Shifting from a legacy monolith to a composable commerce architecture takes more than a platform change. It requires the right strategy, alignment, and approach. In this Performance Commerce Minute, Quan Nguyen, Senior Director of Enterprise Architecture, shares a few practical considerations for organizations navigating the shift to composable commerce architectures. https://hubs.la/Q04n4DcT0
Smith
IT Services and IT Consulting
Columbus, Ohio 7,994 followers
The Performance Commerce People.
About us
Smith | The Performance Commerce People. Smith is the performance commerce agency, enabling over 500,000 transactions around the globe each day. With over 20 years of digital commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative digital solutions that enhance customer experience, accelerate digital sales, and optimize commerce operations. A relentless focus on outcomes guides us as we partner with ambitious businesses and brands to drive growth by creating digital strategies and commerce experiences that help them connect with their customers at every stage of the customer lifecycle while powering their own digital transformations. Smith has offices in Columbus, OH, Ottawa-Gatineau, Canada, and Santiago, Chile along with our remote workforce located throughout the United States and Canada. Learn why Smith is home of the Performance Commerce People.
- Website
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https://www.smithcommerce.com
External link for Smith
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Columbus, Ohio
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Experience Design, B2B and B2C, Customer Strategy, SAP hybris, Platform Upgrade, Digital Strategy, Mobile, User Testing, Solution Design, Commerce Integration, Custom Development, Digital Transformation, ecommerce, IOT Internet of Things, Composable Commerce, Heuristic Analysis, Data & Insights, Digital Marketing, Enterprise Architecture, and AI Enablement
Locations
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Primary
Get directions
175 S Third Street
Suite 200
Columbus, Ohio 43215, US
Employees at Smith
Updates
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SAP is taking a major step forward in composable commerce. Its new decoupled JavaScript Hosting Service separates frontend and backend, giving teams more speed, flexibility, and control over how storefronts are built and deployed. With SSR, global CDN support, and automated pipelines, this signals a shift toward more modern, scalable architectures. https://hubs.la/Q04mp7Md0
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AI is increasingly interpreting the digital experiences being built, from summaries to automated workflows. When structure is clear and labeling is intentional, interfaces become easier for people to use and easier for systems to understand. Inclusive design sits at the center of both. https://hubs.la/Q04kMWYh0
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AI is becoming part of everyday workflows, and it also creates new ways to support accessibility in design. From drafting alt text to reviewing clarity and structure, it can help teams spot issues earlier and reduce friction in fast-moving projects. Used well, it acts as a second set of eyes, not a replacement for judgment. https://hubs.la/Q04kK-Z20
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Composable commerce remains a technology decision, but its impact extends far beyond IT. From speed to market and operational agility to customer experience and growth, the architectural choices behind digital commerce increasingly shape business outcomes. Explore why composable commerce has become a strategic business conversation in our latest ebook. https://hubs.la/Q04jP__z0
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Cognitive load is an often overlooked barrier in B2B experiences. Dense dashboards, complex workflows, and constant multitasking make information harder to process than it needs to be. Designing for neurodiversity helps reduce that strain and makes interfaces easier to navigate. Explore part two of our accessibility series: https://hubs.la/Q04hT8xK0