe and Asia. For more information, visit www.greyorange.com.

Role Overview

GreyOrange is seeking a Business Development Representative (BDR) to help drive pipeline growth across strategic target accounts. This role combines inbound lead qualification, strategic outbound prospecting, account research, and account-based engagement to create qualified opportunities for the sales team.

The ideal candidate is proactive, coachable, organized, and comfortable engaging prospective customers through email, phone, LinkedIn, events, and strategic campaigns. This role works closely with Account Executives, Marketing, and Business Development leadership to identify opportunities, engage target accounts, and create a qualified pipeline.

Key Responsibilities

• Pipeline Generation & Account Engagement
• Generate a qualified pipeline through a combination of inbound lead follow-up, strategic outbound prospecting, account research, and account-based engagement
• Respond to and qualify inbound inquiries, marketing-generated leads, event attendees, contact form submissions, and other inbound opportunities
• Research target accounts, industries, buying groups, and market activity to develop personalized outreach strategies
• Identify and engage target personas within strategic accounts through phone, email, LinkedIn, events, and other channels
• Understand customer business challenges, priorities, buying timelines, organizational objectives, and overall fit
• Build relationships with prospective customers and generate qualified meetings and pipeline opportunities for the sales team
• Utilize CRM, account intelligence, intent data, and sales engagement tools to prioritize target accounts and outreach activities
• Maintain accurate activity tracking, lead status, account updates, and opportunity handoff processes within Salesforce and related systems

Sales & Marketing Alignment

• Partner closely with Account Executives to prioritize target accounts, develop outreach strategies, and create pipeline opportunities
• Support account-based marketing (ABM) initiatives through coordinated outreach and engagement within target accounts
• Participate in account planning activities and strategic account reviews
• Support follow-up efforts tied to trade shows, field events, webinars, campaigns, and marketing programs
• Collaborate cross-functionally with Sales and Marketing to improve messaging, engagement, and pipeline performance
• Provide feedback on campaign performance, prospect engagement trends, competitive insights, and market feedback to improve future programs

Preferred Qualifications

• 1–5 years of experience in business development, sales development, lead generation, or a related role
• Strong verbal and written communication skills
• Strong prospecting, relationship-building, and account research skills
• Self-motivated, coachable, and results-oriented mindset
• Ability to manage multiple priorities in a fast-paced environment
• Strong organizational skills and attention to detail
• Comfortable engaging stakeholders across multiple levels of an organization
• Interest in supply chain technology, warehouse automation, robotics, logistics, SaaS, or enterprise software
• Experience with Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, 6sense, Outreach or similar sales and marketing technology platforms preferred
• Experience supporting outbound prospecting, inbound lead qualification, ABM initiatives, or enterprise sales motions is a plus
• Supply chain, logistics, warehouse automation, robotics, material handling, SaaS, or enterprise software experience preferred.

Equal Opportunity Employer

GreyOrange is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other protected status.