Liminal

📖 Fraud has outgrown the cost of doing business. Liminal and Unico ID mapped the global identity fraud landscape across magnitude, sophistication, geography, and network structure. Access the report on our platform, or download it 🔗 https://hubs.la/Q04ndx7M0 #FraudPrevention #DigitalIdentity

🔓 "Fraud and User Experience were never enemies". Rodger Desai, CEO at Prove, is the guest of Friday Five's 5th episode and challenges a common misconception about the friction between UX and Fraud. Full episode drops this Friday 🎬 #FridayFive #FraudPrevention #UserExperience #Identity

🎯 Competitive context, objection responses, and live verified account intelligence. All-in-one revenue execution layer. That's Liminal GTM. Explore it 🔗 https://hubs.la/Q04mZvD20 #GTM #LiminalGTM

The systems handling identity are quietly being asked to remember far more about people and organizations than the controls around them were built to govern. Several signals point in that direction on 🗞 This Week in Identity: Anthropic launched Claude Tag, an always-on Slack agent that accumulates organizational memory while administrators scope which data and channels each identity can reach. Backbase acquired Kasisto AI to embed governed agentic execution directly into its Banking OS, resolving customer intent end to end inside compliance constraints. And The World Bank Group issued a policy note backing digital wallets and verifiable credentials as core public infrastructure, pushing national identity toward user-controlled, selectively disclosed data. Across technology, banking, and policy, the shift is structural: identity is becoming the layer that decides what a system is allowed to know and reach, not just who someone is. When persistent memory becomes the default, where should the boundary sit between useful context and accumulated risk? Other stories in this newsletter feature: Persona, Google, MoEngage, Aampe, IDfy, Accenture, Dragos, Inc., runZero, NetRise, Meta, and more.

🚨 "Deepfake and liveness. It's only going to get worse. Companies need to be on their toes because the fraudsters are getting better and better." Julie Norquist Roy, CMO at Jumio Corporation, on the trade-off buyers are underestimating in identity verification. #FridayFive #DeepFakes #FraudPrevention #IdentityVerification

Work is different in the intelligence era. Intelligence platforms have evolved from description to prescription. You used to pay for seats, assuming humans did the work. AI agents do it now, and consumption-based pricing is the direct result. Randy Guard breaks down 4 principles to evaluate intelligence platforms in the AI era. 🔗 https://hubs.la/Q04mG8k00 #LiminalPlatform #ConsumptionPricing

🎬 A look back at 3 days of acceleration and cross-functional work in Lisbon. Our latest off-site went beyond in-person collaboration. The AI agents hackathon put engineers, designers, and product thinkers in the same room with a shared goal. Some of the prototypes that emerged from those sessions will shape what comes next on the platform. #AiAgents #offsite #ThrowbackThursday

Building battlecards based on feature lists is easy. Keeping them aligned with the buyer's context is where programs break down. A competitor revamps a feature, a new entrant introduces a product capability, and the cards don't reflect the market reality. Liminal GTM can solve that. Read how 🔗 https://hubs.la/Q04mkk5K0 #CompetitiveIntelligence #SalesEnablement

Fraud prevention goes beyond a one-time check. It's a lifecycle challenge. Julie Norquist Roy, CMO at Jumio Corporation, is the guest on our 3rd episode of Friday Five and shares why companies shouldn't underestimate lifecycle management in fraud prevention. Full episode drops this Friday 🎬 #FridayFive #FraudPrevention #IdentityVerification #TrustAndSafety

👁️ Leaders getting market signals 1st have the competitive edge. The others follow. A competitor acquires a company. A regulation reshapes buyer priorities. A key executive departs. Your strategy tools missed the market signals and the opportunity. There's an alternative with verified intelligence to see market pivots first. Swipe to explore more 👇 #MarketIntelligence #DigitalIdentity