SPINS’ cover photo
SPINS

SPINS

Market Research

Chicago, Illinois 24,962 followers

SPINS is the leading wellness-focused growth and innovation platform for the Natural Products industry.

About us

At SPINS, we believe there’s more than meets the eye to data. As the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry, we strive to transform raw data into intelligent and actionable business solutions. Our mission is to maximize the value of information for growing the natural products industry. We carry out our mission by providing information, insight and a common language for the industry with which to understand and analyze consumer, retail and broad marketplace dynamics.

Website
http://www.spins.com
Industry
Market Research
Company size
201-500 employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1995
Specialties
Consumer Packaged Goods Information and Consulting, Food Industry Expertise, Information Technology, Market Research, Big Data Analytics, Data Technology, and Health and Wellness

Locations

Employees at SPINS

Updates

  • View organization page for SPINS

    24,962 followers

    🚨 Last chance to register🚨 Private label has evolved from a budget alternative into a strategic growth driver that's reshaping grocery categories and winning over more shoppers than ever before. Join SPINS for a data-driven look at who's driving private label growth, what the most successful products are getting right, and where the biggest opportunities still exist. 📅 Today, September 1, 2026 | 1:00 PM CT 🔗 Save your spot: https://bit.ly/45VJ2KG #PrivateLabel #CPG #RetailInsights #GroceryRetail #ConsumerTrends

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  • View organization page for SPINS

    24,962 followers

    The private label story isn't really about price anymore. It's about changing shopper expectations. More consumers are actively choosing private label products, and the fastest-growing shopper segments may surprise you. Join SPINS next week to explore who's fueling the movement, what today's winning private label products have in common, and how they're reshaping entire categories. 📅 September 1, 2026 | 1:00 PM CT 🔗 Register: https://lnkd.in/e-34Yi8X #PrivateLabel #RetailInsights #CPG

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  • View organization page for SPINS

    24,962 followers

    We've been talking a lot lately about the physical shelf and the third shelf. But what about the digital shelf? A recent Food Dive article highlights how food and beverage brands are using direct-to-consumer channels to deepen consumer relationships, test innovation, and gain real-time insights that can inform broader retail strategies. It's a trend we're watching closely, and we're proud to see SPINS data and perspectives included in the conversation. The digital shelf may never replace the traditional one, but it's becoming an increasingly valuable place to understand consumer behavior, build loyalty, and learn what resonates before products ever reach broader distribution. Read the full article: https://lnkd.in/ehtjZ5vT

  • View organization page for SPINS

    24,962 followers

    The active nutrition category continues to evolve, driven by new science, shifting consumer demands, and emerging opportunities across health and wellness. We're excited to partner with Nutritional Outlook and Women In Nutraceuticals for Outlook on Active Nutrition on September 24 in East Windsor, NJ. The event brings together experts from across the industry to explore topics including GLP-1 companion products, longevity science, female athlete nutrition, peptide regulation, and the trends shaping the future of active nutrition. Whether you're focused on product innovation, R&D, marketing, retail, or business strategy, this is an opportunity to gain valuable insights and connect with industry leaders. Use the code "SPINS15" for 15% off registration: https://lnkd.in/gc2xRmXz #ActiveNutrition #SportsNutrition #Nutraceuticals #CPG #Retail #HealthAndWellness #WomenInNutraceuticals

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  • View organization page for SPINS

    24,962 followers

    Private label isn't the fallback option anymore. Shoppers are choosing it on purpose, and the products earning that choice are reshaping the categories they land in 🛒. On September 1, SPINS will unpack who's driving that shift, what the winning products get right, and which categories are still wide open for private label innovation. 📅 September 1, 2026 | 1:00 PM CT 🔗 Register: https://lnkd.in/e-34Yi8X #PrivateLabel #CPG #RetailInsights

  • View organization page for SPINS

    24,962 followers

    🚀 SPINS + MikMak are joining forces at Groceryshop 2026! For the first time since MikMak became a SPINS company, we’ll be together on the show floor in Las Vegas, bringing commerce enablement and retail intelligence under one roof. Here’s what to look out for: 🎙️ A conversation on the future of AI-powered commerce with MikMak Founder & CEO Rachel Tipograph and Jessica Wright, SVP of Product, SPINS Foundry. More session details coming soon. 💡 A new way to tackle out-of-stocks and missed conversions. By integrating Datasembly’s store-level retail intelligence with MikMak’s commerce platform, brands can get a clearer view of product availability and digital shelf performance to help keep shoppers move from discovery to purchase seamlessly. 🛒 See it in action. Stop by our joint booth to meet the team, get a live demo, and talk about what’s ahead for your 2027 commerce strategy. 👇 Heading to Groceryshop? Book a 1:1 meeting with our team here. See you in Las Vegas!

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  • View organization page for SPINS

    24,962 followers

    Beauty is no longer just about what's in the beauty aisle. Our latest State of Beauty & Body Care 2026 report found the category is rapidly converging with wellness, supplements, clinical aesthetics, and even healthcare. Some of the biggest findings: • Beauty is shifting from aspiration to optimization • Clinically tested products are becoming the new expectation • Ingestible beauty continues to gain traction across supplements and wellness • GLP-1 adoption is creating new opportunities in skin, hair, hydration, and healthy aging • Global innovation cycles are accelerating shopper expectations The beauty industry is entering its era of convergence. Download the full State of Beauty & Body Care 2026 report to explore the trends, data, and opportunities shaping what's next for brands and retailers. #BeautyIndustry #RetailTrends #CPG #ConsumerInsights #SPINS

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  • View organization page for SPINS

    24,962 followers

    At Newtopia Now, SPINS is taking the stage to share how connecting your data gets you on more shelves. Join us for: 📊 How to Use Your Data to Get on More Shelves 📅 August 20 | 1:15–1:45 PM 📍 Thrive Stage #1262 SPINS help brands connect the dots between category performance, consumer trends, product attributes and market dynamics to uncover where growth opportunities exist. In this session, we will be featured as a panelist exploring how connecting your data gets you on more shelves. If you’re heading to Newtopia, add this session to your agenda—and stop by Booth #626 to connect with the SPINS team.

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  • View organization page for SPINS

    24,962 followers

    For decades, winning in retail was largely about winning on the shelf. Distribution, placement, promotional support, and more determined which brands consumers discovered first. But AI is rewriting that playbook. Today, consumers increasingly ask AI assistants what products they should buy, which brands meet specific health or sustainability needs, and what alternatives best fit their preferences. The result is a democratized shelf where established brands and emerging challengers can appear side by side in the same recommendation. So what makes a brand recommendable? It starts with five fundamentals: defining an ownable claim and documenting it consistently across every touchpoint, treating certifications as content that reinforces credibility and trust, building citation depth through rich, accurate retailer and e-commerce content, earning third-party validation through reviews, media coverage, and expert endorsements, and monitoring an increasingly dynamic competitive landscape as new brands gain visibility through AI discovery. #CPG #RetailMedia #AI #BrandStrategy #ConsumerInsights #DigitalShelf #RetailInnovation #BrandGrowth #FutureOfRetail #CPGMarketing #AgenticCommerce

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  • View organization page for SPINS

    24,962 followers

    The New York Times just put a name to something we've been tracking closely: "Who Put Candy on a Diet?" Their new piece covers the boom in "better-for-you" and "functional" candy. Brands are reformulating classic indulgence with fiber, protein, and better-for-you ingredient swaps, moving from grocery shelves into gyms and supplement shops. Two of the brands they feature, Better Sour and Rotten, joined us for our recent "Future Ready Snacks: Fun, Indulgence, and Better For You" webinar. It's a good pairing. SPINS data shows where the indulgent-but-better trend is heading, and brands like these are the ones actually building it. We're excited to see this trend gaining broader recognition! Full webinar replay linked below if you want the fuller picture. 👇 https://lnkd.in/eeP7dEaj #FutureReadySnacks #CPG #SnackingTrends #BetterForYou #Candy

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