MSP Design Group

Here’s a combined version with that memory/event angle worked in: There’s a reason T-shirts continue to be a favorite in the promo world. They’re practical, wearable, and easy to build into almost any brand moment. But they also carry a little more meaning than people realize. A great event shirt, concert tee, festival design, or team shirt becomes part of the memory. When the design is right and the quality is there, It becomes something they keep. Simple? Yes. Still effective? Absolutely.

Branded merchandise does more than put your logo in someone’s hand. It creates a reason to remember you. The right product can spark curiosity, drive people to learn more, and keep your brand part of their everyday routine long after the first impression. That’s why thoughtful promo matters. It’s not just about being seen. It’s about being worth looking up.

In-house production is more than just a convenience. It changes the entire experience. With most of our screen printing, embroidery, and DTG (Direct-To-Garment) capabilities handled right here in Virginia Beach by our team, we’re able to keep the process more connected from start to finish. That means better quality control, smoother communication, and more flexibility when projects need to move quickly. For our clients, it’s not just about getting custom apparel. It’s about having a partner who can guide the process, solve problems, and help bring the right branded pieces to life. When everything works together under one roof, the process feels easier. And that’s the point.

We had such a great time at the IIAV Annual Convention & Tradeshow! We were proud to be a sponsor and loved getting to connect with so many people throughout the event. There is something special about being in a room full of professionals who care about their work, their clients, and the communities they support. Thank you to IIAV for having us.

We’re excited to welcome a few new faces to the team! Please join us in welcoming Carter Scott, McKenzie Grigg, Kylie Scarano, and Amanda Guevara. Each of them brings something special to the table, and we’re so happy to have them here. Carter is originally from Brooklyn, NY, and recently graduated from Morgan State University with a background in Strategic Communications and Marketing. She loves the water, enjoys traveling, and has a goal of visiting every continent. Outside of work, she has a passion for discovering new music and DJs on the side. McKenzie is from Virginia Beach and has been around the custom apparel world since she was 15. With her love for shopping, creativity, and all things NYC, joining MSP feels like a fun full-circle moment. Kylie is an Eastern Shore native transitioning from hospitality to sales. Her communication skills, customer-first mindset, and natural ability to connect with people make her a great fit here at MSP. Outside of work, she loves spending time with her dog Rico, enjoying boat days, and relaxing at the beach. Amanda is a U.S. Navy veteran and current Old Dominion University student with a background in government support and a passion for business, entrepreneurship, and building meaningful relationships. Originally from Victoria, Texas, she brings a strong sense of community, resilience, and connection into everything she does. Outside of work, she is a proud mom of two, lifelong fitness enthusiast, and volleyball coach for her daughters’ team. We’re so excited to have everyone on board. Please help us give them a warm welcome!

Remember when Labubu keychains started showing up everywhere? What seemed like a fun little accessory moment quickly turned into something bigger: mini, personalized items people could clip, carry, collect, and show off. And now, that trend is showing up in promotional products. We’re seeing more mini promo items, like 6.7 oz. mini tumblers (another nod to the viral 6,7 meme), custom branded bag charms, mini notebooks, and bags. They feel less like traditional giveaways and more like everyday accessories people actually want to use. That’s why paying attention to trends matters. When brands understand what people are already excited about, they can create custom brand experiences that feel timely, personal, and memorable.

Love seeing our team represented in New York at SAAGNY! We’re proud to be part of an industry built on creativity, connection, and strong partnerships, and always grateful for the people who make it so special. #PENYC #SAAGNY

We just had to share this cute photo and caption Emma Lowenstein sent over while getting ready to deliver shirts to a local client. Clearly, Blue was ready to help: “Blue said “oh you’re delivering shirts?? Say less”” Hope this brings a smile to your Friday!

One of the coolest perks of where I work? Quality custom designs. Thankful to MSP Design Group for these 🔥🔥 jerseys and hats….. and this neck fan keeping my kiddo cool in the Virginia heat. Thanks to Waller Whittemore for getting it done. Now to play in the Championship. 🏆

Our newest Sales Team members just wrapped up their second week of training, and we are already loving the energy they bring! It has been so much fun getting to know them, seeing their curiosity shine, and watching them jump right in with such a great attitude. Their excitement has been contagious, and we are so happy to have them as part of the team. Welcome to the team! We cannot wait to see all the amazing things ahead.