Vestcom

Heading to Groceryshop and looking to shape you ESL strategy? 📍 Join us in the SOLUM booth to see how Vestcom’s storeLink™ platform is critical to powering successful ESL implementation. While hardware selection may be at the forefront, the software layer behind the scenes is what actually makes it all work. Come see how proactive error detection, dynamic template design and the ability to manage complex data logic makes all the difference in ensuring ESL stores run smoothly, deliver the payback you expect and experience your customers deserve. 👉 Book your meeting with us here: https://avydn.co/4z5YS2N #Groceryshop #RetailTech #GroceryInnovation #DigitalTransformation #AveryDennison

Retail media doesn't stop at the screen. It wins at the shelf. 🛒 We’re bringing our team to Groceryshop 2026 to share how Vestcom’s in-store media solutions connect digital strategy with physical conversion. Shachar (Shock) Torem and Matthew Chew will be on-site participating in the Hosted Meetings program, discussing how shelf-edge execution drives measurable results for brands and retailers. Connect with us through the Hosted Meetings platform or leave a comment below to meet up on the floor. #Groceryshop2026 #RetailMedia #CPG #InStoreMedia

Tayler Sanchez and Bobby Murphy are Denver-bound for Newtopia Now. Between exploring the latest in wellness and sustainable products, they will be on-site to discuss how our in-store media solutions turn health-conscious browsers into buyers. Through Vestcom’s shelfAdz and in-aisle Blades solutions, we help better-for-you brands win at the shelf by: • Amplifying innovation: Giving new SKUs and product launches immediate visibility. • Educating shoppers: Spotlighting key claims and health benefits at the point of choice. • Bridging digital & shelf: Driving engagement with dynamic QR codes and digital offers. If you are looking to scale your retail presence in 2026 and beyond, let’s connect. Drop us a line or DM Tayler and Bobby directly to coordinate a meetup. #NewtopiaNow #ConsciousCPG #BetterForYou #RetailMedia

Big news! 🎉 Monica Wu, our Director of Client Development, has been named one of Progressive Grocer’s Top Women in Grocery 2026! On the 25th anniversary of this incredible award, we couldn't be prouder to see Monica recognized for her stellar leadership. By focusing on "turning conversations into actions," Monica has helped her clients accelerate technology adoption and drive down operational waste. She is officially setting the blueprint for modern sales leadership. Join us congratulate Monica in the comments! 👇 #TopWomenInGrocery #RetailLeaders #Sustainability

Major grocery stores see an average 16% increase in Snack & Appetizer category trips from November through February. From holiday gatherings to major game days, consumers scan the aisles for immediate solutions that simplify their hosting. shelfAdz™ price and promo-integrated media maximizes your media efficiency and ensures your brand stands out. By guiding the shopper mission right at the price tag, your brand captures intent during peak home entertaining season by driving:   • In-the-moment brand switching • Unplanned incremental purchases • Mission-driven basket expansion See how to activate around every seasons: https://avydn.co/4aEvvKl. #RetailMedia #ShopperMarketing #CPG

Adult beverage brands know the stakes of holiday pull weeks. These critical windows drive a massive +25% to +40% surge in volume. To help brands own these seasonal moments, we are excited to introduce our new Dual-Sided Suction Blades designed specifically for the adult beverage category across Walgreens stores nationwide—capturing that last-minute, mission-driven shopper at the exact moment of decision at the fridge and at the shelf. Category leaders are already moving. High-impact programs for Michelob Ultra (ABI) and Truly (Boston Beer Co.) are currently live in-market, utilizing our expanded in-store media solution to own the aisle and drive sales. ⏳ Don't wait until the holiday rush. Reach out to your representative today to lock in your aisle exclusivity and capture peak seasonal drive times before your competitors do. #CPG #ShopperMarketing #RetailMedia  #InStoreMarketing

FMI- The Food Industry Association's latest grocery trends point to a shopper who is more value-focused, wellness-minded and less loyal to a single banner, while digital and physical habits continue to blur. That makes the in-store moment more important than ever. In-store messaging helps shoppers see value, simplify decisions and connect the right products to the right needs in the moment. We broke down five key shopper shifts from FMI’s report and what they mean for smarter in-store engagement. Explore the carousel for key takeaways and real-world examples. 📞 Ready to elevate your smarter retail strategies? Contact our sales team today at vestcom.com/contact to learn how we can help you maximize your in-store engagement and connect with today's evolving shoppers. #CPG #ShopperMarketing #RetailMedia #GroceryTrends #InStoreMarketing

Keep the Kitchen Cool. Win the Summer Mission. As temperatures rise, shoppers are scanning for shortcuts. shelfAdz™ influences the decision exactly where the shopper is looking—the price tag. Our shelf-edge media simplifies the choice with messaging that lands in context: • Air Fryer Ready for no-heat convenience • Grill-friendly for summer BBQs • Grab-and-Go for snacks on the road Don’t let shoppers browse the category. Own the aisle by becoming the visual solution they crave. Learn how to activate around every season:  https://avydn.co/3Se43ws.

Still feeling energized after an incredible few days at the Path to Purchase Institute Retail Media Summit! One theme came through loud and clear across nearly every conversation: the question is no longer whether in-store media works. The focus has shifted to how brands, retailers, and solution partners can work together to maximize its impact. A few key themes we heard throughout the event: ✅ In-store media is becoming a core component of the retail media mix, connecting awareness, consideration, and conversion at the moment decisions are made. ✅ Creative matters more than ever. The most effective programs are designed specifically for the in-store environment, not adapted from other channels. ✅ Measurement continues to evolve. Brands are looking beyond impressions to understand incremental sales impact, shopper behavior, and business outcomes. ✅ Omnichannel success requires stronger integration between digital and physical touchpoints, creating a more connected shopper journey from screen to shelf. ✅ The future belongs to collaborative planning across retailers, brands, agencies, and solution providers to create more seamless, shopper-centric experiences. As retail media continues to mature, it’s exciting to see the conversation move beyond channel adoption and toward unlocking greater value through smarter execution, stronger partnerships, and measurable results. Thank you to the Path to Purchase Institute, the speakers, the award recipients, and the industry peers for the insightful discussions. Looking forward to continuing the conversation! #RetailMedia #InStoreMedia #ShopperMarketing #RetailInnovation #CPGMarketing #PathToPurchase #RetailMediaSummit

Shachar (Shock) Torem wrapped a great conversation with Katie Vogt (Walgreens) and Carrie Lovegren (Haleon) at #P2PIRetailMediaSummit. Our biggest takeaway: In-store retail media is where omnichannel intent turns into conversion. Brands invest heavily in digital, search, social, and streaming. But the majority of shoppers still make purchase decisions in-store. A few other insights from the stage: ➡️The shelf is the final anchor. Vestcom solutions like in-aisle blades and price-integrated shelfAdz media close the loop, ensuring your brand message reaches shoppers right at the point of decision. ➡️ Shoppers need consistent guidance. Education should extend from digital channels to shelf-level decision-making, helping shoppers at each touchpoint along the path to purchase. ➡️Shoppers experience one brand journey. The organizations seeing the greatest impact are integrating media, marketing, and merchandising around shared goals. As retail media continues to mature, the opportunity isn't simply reaching shoppers everywhere—it's ensuring the experience remains connected all the way to the shelf edge. Thanks to Katie and Carrie for a fantastic discussion #PathtoPurchaseInstitute