Taboola

Having tens of thousands of advertisers and hundreds of campaigns across the open web gives us a view that most marketers don't have. Tom Inbal, our SVP of Strategy and Corporate Marketing, shared on stage what he and his team are seeing: the variance in CPA across our network shrank around 50% (based on a simplified but telling curve). AI has raised the floor and compressed the ceiling at the same time. Tom calls it alpha decay. Here's our take on what the outperformers are doing differently: https://lnkd.in/eJQdUrHY

DMEXCO 2026 is coming, and we'll be at Hall 6, Booth A21 on September 23 and 24, ready to talk about growth. What's waiting for you: 🔵 1:1 meetings with our performance experts, excellent coffee included 🔵 A masterclass with Tchibo featuring Andreas Haffmanns (Senior Performance Marketing Manager, Tchibo and Hieu Bui (Associate Account Manager, Taboola) 🔵 A fireside chat with BMW Group, featuring Susanna Eiber (Head of Marketing Germany, BMW) and Krishan Bhatia (Chief Business Officer, Taboola) 🔵 Happy hour, known for the best drinks at the show 🔵 Realize game, with a WHOOP smart watch as the grand prize Whether you're scaling ad performance or growing publisher revenue, let's talk about what's next. Save your spot for a 1:1 with us in Cologne https://lnkd.in/e8Vh5bHB Taboola DACH | DMEXCO - Digital Marketing Expo & Conference | #DMEXCO26

We just got some excellent news: AdExchanger named DeeperDive a finalist for the AdExchanger Awards, calling it a technology "setting the standard for performance, innovation and growth" for publishers. DeeperDive is on the shortlist for "excellence in publisher growth and monetization," and it feels like recognition of something we've believed for a while: as the rules of search referral traffic keep shifting, publishers need new ways to keep readers close and turn curiosity into revenue. DeeperDive is our generative AI answer engine, built entirely from a publisher's own content, so readers stay on-site instead of going elsewhere for their answer. That's the whole idea: help publishers own the relationship with their audience. We're proud to see it helping redefine what growth looks like for publishers in the AI era. Take a look: https://bit.ly/4cbRQj4

🥳 Newsweek just dropped their 2026 list of America’s Greatest Companies in Tech, and Taboola is on it! Building a leading performance marketing engine takes non-stop innovation, an awesome culture, and a whole lot of heart. A huge shout out to the Taboolars driving it every day! Read the full scoop: https://ow.ly/bNZE50ZFewm #TaboolaLife

Our team's secret to next-gen performance marketing? Powerful AI 🤝 human expertise We asked a few Taboolars behind Realize+: "What’s a unique problem you’ve gotten to solve while building the tech?” Scroll through to read how the team tackles performance marketing’s biggest challenges:

Ciao from Taboola Italy! 👋 From leadership to learning, the spotlight is shining bright on Country Manager, Chiara Ranno. Read on to learn how Chiara’s leading the charge in putting performance marketing on the map across Italy with her dynamic, powerhouse team. https://ow.ly/Fji250ZBRzA #TaboolaLife

Big news: We've signed an industry-first long-term partnership with NBCU News Group, as reported by Axios. It's a ‘first’ on both sides. For NBCU News, the first time they’ve chosen a single partner to represent its programmatic display advertising business. For Taboola, the first time our performance advertising platform Realize powers advertising sitewide on NBC digital properties, including NBC News.com and Today.com “Taboola is an important partner for NBCU News Group. We’re pleased to expand this long-standing partnership and look forward to growing our relationship in the years ahead,” said Satpal Brainch, Chief Business Officer at NBCUniversal News Group.    It's also a first for us: this expands our work with NBCUniversal News Group beyond native advertising, giving top-tier advertisers and agencies that choose Realize advertising platform access to run performance-based campaigns on two of the world’s most trusted websites. “Our partnership with NBCUniversal News Group represents the future of advertising on the open web,” said Adam Singolda, CEO at Taboola. “The industry has spent years thinking about formats and placements. We think about outcomes. We started by powering native recommendations and today, we're supporting the broader display advertising business.” https://bit.ly/4gARkO5

As AI changes the way people discover and consume information, how can publishers embrace conversational experiences without losing their audience to external platforms? Our Chief Business Officer, Krishan Bhatia, shares how DeeperDive approaches that challenge, using AI to help readers explore more of a publisher's content and keeping the conversation on-site rather than sending users elsewhere. As conversational AI becomes a bigger part of the web experience, DeeperDive is built to deepen the relationship between readers and the publishers they already trust. Watch the full conversation on our YouTube: https://lnkd.in/eNQyFh7u

Most publishers don't realize how much their header bidding setup is leaving on the table. And it’s time to find out. We partnered with Adnimation a full-service ad monetization platform managing header bidding strategy and ad stack optimization for publishers across news, lifestyle, education, and niche content verticals. "Our partnership with Taboola creates exactly that environment, where smarter pricing and cleaner auctions unlock meaningful, long-term revenue growth for publishers." – Tomer Treves, Co-Founder, Adnimation Publishers pain point: relying on static price floors that failed to reflect real-time buyer behavior, resulting in impressions selling below their true market value. How we solved it: Taboola's Header Bidding Adapter competes as a demand partner within Adnimation's AI-driven Prebid framework, bringing incremental performance budgets tied to clicks and engagement and unlocking advertiser budgets that traditional display demand cannot access. Scroll through for the results across their publisher network.

From Taboola client to Senior Sales Manager, David Prestele spent a decade seeing Taboola's results firsthand before he ever joined the Taboola DACH team. Between a product he trusted and a culture that values kindergarten pickups as much as hitting targets, scroll through to see why David traded the client side for #TaboolaLife. https://ow.ly/7nxK50Zzvmh