Reachdesk

Too early to plan your 2026 holiday campaigns? 🎄 Only if you enjoy last-minute gifting panic. Q4 has a habit of arriving fast. Budgets get squeezed. Inboxes get packed. Everyone is competing for attention. And suddenly, “we should do something for the holidays” becomes “can we get this delivered by Friday?” 😅 The teams that plan ahead can do more than simply send a gift. They can create thoughtful moments that: - Warm up frosty prospects before year-end - Celebrate customers and strengthen relationships - Thank partners who made an impact this year - Keep pipeline moving with timely, scalable campaigns That’s exactly why we created the Ultimate 2026 Holiday Corporate Gifting Guide. 🎁 Inside, you’ll unwrap: 🎁 30 bespoke gifting ideas for 8 corporate personas, complete with ready-to-use messaging 🎅 Scalable Q4 campaign inspiration for key holidays and moments throughout the season 🎄 Creative messaging and customization ideas to make every gift feel personal and unmistakably yours 🛷 Holiday gifting tips and delivery rules to help gifts arrive on time, on budget, and without a logistical fa-la-la-la-fail 🎶 Consider it your playbook for making your 2026 holiday campaigns the gift that keeps on giving. Less last-minute scrambling. More memorable moments. And hopefully, a little more pipeline under the tree. ✨ Unwrap the Ultimate 2026 Holiday Corporate Gifting Guide: https://bit.ly/4xxUnfW

RIP MQL? 👀 For years, B2B marketing has worked towards the same equation: More leads → more MQLs → more pipeline. Except... it doesn't always work like that. A form fill isn't necessarily intent. A content download isn't necessarily demand. And an MQL definitely isn't necessarily a buyer. So what should marketers actually be paying attention to? We're digging into that with Lauren McHugh, Head of Marketing at Docket, in Episode 5 of The Pattern Break. Lauren is helping lead Docket's "Death of the MQL, Rise of the AQL" movement, challenging the metrics-obsessed habits B2B marketing has relied on for years. And with experience building GTM at Docket and ZoomInfo, she's got plenty to say about what should come next. She'll join: ✨ Cece Renick, Strategic Account Executive at Chili Piper ✨ Mark Ackers, Co-Founder & Head of Sales at MySalesCoach To talk signals, demand, conversations and what it actually takes to turn buyer attention into pipeline. Maybe the answer isn't generating more leads. Maybe it's getting much better at understanding the attention you already have. 📅 September 24 | 11AM EDT / 4PM BST 👉 Register now: https://hubs.li/Q04t-D0j0

Stop looking for the buying signal. Start looking for buying patterns. Too many GTM teams get excited when one person downloads a guide, books a demo, or visits the pricing page. But enterprise deals aren't won on individual signals. They're won when multiple signals across multiple stakeholders start telling the same story. In this clip from Episode 2 of The Pattern Break, Mark Kilens, VP of Marketing at EasyLlama, explains why the smartest teams map engagement across the entire buying journey instead of relying on a single intent score. 📈 Track both conversions and high-intent behaviors like pricing or terms of service page visits. 👥 Look for engagement across multiple stakeholders, not just one contact. 🤖 Use AI to surface patterns that help sales act with confidence instead of chasing isolated signals. The goal isn't more intent data. It's understanding when an account is genuinely building buying momentum. That's just one of the insights from Episode 2 of The Pattern Break: Moments That Move Buying Groups, where Mark joins Molly Evola (Customer.io), Jess Cook (Vector 👻), and host Nick Bennett (Reachdesk) to discuss: 🎯 How buying groups make decisions today 🤝 Why engaging multiple stakeholders drives better outcomes 💡 Practical ways to balance AI, personalization, and scale 🎁 How coordinated buying experiences create pipeline momentum 🎥 Watch the clip below, then catch the full episode here: https://hubs.li/Q04rn9MY0

🤖 AI has made outbound faster. But it hasn't made it more human. Your prospects are flooded with AI-written emails. AI-generated LinkedIn messages. AI-powered cold calls. And with every new automation, standing out gets a little harder. Lauren Reeves, Senior BDR Manager at Swap, believes the answer isn't to out-automate everyone else. It's to remind prospects there's a real person on the other side. "Gifting is about the long game. It's about creating relationships. It's about standing out in a market that's getting filled with AI emails and AI cold calling... Being human is actually what makes you stand out now." The best go-to-market teams won't win by sending more. They'll win by making people feel something. 🎁 Thoughtful outreach. Relevant conversations. Small gestures that build real relationships. 💜 Because in a world full of AI, your humanity is your biggest competitive advantage. 🎥 Hear Lauren's take on why gifting is becoming one of the most human ways to break through the noise, or read the full Swap customer story: https://lnkd.in/dG2MKRiF

Your Q4 pipeline starts in Q3. So, are you building the right relationships now? September is when Q4 planning gets serious. Customers are thinking about what’s next, high-value prospects are finalizing priorities, and year-end decisions are starting to take shape. That makes now the perfect time to move beyond the standard “just checking in.” A thoughtful seasonal gift, paired with a strategic conversation, can help you strengthen key relationships, create new opportunities, and get your team into the room before Q4 gets crowded. Check out the carousel below for a simple 3-step gifting play to turn September into a Q4 pipeline-building opportunity. It’s just one of six ready-to-run campaigns featured in our Q3 Corporate Gifting Guide, which also includes: 🎁 50+ curated gift ideas for every stage of the buyer journey 📅 Seasonal gifting moments across August and September 💬 Plug-and-play messaging examples to spark conversations 📈 Campaign workflows and automation tips to help you launch faster Whether you’re looking to open expansion conversations, progress high-value prospects, or build a healthier pipeline heading into Q4, the guide is packed with practical ideas you can put into action now. 👉 Get ahead of Q4. Download the Q3 Corporate Gifting Guide here: https://hubs.li/Q04t-XJz0

Capturing attention is not the same as creating pipeline. Your event gets registrations. Your webinar gets engagement. Your campaign gets clicks. Your reps get replies. But if that attention does not turn into a meaningful buying conversation, it goes nowhere. This is the gap. Too many GTM teams are great at creating moments of engagement, but struggle to activate them and keep the momentum going. That is why opportunities stall: 📉 Engagement signals are not acted on quickly enough 🎟️ Events create interest, but follow-up falls flat 🤝 Marketing and sales are not aligned on what happens next 🚫 And attention gets measured as activity instead of pipeline We are back with Episode 5 of The Pattern Break: Turning attention into pipeline: A strategic approach to demand gen, events and sales 📅 September 24 | 11AM EDT / 4PM BST With: - Cece Renick, Strategic Account Executive at Chili Piper - Lauren McHugh, Head of Marketing at Docket - Mark Ackers, Co-Founder & Head of Sales at MySalesCoach We are breaking down: - Where real buying conversations happen and how to create them - How to turn engagement signals into pipeline opportunities - The role of events and field marketing in influencing deals - How to maintain momentum after key engagement moments - What high-performing GTM teams do differently to accelerate pipeline Because attention is only valuable if you know what to do with it next. 👉 Register now and break the pattern: https://hubs.li/Q04tZ6L70

🌍 Scaling internationally shouldn't mean multiplying your tech stack. One gifting platform for the UK. Another for the U.S. Different catalogs. Different processes. Different headaches. It adds up fast. 😥 For Lauren Reeves, Senior BDR Manager at Swap, the goal was simple: find one solution the whole team could rely on, wherever they were selling. As she explains: "The great thing about having one tool that suits all markets is that you just don't have to worry about it... Reachdesk suits the US market and the UK market. Given how much we're growing in the US, it's nice to know they're always going to have something they want to send." The less time your teams spend navigating different tools... The more time they spend building pipeline. With Reachdesk scaling globally feels like adding opportunities, not adding complexity. 🌍 Watch Lauren explain why having one gifting platform across every market has been a game changer for Swap, or dive into the full customer story: https://lnkd.in/dG2MKRiF

What's the last B2B marketing campaign you actually remember? Not one you saw. One you experienced. Struggling to answer? That's the challenge facing enterprise marketers today. Every company is running campaigns. Very few are creating moments worth talking about. Tomorrow on Episode 4 of The Pattern Break, we're exploring how leading GTM teams build experience-led ABM programs that buyers actually want to engage with. 🎙 Featuring: - Sara Storm, SVP EMEA at N.Rich - Davis Potter, CEO & Co-founder at ForgeX - Kelsey Wilson, Senior Director ABX at AvePoint We'll cover: �� Why enterprise buyers ignore traditional ABM 💡 What memorable engagement looks like today 🏢 How to create executive experiences that stand out 🤝 How account orchestration builds buying momentum 📈 How leading organizations turn engagement into enterprise pipeline Because your buyers won't remember another nurture sequence. They'll remember the experience. 🎁 Plus, one attendee who joins us live and participates in our polls and Q&A will win a $100 voucher of their choice from our Marketplace. 📅 Tomorrow | 11AM EDT / 4PM BST 👉 Save your seat: https://hubs.li/Q04twxqr0

Personalization isn't creepy. Bad timing is. One of the biggest mistakes GTM teams make is assuming that more personalization always leads to better engagement. But context matters just as much as the message. In this clip from Episode 2 of The Pattern Break, Molly Evola, Senior Content Marketing Manager at Customer.io, explains why the same level of personalization can feel thoughtful in one moment and unsettling in another. 🎯 Tailor your messaging to where buyers are in their journey, not just who they are. 💬 Save your deepest personalization for relationships you've already built. 💜 The goal is simple: make people feel seen, not surveilled. The best buying experiences aren't built on more data. They're built on better timing, stronger context, and genuine human connection. That's just one of the insights from Episode 2 of The Pattern Break: Moments That Move Buying Groups, where Molly joins Jess Cook (Vector 👻), Mark Kilens (EasyLlama), and host Nick Bennett (Reachdesk) to discuss: 🎯 How buying groups make decisions today 🤝 Why engaging multiple stakeholders drives better outcomes 💡 Practical ways to balance AI, personalization, and scale 🎁 How coordinated buying experiences create pipeline momentum 🎥 Watch the clip below, then catch the full episode here: https://hubs.li/Q04rn9yj0

Remember when adding someone's first name to an email felt personal? Neither do your buyers. Today every company has AI. Every company has intent data. Every company has personalization at scale. Which means personalization is no longer your competitive advantage. Experience is. That's why we're excited to welcome Kelsey Wilson, Senior Director of ABX at AvePoint, to Episode 4 of The Pattern Break: Experience-led ABM: Creating engagement that moves enterprise deals. Kelsey leads global ABX, events, and strategic engagement at AvePoint, bringing more than a decade of ABM and field marketing experience. Before B2B, she worked in five-star hospitality, a background that still shapes how she creates experiences that feel personal, relevant, and genuinely valuable to buyers. She'll be joined by: ✨ Sara Storm, SVP EMEA at N.Rich ✨ Davis Potter, CEO & Co-founder at ForgeX Together they'll discuss: 🎯 What enterprise personalization should actually look like 💡 How to create memorable account experiences 🏢 How to engage executive buyers without adding more noise 🤝 Why orchestration matters more than isolated campaigns 📈 How experience-led ABM builds stronger buying momentum Because enterprise buyers won't remember your personalization tokens. They'll remember how different your experience felt. 👉 Register now: https://hubs.li/Q04sKTvz0 📅 August 20 | 11AM EDT | 4PM BST