The NAI’s cover photo
The NAI

The NAI

Non-profit Organizations

Washington, DC 10,762 followers

Join us at the NAI Summit 2026 in D.C. | May 13-14 | www.naisummit.org

About us

Founded in 2000, the Network Advertising Initiative (NAI) is the leading non-profit, self-regulatory association for advertising technology companies. For over 20 years, the NAI has promoted strong consumer privacy protections, a free and open internet, and enabled small businesses to thrive by maintaining and enforcing the highest voluntary industry standards for the responsible collection and use of consumer data. Our member companies range from small startups to the largest companies in the industry, and they collectively represent a substantial portion of the digital advertising ecosystem by providing the technology that facilitates the selection, delivery, and measurement of advertisements between publishers (the websites and apps that display advertisements) and consumer-facing brands (the companies that pay for advertisements).

Website
http://www.thenai.org
Industry
Non-profit Organizations
Company size
2-10 employees
Headquarters
Washington, DC
Type
Nonprofit
Founded
2000
Specialties
Interest-Based Advertising, Self-Regulation, Advertising Technology, Tailored Advertising, and Privacy

Locations

Employees at The NAI

Updates

  • View organization page for The NAI

    10,762 followers

    Thank you to OptimizeRx for sponsoring the NAI Summit. | naisummit.org OptimizeRx’s work at the intersection of healthcare, data, and digital engagement highlights the growing importance of responsible data use in specialized sectors. Their support helps make space for the critical conversations shaping the future of privacy and advertising. We’re excited to have them as part of this year’s Summit. #NAISummit26 #AdTech #Privacy

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  • What’s top of mind for the FTC when it comes to privacy and consumer protection? | www.naisummit.org Join us at the NAI Summit for Enforcement Priorities at the FTC: A Discussion with Kate White, Deputy Director of the Federal Trade Commission's Bureau of Consumer Protection, in conversation with David LeDuc, VP of Public Policy at the NAI. This timely discussion will dive into the FTC’s current enforcement focus, emerging risks, and what companies should be paying close attention to in today’s evolving regulatory environment. Don’t miss this inside look at where enforcement is headed next. #NAISummit26 #PrivacyLaw #DigitalAdvertising #AdTech

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  • What happens when state AG enforcement officials and privacy practitioners turn the tables on each other? | www.naisummit.org Join us at the NAI Summit for “State AG Enforcement Meets Digital Advertising, Turning the Tables.” This dynamic session will feature a candid, two-way dialogue where regulators and industry experts both ask the questions. Expect an open conversation on: 🔍 Sensitive data (precise location, health, children’s data) 📊 Data broker practices ⚖️ Key enforcement priorities shaping the digital advertising landscape Featuring: Alysa Hutnik (Kelley Drye & Warren LLP, Moderator) Daniel M. Goldberg (Frankfurt Kurnit Klein & Selz) Michele Lucan, CIPP/ US, CIPM Lucan (Connecticut AG’s Office) Kashif Chand (New Jersey AG’s Office) This is not your typical panel—don’t miss the chance to hear directly from (and see the exchange between) regulators and practitioners in real time. #NAISummit26 #AdTech #Privacy

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  • Thank you to Swoop for sponsoring the NAI Summit. | naisummit.org Swoop’s innovative approach to data and audience insights is helping shape the future of digital advertising. Support from partners like Swoop makes it possible to bring the industry together for meaningful conversations on privacy, innovation, and responsible data use. We’re excited to have them as part of this year’s Summit. #NAISummit26 #AdTech #Privacy

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  • The NAI reposted this

    It’s Privacy Day on Capitol Hill! Hear from the architects of the SECURE Data Act at the NAI Summit in DC next month!

    View organization page for The NAI

    10,762 followers

    New year, fresh calendar 📅! Make sure to save the date—or better yet, register now so you don’t have to worry later. Join us at the NAI Summit and be part of the conversations shaping the future of digital advertising and privacy. 🎟️ Use code EARLYBIRD for $250 off your ticket (25% savings!) https://www.naisummit.org/ We’d love to see you there. (More info coming soon!)

  • Health data is quickly becoming one of the most valuable—and most scrutinized—inputs in digital advertising. | www.naisummit.org Join us at the NAI Summit for “Responsible Health Audience Targeting: Compliance, Trust, and Data Use”, where industry and legal experts will break down how companies can navigate this increasingly complex landscape. This panel will explore: ⚕️ Compliance challenges across health audience-building methods ⚖️ The impact of HIPAA and evolving state “sensitive data” laws 🔐 The role of privacy-enhancing technologies like clean rooms, tokenization, and noise injection 📊 Where risks are highest—and what responsible, defensible data use looks like in 2026 Featuring: Ken Dreifach, ZwillGen Ben Chapman, Swoop Jessica Hoffman, PulsePoint Robert E., DeepIntent If you're working with health-related data in advertising, this is a must-attend conversation.

    • www.naisummit.org
  • We’re excited to host a special fireside chat at the NAI Summit featuring Tom Kemp, Executive Director of CalPrivacy, in conversation with Tony Ficarrotta, VP & General Counsel at the NAI. | www.naisummit.org This discussion will explore the evolving privacy landscape—from California’s regulatory priorities to what’s next for businesses navigating increasing scrutiny and change. Don’t miss this opportunity to hear directly from a leading voice shaping privacy policy and enforcement.

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