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Zonda is proud to partner with M/I Homes, Inc. on the 2027 Virtual Concept Home, showcased by NewHomeSource. This immersive digital model offers a new way to experience home design before a single wall is built. Rooted in the theme "designed for life, built for hope," M/I Homes will bring the concept home to life as an actual home. Proceeds from its sale will benefit Pelotonia and its mission to accelerate innovative cancer research. The 2027 Virtual Concept Home will be unveiled at the International Builders' Show in Las Vegas in February 2027. ➡️ Learn more at 2027concepthome.com. Thank you to our founding sponsors Resideo, ThreadKore, & Wayne Dalton.

We've described the new home market as "treading water," but our latest data shows that builders have largely avoided another challenge: excess inventory.   Our July Zonda New Home Market Update showed sales declined 1.1% year-over-year. Despite softer sales, most builders seem to be keeping inventory in check.   Nationally, there were 2.1 quick move-in (QMI) homes available per community, down 7.9% year-over-year. QMIs are homes that can be occupied within 90 days.   Among the nation's five largest housing markets, four have seen a reduction in QMI supply over the past year. Dallas currently has 2.6 QMIs per community, down from 2.9 a year ago. Houston stands at 2.8, compared to 2.9 in 2025, while Phoenix saw one of the largest declines, falling from 5.0 to 4.0. Atlanta also experienced a modest decrease, from 2.0 to 1.9. San Antonio was the lone exception, with QMI inventory edging up from 3.6 to 3.8 homes per community.   But is that what you're seeing in your market? If you're a Division President or a VP of sales, marketing, or land for a builder, we love to hear your perspective and invite you to participate in our brief August survey. Link in comments.   Your input helps us track how market conditions are evolving in real time and adds important context to the trends emerging in the data. As a thank you for your insights, we'll share the aggregated results with all respondents.  Sarah Bonnarens Eva Beeth Trevor Tetzlaff Eric Alanis Tim Sullivan Cameron McIntosh Kyle Cheslock Keith Hughes

New home sales declined 1.1% year-over-year in July as buyers remained cautious. At the same time, active communities increased 5% year-over-year, giving buyers more options. "Consumers still want to buy homes, but uncertainty is making them more cautious," says Ali Wolf, chief economist for Zonda and NewHomeSource. "The market is likely to keep treading water." Get the full New Home Market Update ⬇️

July's terrible housing starts print was distorted by an unusual uptick in homes 'authorized', still pending start. What you should know: Timing distortions are skewing the statistics. We saw this earlier this year: Remember the surprisingly 'strong' March housing starts print of over 1MM single family housing starts earlier in 2026? It was artificially driven by a wave of units the month before that were 'authorized, not yet started'. A timing distortion when permits are pulled one month but show up the following month in actual construction statistics. Over the past ~25 years this pace of month-over-month change in permits pending start is relatively rare - occurring in only ~15% of months, with a typical rebound of +7% the following month in headline starts. Bottom line: expect a stronger housing start print next month, plausibly +50k (or even 100k better). Timing distortions are skewing the statistics. Still a low level of construction even with that factored in, but 800k is far too low.

The housing market may feel stuck, but roughly 4 to 5 million homes will still change hands this year.   That's why we've spent the past several months looking beyond the headline numbers to identify where opportunities remain. While affordability challenges, consumer uncertainty, and a lack of a clear catalyst continue to weigh on demand, homebuyers haven't disappeared.   In our April Zonda Housing Market Update, we examined population growth and migration patterns. In June, we focused on the labor market and how shifting employment trends can impact housing demand. Today at 11 a.m. PT, we'll turn our attention to the consumer: who's still buying, what they're looking for, and what's driving them to make a move in today's environment. Tim Sullivan Sarah Bonnarens Alexander Edelman Erik Diaz Evan Forrest Eva Beeth Keith Hughes Kyle Cheslock Cameron McIntosh

Houston and Dallas continue to set the pace for master-planned communities (MPCs). The two markets led the nation in contract sales activity through 2Q26, with their combined volume matching the sales of more than half of the other markets in the top 20. Add in Austin, San Antonio, and other Texas markets, and the Lone Star State accounted for over one-third of all MPC sales over the past 12 months.   More broadly, MPC sales volume remained heavily concentrated in the Sun Belt, where sustained population growth, a deeper supply of large developable land parcels, and a generally more favorable regulatory environment have supported large-scale projects. Nearly every market in the top 20 fell within the Sun Belt, with Denver and Provo the only exceptions.   Other key takeaways from our latest rankings include: - Houston remained the nation's undisputed MPC leader. Houston's master-planned communities sold more than 15K new homes over the past 12 months across more than 700 active projects. That put Houston's sales volume roughly 21% ahead of Dallas, the second-place market with 13K sales. - Florida's breadth was unmatched. Seven Florida metros ranked among the top 20, led by Orlando (4th) and Sarasota (6th). Together, the state accounted for roughly a quarter of all MPC new home sales over the past year. - Texas captured four of the top eight spots. Houston (1st), Dallas (2nd), Austin (5th), and San Antonio (8th) demonstrated just how deep demand for MPCs runs across the state. - Phoenix remained in a league of its own outside Texas. It ranked third nationally with more than 10K sales within MPCs. After falling below that mark in 2025, Phoenix once again joined the very short list of markets to surpass the 10K-sales threshold. - Scale matters. Every market in the top 10 had at least 100 actively selling MPC projects, giving buyers a wide range of floor plans, communities, and price points to choose from. MPCs have continued to demonstrate their resilience as the new home market navigates affordability challenges, economic uncertainty, and softer consumer confidence. Part of their ongoing success stems from how well their offerings align with today's key buyer priorities: social connection, health and wellness, and a stronger sense of community identity. Subscribers to Zonda's Master Plan Outlook can access the report and full analysis in the client portal. Ali Wolf Eva Beeth Sarah Bonnarens Tim Sullivan Mollie Carmichael Peter Dennehy Kyle Cheslock Keith Hughes Cameron McIntosh  #MasterPlannedCommunities #MPCs #Homebuilding #RealEstateDevelopment #NewHomeSales #SunBelt #Houston #Dallas #Phoenix

Exciting news! 🎉 The final piece of the puzzle is here. Zonda is adding single-detached and semi-detached housing data to our Canadian platform, rounding out our services and giving our clients the full housing picture across Canada. As a self-proclaimed data nerd, I see this as an exciting step forward in helping our clients make better, data-driven decisions. From high-rise to low-rise, condominium to purpose-built rental, and now single- and semi-detached homes, we're bringing together the data needed to understand the complete Canadian housing market. If you want to learn more, reach out to me or our team: Elisa C., Miri Mammadov, Stefan Greiner, and Matthew Slutsky. #Zonda, #ZondaUrban #HousingData #RealEstateData #CanadianHousing #RealEstate #HousingMarket #Advisory

What do we really know about Gen Z's housing preferences and aspirations? Our latest data finds that Gen Z remains optimistic about their future, even as they navigate significant affordability and access challenges. Notably, their housing aspirations haven't diverged from those of previous generations, what's changed is the path to achieving them. For housing industry leaders, recognizing this is key to understanding how Gen Z is adapting, and how the industry can better serve them. Subscribers to Zonda's National Outlook now have access to the full breakdown + analysis.