Kenny Johnson

Today Isembard announced a $50m Series A fundraise led by Union Square Ventures, less than a year after Notion Capital led their Seed round. 💥This is a company right at the intersection of AI & supply chain sovereignty & they’re exceeding even our most optimistic expectations. By the end of the year they will have 25 factories across the UK, US, Germany, France & Ukraine. 💥Isembard is rapidly scaling its network of AI-first factories for precision manufacturing at the same time as market demand is accelerating. Macro forces (reshoring, rising defence spend, concentration risk in Asia, and the growth of neo-primes) are structurally increasing demand for fast, local, flexible manufacturing that the current industry is unable to deliver on. 💥The innovation is in the way the company builds and franchises factories as a product with tightly integrated units of machines, software, robotics, & process intelligence that turn design files into certified components with speed & reliability. 💥Their AI software platform, MasonOS, connects all sites into a single operating system, replacing fragmented shops with standardised, high-performance industrial nodes & enabling real-time quoting, predictable delivery, & low defect rates. By owning the full production stack, Isembard delivers premium manufacturing performance with the scalability & flexibility of a software platform. 💥We are at the top of the AI hype cycle and there are understandable concerns about the ROI on the vast sums of money being invested into this new super-cycle. But, the ROI for Isembard is both clear and compelling. They will deliver components 10x faster and at 50% of the cost of current suppliers. They will also build a de-centralised, global network of factories to meet the growing demand for national or regional sovereignty. 💥This is a company with a clear vision to disrupt a massive, fragmented $1.8tn component manufacturing market. Today marks another huge stride towards that vision. And they are only just getting started. We’re thrilled to be on this journey with Alexander Fitzgerald & the team & we’re also excited to welcome Rebecca Kaden & USV into the investor base. Notion Capital Union Square Ventures Alexander Fitzgerald Rebecca Kaden Maximilian Eichler Stephen Millard Britt Mulder

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SF VC Takeaway #2: Pricing expectations, performance bars, and what’s actually getting funded. One theme that came up repeatedly in SF was how far pricing expectations and performance bars have shifted, even compared to just a few years ago. A few things investors kept anchoring to: 1️⃣ Median Series A valuations are higher than their 2021 peaks, but fewer of them are getting done. 2️⃣ Capital is being concentrated into fewer and fewer companies (and lots of capital!) 3️⃣ “Good” progress is no longer enough and the bar for standout performance has moved in an AI-native world So what does “top performance” mean right now? One investor told me that top quartile seed companies in their portfolio are going from $0 to $2M in ARR in <12 months. Outside of pure traction numbers, a few other themes that came up to describe "top performance": 📈 Explosive early revenue ramps (or a very credible path to them) 📊 Strong velocity and momentum for 2 quarters in a row, even if the baseline is small. 🚀 Clear signals of category leadership, not just product-market fit. Sometimes shown by either domain expertise, speed of product optimization, or by lack of competition in the category. This creates a counterintuitive dynamic where it can be easier to fund a company with strong pedigrees in a hot space and no traction yet than a company that went from 0 to $1M ARR at what used to be considered a rapid pace. Pricing today is driven by trajectories, not moments in time. We used to say investors invest in lines not points; I think that's more true than ever now because crossing certain milestones doesn't carry as much influence as it once did. Finally, investors still say that valuation matters, but many of them are acting differently. Pace and belief in category-defining companies really sets the price; while slower growth gets scrutinized rather than discounted. One silver lining in the camp of durable growth: Series A rounds are happening so fast that many companies don’t yet have meaningful history of retention data. Large bets are being made on velocity before the durability is proven. Several investors told me the same thing: we may soon swing back to a market where retention, not growth, becomes the defining metric. Let's hope so. I'll share my third SF VC takeaway tomorrow!

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