BILL was sending 20-30 email blasts a week off product data that was already two weeks old. Three problems: Marketo couldn't hold their product database, no one could see what happened in-product after a send, and only a handful of specialists could build a campaign. Now their data warehouse and event layer feed Inflection directly. Campaign data refreshes every 30 minutes instead of every two weeks. 50 agents run against hundreds of millions of product insights. Marketers build campaigns themselves. "We're not looking at clicks and open rates or even form fills. We're looking at product success rates within our own product." — Kaden Crutchfield, Product-Led Growth Operations, BILL Full story: https://lnkd.in/gfXn3bkz
Inflection.io
Software Development
A marketing platform that works for you. Drive pipeline, product adoption, and revenue across the account lifecycle.
About us
A marketing platform that works for you. Drive pipeline, product adoption, and revenue across the account lifecycle.
- Website
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http://www.inflection.io
External link for Inflection.io
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Seattle
- Type
- Privately Held
- Founded
- 2020
Products
Inflection
Marketing Automation Software
Built for the modern data stack. Bring in CRM and product data with the click of a button, with Inflection’s native zero-ETL functionality. Stream in data from product events, Salesforce, and data warehouses Syncs all events without needing to set up individual fields Reduce dependency on engineering and product teams
Employees at Inflection.io
Locations
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Primary
Get directions
Seattle, US
Updates
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Inflection.io reposted this
Introducing AI-assisted Marketo migrations. Point our agent at your Marketo instance. It reads every smart campaign, program, scoring model, field, etc. It documents the logic in plain language and shows you exactly what it found. It recommends how everything maps to Inflection. You approve before anything gets built. Then it builds your configured Inflection instance. No manual exports. No consultants reverse-engineering your instance from screenshots. No months of "let me check with the person who built this." This is what "migrate off Marketo" should have always meant. Inflection is built for the new way.
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Inflection.io reposted this
Inflection Agents now grade your emails and offer intelligent recommendations before you hit send. Not only is it looking at content, but it's also checking: Design and rendering — will it break in Outlook or clip in Gmail. Compliance and deliverability — unsubscribe link, spam triggers, HTTPS-only links. Accessibility — contrast ratios, alt text, heading hierarchy. Copy — subject line length, reading level, one clear CTA. Personalization — every token checked for valid syntax and a safe fallback. About 40 checks across five dimensions. This used to be a person reading raw HTML line by line, holding a mental checklist of best practices, re-verifying token formulas one at a time. Tedious work, and the kind where the small misses are the ones that tank a send. Now it's a prompt. The agent does the checklist. Inflection is built for the new way.
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We're excited to announce that Inflection has acquired Keyplay! https://lnkd.in/eQp2rngy
Inflection.io has acquired Keyplay! This is a huge step toward delivering *the* B2B marketing platform for the AI era. I believe that legacy MAPs are blocking CMOs from AI transformation. You need 3 things they can't deliver: 1.) Workflow designed for humans and agents. Not the brittle SaaS 1.0 workflows that take days to configure and constantly break. Purpose built native agents and MCP to interface with outside agents. 2.) Full context on every person and account. Legacy MAPs are really just "lead management." They don't see product usage or target accounts or customers. Silos are now unacceptable. Marketers and agents need context across the full lifecycle. 3.) The ability to act. You have plenty of AI reporting tools. You need agents that actually build and execute campaigns. Intelligence is an input, not the end goal. We're bringing Keyplay's ICP scoring and account intelligence into the Inflection Context Graph. Your marketing agents will become ICP experts. They'll have deep target account knowledge when crafting campaigns, building audiences, and writing emails. You've been attempting this with Marketo + 6sense, but they're blocking your vision. Top B2B brands like Bill, Clay, and Pebl have already made the transition. Now is the time to make your move.
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Inflection.io has launched native forms! Inflection’s native forms support a wide range of field types, formatting options, and customization settings, allowing teams to capture the data they need while maintaining full control over the form experience. Forms can capture query parameters for attribution and use hidden fields to store contextual data automatically. Teams can also customize styling, validate email addresses, block personal emails, and configure opt-in or compliance text. Because forms run natively inside Inflection, captured data immediately flows into automation workflows, updates contact records, and triggers downstream marketing and sales processes without requiring third-party tools.
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📣 We just launched our n8n integration! Inflection now integrates with n8n to power agentic, cross-platform marketing workflows that interpret real-time signals, decide the next best action, and orchestrate execution across your stack. This shifts marketing automation from rigid, rules-based flows to adaptive systems that respond to buyers, not playbooks. Read the announcement ➡️ https://lnkd.in/gVswxagA
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With the newly launched Inflection MCP Server, marketers can prompt AI to analyze performance, surface insights, and recommend improvements instantly. Teams no longer need to dig through dashboards or spreadsheets on different tools. Optimization that once took weeks now happens in minutes. Read the full announcement to learn how https://lnkd.in/g9ZnGhWn
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With the newly launched Inflection MCP Server, marketers can prompt AI to identify target accounts, build audience segments, draft 1:1 emails, and campaigns automatically. Teams no longer need to manage complex workflows or wait on multiple handoffs. Campaigns that once took weeks now come together in minutes. Read the full announcement to learn how https://lnkd.in/g9ZnGhWn