Walmart Data Ventures

Scintilla is expanding to Sam’s Club in 2027. This next chapter will bring Walmart’s first-party commerce intelligence platform to Sam's Club merchants and suppliers, helping them better understand members, strengthen collaboration and turn trusted insights into action. By connecting member insights, omnichannel performance and business outcomes in one platform, Scintilla will help merchants and suppliers anticipate member needs, make more confident decisions and ultimately deliver an even better Sam’s Club experience. Read more: https://lnkd.in/eYXCm3x8

Another strong quarter for Walmart — and continued momentum for the capabilities helping suppliers turn data and insights into growth. We’re continuing to drive meaningful growth as suppliers use Scintilla’s decision intelligence capabilities to uncover shared growth opportunities across Walmart. And today, Walmart announced that Scintilla will expand to Sam's Club U.S. in 2027 — addressing one of the top requests from suppliers and extending access to actionable first-party insights across even more of Walmart’s ecosystem. We’re excited to keep helping suppliers move faster from insight to action.

The countdown is on. Inspire returns September 16 and 17 with an expanded two-day agenda. Presented by Walmart Data Ventures, Inspire is the exclusive, invitation-only event for Scintilla subscribers, that brings together Walmart suppliers, merchants, and leaders for a packed agenda of insights, connections, and real-world success stories. Hear from 28 brands, large and small, that are using first-party data to unlock growth, improve the shopper experience, and make smarter decisions at Walmart. Plus, gain fresh perspectives through executive keynotes, fireside chats, panel discussions exploring the trends shaping the future of retail, and an early look at what's next for Scintilla. Explore the latest agenda updates, speaker announcements, and event details here: https://lnkd.in/gkdfvwZY. Until then, revisit highlights from last year's event to see why Inspire has become one of the year’s most anticipated retail events.

“If you're not using Scintilla, you're not going to reach your full potential.”  That's what Christine Rearick of Fruit of the Earth says Scintilla represents to Walmart suppliers. How else would she describe Scintilla? “It's necessary. Vital. Insightful. It's efficient. It's fact-based. You're moving from an ‘I think’ state to an ‘I know’ state.” To read the full story, head to the Walmart Data Ventures blog: https://lnkd.in/e_Q4zHWT 

🥁 Drumroll, please 🥁 The stage has been set, and the Inspire agenda is now live! From supplier success stories and executive keynotes to fireside chats, panel discussions, and a look at what's next for Scintilla, this year's lineup is packed with opportunities to learn, connect, and grow. Start planning your experience today: https://lnkd.in/gkdfvwZY

At Inspire 2025, Eric Hess, Senior Category Manager at NatureSweet, shared how the brand used Scintilla insights to spot a key growth moment in its Medley Snacking Tomato lineup—introducing a new 16.5oz pack, up from the original 10oz, to better fit today’s shopper. The team was able to uncover growth opportunities, white space in the category, and stronger shopper connections. To learn how, read on: https://lnkd.in/erbCUu84

One of the best parts of my role is getting to spend time with our teams around the world. Last week, I visited the Walmart Data Ventures team in Mexico, and I was reminded of just how much talent, passion and momentum exist across the organization. The energy was contagious, and every conversation reinforced the meaningful impact this team is making for our merchants and suppliers - helping them better serve our customers every day. A sincere thank you to the team for the warm welcome and for sharing your time, ideas and perspectives. The commitment and innovation on display made it clear that our best work is still ahead of us.

The goal was to refresh the Feminine Hygiene aisle—once called “grandmother’s closet”—and turn it into a full destination for intimate care. At Inspire 2025, Alex Clark, Senior Customer Analyst at i-Health, inc., a dsm-firmenich company explained how Scintilla insights helped the team to discover new opportunities, developed products, and built a space that grows with women through every stage of life. Learn more about how Scintilla insights helped i-Health, Inc. and AZO transform the conversation around menopause and redefine connection in the feminine health category: https://lnkd.in/ga3g5UKC 

Kimberly-Clark knew the Facial Tissue category had room to grow—but they needed the right data to guide the way. At Inspire 2025, Kaitlyn Oliu, Senior Category Development Manager, Facial Tissue at Kimberly-Clark Corporation, shared how with Scintilla, the brand identified category gaps, rebuilt its shopper strategy, and launched updates that drove strong shopper engagement. See what Kimberly-Clark learned: https://lnkd.in/e7SBMBXU

At Inspire 2025, Dr Alexandria Gonzalez, Project Manager at Pratt Industries, shared how combining sales data, customer insights, and basket analysis through Scintilla led to smarter assortment decisions and more valuable transactions. See more about how Pratt used data to transform their assortment into a high-performing lineup: https://lnkd.in/eFdEZKs2