“I had the opportunity to report directly to Brandi Pitts during my time at Ulta Beauty, where she served as SVP of Brand Marketing. From day one, Brandi impressed me with her sharp intelligence and her generosity. Brandi’s strengths as a leader are unmatched. She brings a clear vision, decisive leadership, and has phenomenal creative instincts. She always provided incredible clarity and had a deep understanding of media and social that pushed the work. Her leadership was also behind one of Ulta Beauty’s most meaningful initiatives: the Joy Project, an equity campaign that went on to win Beauty Inc.’s Most Purposeful Award. Beyond the work, Brandi is approachable, calm under pressure, and an incredible mentor. I’m grateful to have learned from her leadership, and anyone who has the chance to work with her will quickly see the same.”
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Experience & Education
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Honors & Awards
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Crain's Notable Black Leaders and Executives
Crain's Chicago Business
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Who's Who in eCommerce
Path to Purchase Institute
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Top Women to Watch in Brand Marketing
Brand Innovators
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Who’s Who in Digital Marketing
Path to Purchase Institute
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Who's Who in eCommerce
Path to Purchase Institute
-
Who's Who in eCommerce
Path to Purchase Institute
-
Top Women to Watch in Brand Marketing
Brand Innovators
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Crain's Chicago Business 40 Under 40
Crain's Chicago Business
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Jesujoba Ojelabi
I had a swell time sharing some of my thoughts around Communication gaps between brands and their consumers on the maiden edition of Mind the Gap on Consumer Halla TV, a consumer advocacy TV. Communication gaps, preventable as they are, can be quite consequential in the grand scheme of business goals and customer satisfaction (and eventually brand perception and equity). At a time where most of the variables around the consumer are moving really fast, brands must get more invested in bringing the consumer into the room, actively taking feedback while creating and curating relevant stories around the solution it provides. See full session here https://lnkd.in/dtpR5ftj #Marketing #ConsumerBehaviour #Branding
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Christian Betancourt
Fast Company’s 2025 Brands That Matter CMOs of the Year is a great reminder of how the CMO role has evolved. The brands winning today aren’t just running campaigns; they’re creating cultural relevance, telling human stories, and showing up in unexpected ways. What stood out most to me: the balance of creativity + data, and how modern CMOs are building omni-channel experiences that actually matter to people. It’s a great push for all of us to keep raising the bar on storytelling, brand building, and growth (regardless of industry). Article: https://lnkd.in/egt-Rguq #CMO #BrandBuilding #MarketingLeadership #Storytelling #GrowthMarketing
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