Ibotta

Convenience is one of the hardest places for a brand to measure performance. That's the gap our partnership is positioned to close, and the news the industry is picking up on. Path to Purchase Institute covered the Ibotta partnership with 7-Eleven here:  https://lnkd.in/gbjRCgvH #CPG #RetailMedia #ConvenienceRetail

One of Ibotta's core values is "a good idea can come from anywhere". Jiffy, our internal platform for hosting AI artifacts, represents just that. A small team built the platform in under a week and two months later, there are 400+ Jiffies and counting. The key elements to Jiffy: ✅ Friendly: Jiffy is for everyone at Ibotta. We’re all builders, regardless of title. ✅ Fast: Anything less is frustrating. ✅ Flexible: Go further (within reason) as needed. ✅ Fun: Keep things light and allow everyone to express themselves. Good ideas that were previously out of reach are now just a few prompts and clicks away. Shout out to Brett Markowitz, Justin H., Steven Monetti, Joshua Morrisett, and Matt Klich for their work on this! You can learn more here: https://lnkd.in/g_srEdMZ

Meet The Blowholes: cover band by night, coworkers by day. And the reason our company events don't feel like company events. Born out of a simple idea - that anyone who wants to play should get to play - The Blowholes have been the beating musical heart of Ibotta since 2017. Each performance features a rotating cast of musicians so everyone gets a chance to showcase their talent. And the rest of us non-musical folk get to be groupies 😊 Every company has an org chart. Not every company has a set list!

How can brands actually optimize across promotions and media? Ibotta's Chief Revenue Officer, Chris Riedy, says it starts with one thing: the consumer as the north star. In his latest interview with Beet.TV, he explains how ads and offers work together to meet shoppers where they are, even when that journey isn’t always linear. An ad creates intent. An offer converts it. But in most heritage CPG organizations they sit with different teams, different budgets, and different metrics. Consumers see one journey. When both are measured against that journey instead of their own channel goals, you can finally compare them. So instead of reconciling trade, media, and analytics reports after a campaign closes, you get one accountable read on how each contributes to the bottom line. Watch the full interview: https://lnkd.in/ej7fmqJE #CPG #RetailMedia #PerformanceMarketing

In a new post, SVP of Engineering Heather Shannon lays out why team capacity is a critical part of paying down tech debt. AI raises the speed at which both good and bad engineering decisions compound. Good judgment about what debt to take on and when to pay it down matters more than ever. But judgment alone isn't enough; teams also need the room to act on it. AI is changing engineering practice, not just engineering output. Read Heather's full take here: https://lnkd.in/esreMS2i

We recently took over Improper City and turned it into Camp Ibotta for a night. Music, friendly competition, and a lot of teammates who turned out to be REALLY good at cornhole. We build in moments like this throughout the year - dedicated time for our employees to have fun and build relationships outside of the day-to-day work. Get a taste of Camp Ibotta below!

Proud moment for our team. The Ibotta Performance Network won a 2026 ADWEEK Tech Stack Award for the technology powering real revenue impact across marketing, advertising, and media. This is what we show up to build every day. We connect CPG brands to verified purchase outcomes at scale, reaching 96% of American households. Congrats to the team, and thank you to ADWEEK for the recognition. 🏆

Yesterday we announced our Q2 2026 earnings: https://lnkd.in/eYFt5RYq

Today is a big day: 7-Eleven is joining the Ibotta Performance Network (IPN). Starting this fall, brands can connect with shoppers across more than 11,500 U.S. store locations. This partnership gives CPG brands a direct path to 7-Eleven and Speedway shoppers, with the same pay-per-sale accountability they already rely on in grocery and last-mile delivery; now in one of the largest loyalty ecosystems in the country. Shoppers get Ibotta-powered offers directly inside the 7-Eleven and Speedway apps, with rewards deposited straight into their accounts. "7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume," said Bryan Leach, founder and CEO of Ibotta. "This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country." Convenience retail just got its performance layer. Read the full announcement: https://lnkd.in/eGBZu5tK

Twice a year, the entire Ibotta team gets in one room to talk about goals, progress, and what's next. We call it Town Hall, and last week we brought everyone together at HQ to look back at the first half of the year and get ready for the second. We covered where the business stands, what's working, and where we're pushing harder. Just as important as the meetings were the team-building activities, spontaneous hallway conversations, and celebrations throughout the week. Thanks to everyone who joined us, and the team who put the whole week together!