Social media and streaming services drive similar discovery rates for movies and TV shows among young viewers. Over half (57%) of U.S. viewers ages 18-24 find new movies and TV shows to watch on short-form social video platforms, narrowly surpassing browsing on streaming services (55%) and traditional social media (52%), according to Luminate’s U.S. Entertainment 365 survey. Read about how today’s audiences discover premium video content in our latest Streaming Watch, link in comments.
Luminate
Data Infrastructure and Analytics
Los Angeles, California 11,512 followers
Luminate is the world’s most trusted global data provider, unlocking entertainment’s most essential data.
About us
Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Luminate is an independently operated company and a subsidiary of PME TopCo., a joint venture between Penske Media Corporation and Eldridge.
- Website
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http://luminatedata.com
External link for Luminate
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2020
- Specialties
- entertainment, music, data, television, film, film production, analytics, recording industry, music data, and entertainment data
Products
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Luminate Film & TV
Business Intelligence (BI) Software
Luminate Film & TV is the leading entertainment data solution that provides verified, timely, and accurate metadata around people, projects, and companies that work in the global entertainment business. You can rely on Luminate Film & TV to ensure your organization makes informed business decisions based on the most up-to-date information available. Data can be consumed via the Luminate desktop and mobile application, via API's or delivered via AWS S3 buckets / ADX API framework.
Employees at Luminate
View 209 employees at Luminate
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Los Angeles, California 90064, US
Updates
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Now available: Social Media & Entertainment Discovery Report https://lnkd.in/dThCH6ZC Our latest free report examines how social media feeds operate as influential discovery and conversion engines for premium entertainment. Paid subscribers, physical music buyers and frequent moviegoers discover new releases on social video feeds at high rates, driving full-length engagement off-platform. Download the free report today.
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At the Music Tectonics Conference today? Don't miss Jaime Marconette's (VP, Music Insights & Industry Relations) talk this afternoon, "The Future of IP is Transmedia." He will share exclusive Luminate data on how cross-platform integrations across film, TV, anime and gaming are driving catalog revitalization and unlocking powerful new brand partnerships. 📍Annenberg Beach House | Santa Monica 🗓 2:00 PM — 2:45 PM | October 28
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Ella Langley's No. 1 hit “Choosin’ Texas" was the top streamed title in 11 of the 15 biggest American markets this summer, according to Luminate data. Read more from Elias L. in The Wall Street Journal: https://lnkd.in/gdSGY95x
The end of September was momentous for country fans and chart nerds alike: Ella Langley’s hit “Choosin’ Texas” became the first song to spend 24 weeks at No. 1 on the Billboard Hot 100, passing the 22-week mark held by Mariah Carey’s “All I Want for Christmas Is You.” But observers seem eager to put an asterisk next to this single in the record books. The pop star Doja Cat claimed she was unaware of Langley. Fortune Magazine went further: “most U.S. music fans don’t know her name.” “My job requires me to listen to music…was it possible that a song that had been number one on Billboard for almost half a year [had] not graced my ears?” the Canadian journalist and broadcaster Alan Cross wondered. A CNN article echoed the sentiment, noting that “lots and lots of people say they’ve never heard it.” How can a record-breaker also be a track that people insist they’ve never encountered? 🔗 https://on.wsj.com/4sqewCR
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Luminate reposted this
Luminate CEO Rob Jonas talks about Bad Bunny's undeniable impact on Latin music at Billboard Latin Music Week. Watch more highlights from the week: https://lnkd.in/guhirGeb
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Luminate reposted this
Country music is now America’s fourth-most-streamed genre. Ella Langley’s record-breaking song, “Choosin’ Texas”, shows why new fans are tuning in, bit.ly/4BobUti Photo: Getty Images
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Luminate reposted this
Had a great time in NY last week speaking on the power of cultural intelligence in helping brands authentically connect with consumers. One of the major points we discussed was that cultural intelligence takes both data and intuition. Data can help us spot momentum, emerging behaviors and signals earlier. But understanding why something matters, where the energy is building and how a brand can add value still requires human judgment, taste, and being tapped into culture. That combination is increasingly important. Cultural relevance isn’t just about being present in the right spaces. It’s about knowing when to participate, how to show up authentically and how to create meaningful value for the people already there. Shout out to the Luminate team for the conversation and for bringing us together.
Last week in NYC, we hosted Backed by Data: How Brands Win in Entertainment — An Evening with CAA and Visa. 🏙️ André Michel Vargas (Creative Artists Agency) and Abdullah Jose (Visa) shared key strategies on decoding fan behavior, expanding audiences and making smarter sponsorship decisions through data—followed by drinks and networking with brand, agency and entertainment leaders. Thank you to CAA, Visa and everyone who joined us!
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"Few parts of our industry have changed in the last decade as much as Latin music, and few tell a more interesting story in our data." At Billboard Latin Music Week, our CEO Rob Jonas took the stage for "By the Numbers: The State of Spanish Language Music Worldwide," highlighting the data and trends behind Latin music's growth and global influence. A few key takeaways: 🎵 Latin is the fifth-largest genre in the U.S., accounting for roughly one in every 12 on-demand audio streams. 📈 Latin has been the fastest-growing genre in the U.S. over the past five years, with more Latin artists reaching the Top 500 than ever before. 🎧 Nearly one in three U.S. Latin music fans is a superfan, creating new opportunities for artists and the broader industry. As Rob ended with, "The next era certainly belongs to those who invest in the fans." Thank you to Billboard and Leila Cobo for having us! Read the full recap: https://lnkd.in/gKshZq7r
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What's behind Ella Langley's rise to the top of the charts? In a new feature, The Economist explores how a new generation of country artists is finding success, with insights from Luminate's Jaime Marconette. According to our data, country is now the fourth-most-streamed genre in the U.S., and country music fans are 27% more likely than the average American to use TikTok. Read the full story by Hollie Berman: https://lnkd.in/g5vxf7Wb
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A planned ending is a rare privilege for a series, with only a third of non-renewed U.S. scripted shows in 2025 wrapping on their own terms. However, Netflix gave planned endings to 40% of its non-renewed scripted shows between 2022 and 2025, beating the 27% overall rate across competing streamers. Access Luminate’s “TV Renewals & Cancellations” to learn more about the strategy behind planned series endings: https://lnkd.in/gctsVuYj
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