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As a Senior Product Manager at Google, I lead initiatives to integrate cutting-edge…
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Matt Walter reposted thisWhen it comes to the holiday season (and beyond), speed and precision are key. 🗝️ That's why we're so excited about the new agentic experiences, Ads Advisor and Analytics Advisor. Analytics Advisor is an in-product conversational AI experience that provides immediate, easy-to-understand performance insights and visualizations that accelerate analysis. See how Samsonite used both tools to drive performance this season 👇Matt Walter reposted this🤖🎁 𝗡𝗲𝗲𝗱 𝗮 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗵𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻? Try Ads Advisor & Analytics Advisor like Emiko Barker, Senior Manager of Acquisition Marketing at Samsonite did. Here’s the step-by-step on how she used our new agentic experiences to help improve Samsonite’s performance this season. ✨ With 𝗔𝗱𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, Emiko solidified Samsonite’s platform marketing ROAS targets, predicted future performance, and built her strategy. First, she got a baseline by asking Ads Advisor to pull up Samsonite’s ROAS from November 2024 and sorting by campaign type—an immediate time saving, helpful output. Then, she asked Ads Advisor how to adjust Samsonite’s Search ROAS targets to capture more sales in 2025. Ads Advisor provided key observations, a phased strategy, and budget considerations—all aligned to Samsonite’s business context. ✨ With 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, Emiko was able to quickly cut through Samsonite’s large data sets to better understand their latest global launch—the Paralux Travel Collection. She used Analytics Advisor to look at the last 60 days of the launch across monetization, acquisitions, and landing page behaviors at a fraction of the time it would’ve taken her to do manually, all while maintaining accuracy. These tools didn’t just help Emiko manage the holiday rush—they helped her grow and feel more empowered to explore new areas of the business. Ads Advisor and Analytics Advisor will be available to all English accounts and properties in December → https://goo.gle/4ouYCnm
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Matt Walter shared thisSo proud of the Google Analytics team as we bring the next level of agentic intelligence to our users. Being part of the group that delivered this set of powerful features has been a great privilege. Onwards and upwards!Matt Walter shared thisIntroducing Your Data-Driven Personal Analyst: Analytics Advisor is Here! 🚀 We're thrilled to announce the launch of 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, the new in-product conversational AI experience designed to help you make 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗳𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 than ever before. Your data-driven personal analyst is ready to answer your most complex questions in natural language, taking you from 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 in one place. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝘂𝗿𝗻𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟭. 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 💬 𝗔𝘀𝗸: "How is my site doing?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get an immediate, tailored pulse check on your business health with a comprehensive view of your key metrics. 𝟮. 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 "𝗪𝗵𝘆" 💬 𝗔𝘀𝗸: "Why did my active users spike on September 25th?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Go beyond reports—Analytics Advisor delivers 𝗸𝗲𝘆 𝗱𝗿𝗶𝘃𝗲𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, helping you attribute the causes of performance change. 𝟯. 𝗠𝗼𝘃𝗲 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 💬 𝗔𝘀𝗸: "What is the best opportunity to convert or re-engage the most valuable users from that traffic?" ✅ 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Get 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 with specific, step-by-step instructions that align with your business goals. Analytics Advisor will be available in December for all English language properties in both GA standard and Google Analytics 360 → https://goo.gle/48b0AnO
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Matt Walter reposted thisMatt Walter reposted thisGain clearer competitive insights with the latest Benchmarking update in Google Analytics 🙌 We've added support for 20 new unnormalized metrics—absolute numbers such as Total Revenue and New Users—so you can compare your performance to industry peers using both normalized and absolute values. Benchmarking estimates adjust based on your active user count, helping you make smarter, data-informed decisions. Explore the update: https://goo.gle/42EKAHN
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Matt Walter shared thisSo excited to see the new agentic capabilities within Google Analytics highlighted at Google Marketing Live today! It's been incredibly rewarding to be a part of the team working on bringing these advancements to life. My focus has been on helping ensure we're empowering marketers with more intuitive ways to interact with their data and uncover actionable insights. It's fantastic to see the progress we're making to simplify complex analysis and enable more impactful decision-making. Looking forward to seeing how this helps businesses of all sizes thrive. https://lnkd.in/gh3T4Er2Drive peak campaign performance with new agentic capabilitiesDrive peak campaign performance with new agentic capabilities
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Matt Walter reposted thisMatt Walter reposted thisSpend less time decoding data fluctuations, more time making smart business decisions. ✨ Introducing: generated insights. ✨ This AI-powered tool proactively connects the dots of your data sets, then summarizes trends and key takeaways. See how it gives you clear direction on which marketing levers to pull for better results: https://goo.gle/3R9ZjEq
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Matt Walter shared thisI'm really happy to have worked on the launch of the new benchmarking feature in Google Analytics. This feature will give businesses valuable insights into how they can improve their website or app performance. I'm excited to see how businesses use this new tool to achieve their goals. #GA4 #googleanalyticsMatt Walter shared thisWant to know how your business really measures up? 🤔 Good news! Google Analytics Benchmarking is here! Easily compare your performance to industry peers and get those competitive insights you need. Here's how Benchmarking can level up your analytics game: 🔎 Spot opportunities: See where you're excelling and identify areas for growth. 🚀 Benchmark your progress: Track your performance over time and see the impact of your strategies. 📈 Make data-driven decisions: Confidently make decisions based on industry benchmarks and insights. 💡 Learn more here https://goo.gle/48rhMEnBenchmarking: How to compare your site/app to your peersBenchmarking: How to compare your site/app to your peers
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Matt Walter reposted thisMatt Walter reposted thisWe’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works like anomaly detection since they both detect a change in data. The main difference is that anomaly detection highlights sudden spikes or dips in data, while trend change detection highlights more subtle changes over a longer period of time → https://goo.gle/3OHlEZ6
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1mo
Exciting move! Congrats Steve!
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Matt Walter liked thisMatt Walter liked thisI’m excited to share that I’ve joined Suffolk Construction as Director of Digital Engineering - West Region! For me, construction technology has never been just about the tools—it’s about using technology to solve complex problems and bringing people and teams together to build smarter. Suffolk’s drive to innovate and transform how we deliver projects aligns perfectly with that mindset. I’m eager to join this talented team, collaborate with exceptional leaders, and help push the boundaries of digital delivery across the West. Here’s to new beginnings and building what’s next!
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Matt Walter liked thisMatt Walter liked thisAfter 10 incredible years, last week marked my final day at Clark Construction Group . Reflecting on the past decade, I am deeply grateful for the opportunities I had to grow, the amazing projects we helped bring to life, and, above all, the exceptional people I had the privilege to work alongside. To my teammates, mentors, partners, and friends at Clark: thank you. Your collaboration, support, and dedication made every challenge rewarding and every success meaningful. A special thank you to mentors and teammates like Kwaku Gyabaah, Brian Krause, and Megan Calhoun for your leadership, partnership, and guidance along the way. While it is bittersweet to close this chapter, I am excited for what lies ahead.
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Matt Walter liked thisMatt Walter liked thisGratitude is a superpower. A little over a year ago, I felt healthier than I ever had. Active in basketball and jiu jitsu several times a week, lifting weights, running around with my two kids, finding balance at work, eating well. I didn't expect to get a stage 3 colorectal cancer diagnosis at 38 years old. No family history, no noticeable symptoms, no other risk factors. I started chemotherapy on my 39th birthday in July 2025. After 12 rounds of chemo and three surgeries, I had clear scans and blood work by May 2026. It looks like we won this round. The impact, as anyone can imagine, was profound. I was carried by the support of my communities, the strength of my wife and children, the incredible care of my medical teams, and a commitment to finding opportunity in suffering. One of those communities I want to name directly: the people I've worked alongside at Google. There are so many people to thank, more than I could list in any post: Alexandra B.t: Alexandra B., Krystle Moss, Garret Leahey, Juan Pablo Andrade, Avishai Cohen, Nithya Venkataraman, Luda Sokolov and Alex Godoy to name just a few. Support from this group and so many others along with the ability to take time to focus on my treatment was paramount to my success in fighting this cancer. This experience has given me so much. It's easier than you'd think to be grateful that it happened. I'm a better person because of it. Most of us don't know how we'd respond to this kind of challenge. What I've learned is that we get chances every day, small ones, to practice discipline, courage, wisdom, patience, and kindness. Tell me how you respond in those ordinary moments, and I'll tell you how you'll likely respond when the big ones arrive. I thought I was a grateful person before this. But watching people step up for you when you need them most, when you're forced to ask for help, gave me a level of confidence I hadn't felt before. That includes watching a professional community show up in ways I didn't expect from a workplace. Now begins the long road of recovery, armed with the wisdom that the road is the reward and the struggle is the never-ending opportunity for personal growth. As I turned 40 last month, I can see it much clearer: gratitude is a superpower and I got to see it up close in the people I've had the opportunity to work with over these last few years. Thank you 🙏
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Matt Walter liked thisMatt Walter liked thisMarketing moves fast — and your data should, too ⚡ We’re updating Google Analytics to help you track performance on the go with new agentic experiences: 📱 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: Get quick summaries at the top of your homepage highlighting key performance shifts and traffic trends since you last logged in. 💬 𝐀𝐬𝐤 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Click "Analyze this further" to dig into top-performing products, traffic sources, and next steps in an intuitive conversation with your AI collaborator. 📊 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐬: Compare your key performance indicators against anonymized industry averages to see how you stack up. Paid Media Director Kevin Marshall at Gardyn uses Ask Advisor to spot cross-channel trends faster and shift strategies sooner. See how your account is more helpful than ever: https://goo.gle/4zvIDME Try Ask Advisor in your Google Analytics account now: https://goo.gle/4x7ViDA
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Matt Walter liked thisMatt Walter liked this9 years ago, my professional life changed forever. I took a massive leap of faith, leaving my pre-dental track to pursue a business major at the BYU Marriott School of Business. Just a few months later, I landed an internship as a Google Ads Specialist. That single pivot started a journey of professional growth that led me exactly to where I am today. I spent over 4 years inside Google as a Search Performance Specialist and Technical Product Expert. I had the privilege of helping over 1,200 businesses, from local shops to some of Google’s highest-profile clients, optimize their performance using proven, internal platform strategies. After building on that foundation over the last few years by architecting complex enterprise tech solutions, my journey has officially gone full circle. Last month, I took another leap of faith, stepping away from the corporate tech world to launch my digital marketing agency, Smart Ads Up, full-time. When local business owners learned about my internal background at Google, they asked for help with their search campaigns. I quickly noticed a frustrating pattern: they were paying agencies who offered zero transparency. These owners had no clear idea of their actual ROI, and worse, they didn't even own the ad accounts they were paying to build. Smart Ads Up was born from a sincere desire to fix this. Today, I use my internal Google experience and technical platform mastery to help businesses aggressively scale their lead generation and capture predictable revenue. If you or a business you know is struggling with unfocused campaigns, agency guesswork, or a lack of ROI visibility - let's talk. When you partner with us, your investment is built on a foundation of true expertise, absolute transparency, and 100% client ownership. This is just the beginning, and I can't wait to share what else we are working on behind the scenes! 🔗 www.smartadsup.com
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Matt Walter liked thisMatt Walter liked thisI had the pleasure of testifying in Washington DC at the hearing central to this article. I was advocating for safer roads for all DC residents using facts and transparent data collected over a quarter billion miles of driverless operations. What I experienced was reflected in Roge Karma's excellent The Atlantic article. Autonomous technology isn't perfect; it never will be. But consider the alternative: Human driving is the #14 cause of death in the USA; the #2 leading cause of death of young people. We can do much better by embracing life-saving AV tech today. https://lnkd.in/gmiUYGvD. (Please support The Atlantic through a subscription! If you don't have one, use this link in the meantime https://archive.is/2jnP7) Thank you Jonathan Slotkin Matthew Walsh and so many others for their continued advocacy!
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Matt Walter liked thisMatt Walter liked thisThrilled to be a Noogler again. I've joined the Applied AI team at Google Cloud to build enterprise agents. We're at a fascinating moment. The promise of AI agents is enormous, but how they'll deliver durable value for businesses and their customers is still being defined. That combination of opportunity and ambiguity is exactly where I want to be working, and I get to do it alongside an exceptional group of people. I'm also deeply grateful for my time at Reddit. Shaping the product during such a rare, high-growth chapter was incredible, and I'll really miss the sharp, generous colleagues I got to work with. A few weeks in, it's energizing to be back at a Google that feels a tad different from the one I left: moving fast, ambitious about what's possible, and with plenty still to figure out.
Experience & Education
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Patents
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Techniques for generating analytics reports
Issued WO2023244244A1
See patentTechniques for generating a report for a website are presented herein. A method can include accessing, by one or more computing devices, a plurality of unidentified events. Each event in the plurality of unidentified events can be associated with one or more properties. Additionally, the method can calculate, using a machine-learned prediction model, a number of pseudo users associated with the plurality of unidentified events based on an event-to-user-ratio and a total number of unidentified…
Techniques for generating a report for a website are presented herein. A method can include accessing, by one or more computing devices, a plurality of unidentified events. Each event in the plurality of unidentified events can be associated with one or more properties. Additionally, the method can calculate, using a machine-learned prediction model, a number of pseudo users associated with the plurality of unidentified events based on an event-to-user-ratio and a total number of unidentified events. Moreover, the method can include assigning a first event from the plurality of unidentified events to a first pseudo user based on the one or more properties of the first event. Furthermore, the method can include generating the report for the website. The report includes information derived from the first event being assigned to the first pseudo user.
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Spanish
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Cesar Devers
I worry AI is emboldening appraisers to continue to add unnecessary language to the reports. Now it's easier than ever! Meanwhile, clients are using AI to strip out the data they actually care about to avoid having to read the report. I've never met anyone who wants to read a 150 page appraisal report. Who is working on using AI to make appraisals less repetitive, more concise, and more reader-friendly?
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