Heron’s cover photo
Heron

Heron

Software Development

New York, NY 5,612 followers

Heron automates underwriting for 50,000+ SMBs daily, turning applications into decision-ready deals in minutes.

About us

Heron is the underwriting automation platform that analyzes 50,000+ small businesses every day, turning SMB working capital applications into decision-ready deals in minutes. Heron handles the full path from application to offer: intake, bank statement and ISO scrubbing, background checks, cash flow analysis, and fraud detection. Then it pushes clean, complete deals straight into the systems funders already use. More than 200 funders, brokers, and insurers use Heron to send better offers, fund more deals, and spend less time underwriting. Heron was built to eliminate the underwriting tax on American small businesses. We process tens of thousands of documents and more than 20 million bank transactions, powering workflows our customers depend on every day. Backed by Insight Partners and Y Combinator, Heron serves teams across SMB finance, equipment finance, and insurance. If your team spends every day receiving, reviewing, and extracting data from documents, we’d love to hear from you.

Website
http://herondata.io
Industry
Software Development
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2020
Specialties
Artificial Intelligence, Document Intelligence, Workflow Automation, Specialty Finance, and Small Business Lending Tech

Products

Locations

Employees at Heron

Updates

  • View organization page for Heron

    5,612 followers

    Our full case study with Good Funding is live. Coming off 30% quarter over quarter growth in originations, Good Funding is a fast-moving funder in small business finance, backing merchants across the country with short-term working capital. Most of their volume comes through ISOs, where brokers go with whoever answers first. Their team handles everything from scrubbing bank statements to background checks, with one goal: decide fast enough to win the deal, and be sure enough to stand behind it. The results: ✅ 15-minute median time to a credit decision, 97% faster ✅ 59% of approvals fully automated ✅ 30% growth in originations, quarter over quarter ✅ ~36% more funded dollars per submission Huge credit to Ben Gold and the entire Good Funding team for automating their decisioning without giving up an inch on credit quality. We're proud to be building the future of underwriting together. Heron is built for funders where speed and accuracy decide who wins the deal. Our automated background checks pull the full public records net, classify every record, and hand underwriting a flag. Read the full Good Funding story: https://lnkd.in/giwNhSJJ If you're in the space and want to see what's possible, let's chat. #MCA #Underwriting #SMBLending #RevenueBasedFinancing

  • Last Friday, we celebrated Heron’s birthday with a field day in Central Park! 🦆🎂 A lot has changed at Heron over the past year — more customers, bigger challenges, new faces, and a growing team behind it all. Days like this are a nice reminder that the best part of that growth is the people you get to build alongside. Happy birthday, Heron. Here’s to another year of building, growing, and hopefully improving our tug-of-war strategy.

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  • Today we're launching Heron Background Checks: the full owner + business check, run automatically inside your underwriting workflow before the offer goes out. Background checks are the last step before funding, and at most funders they still run by hand at the end of the funnel, after the offer is already out. Roughly 1 in 5 deals that pass cashflow checks die there, which means clawing back offers brokers have already sold. With Heron, the check runs the moment a deal clears your cashflow policy: → The right owner and business are found and matched for you (97% match rate, full search trail) → Raw records become clean signals: liens, judgments, criminal history, bankruptcies, sanctions, unreported officers → Your own policy runs on top — pass / review / decline in under a minute, evidence attached to every finding Underwriters only see the deals that need their judgment, with the evidence already attached. Book a 15-minute demo — see it run on your own deals: https://lnkd.in/eFwq-weA

  • View organization page for Heron

    5,612 followers

    Sharing our press release today on how NBS Underwriting automated broker submission intake with Heron — halving underwriting time and growing the book without growing the team. NBS is one of the UK's leading MGAs, writing ~£120M GWP across 40+ products. After implementing Heron, NBS saw quote volumes climb even in a soft market, and now NBS is now rolling Heron out across its full book to keep that growth going. Full press release on Associated Press: https://lnkd.in/eud6rTsT Or read the full case study: https://lnkd.in/eEsnxiQk #Insurance #InsurTech #MGAs #Underwriting

  • View organization page for Heron

    5,612 followers

    Excited to share our full customer case study with NBS Underwriting! NBS is one of the UK's leading MGAs, writing ~£120M GWP across 40+ products, entirely through brokers. Their team handles everything from pubs and restaurants to commercial combined and PI and roughly 95% of submissions arrived the same way: a broker manually entering the risk into the portal. So they partnered with Heron to automate submission intake across their broker portal, with one clear goal: underwriters underwriting, not entering data. The results: ✅ Underwriting time cut ~50% per case ✅ 25–40% more submissions reviewed per underwriter, per day — no added headcount ✅ Quote volume up 10% in a soft market where comparable lines ran 16% down ✅ £8–10M in projected additional premium as all 40 products go live on Heron Huge credit to Rachel Oldroyd and the NBS team for leading the way on broker service — brokers send submissions in whatever format they have, and NBS turns them around in half the time. We're proud to be building the future of underwriting together. Heron is built for MGAs, where speed and accuracy aren't negotiable. If you're in the space and want to see what's possible, let's chat. Full case study: https://lnkd.in/eEsnxiQk #Insurance #InsurTech #MGAs #Underwriting

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  • View organization page for Heron

    5,612 followers

    Chase Wiseman's first day at Heron, he was put on a flight to Houston for a conference. Within nine months, he'd been to six more. His sales playbook? Research what a prospect actually cares about, show up in person with coffee and donuts, and build real relationships. No script. No 200 cold calls a day. First job out of college. Already sitting in C-suite meetings alongside our co-founder. That's what being a SDR looks like here. We're hiring: jobs.ashbyhq.com/herondata #StartupJobs #Hiring #Sales #SDR #Careers

  • View organization page for Heron

    5,612 followers

    Excited to share that Heron is now a supplier member of the Managing General Agents’ Association (MGAA)! MGAs shouldn't have to choose between growing submission volume and drowning in manual processing. That's the problem we solve: whatever hits the submissions inbox, we turn into clean, structured data instantly. No rekeying. No format chasing. Just faster quotes and underwriters focused on judgment. Joining the MGAA puts us at the heart of the UK MGA community, and we can't wait to get stuck in. Fellow members: want to see what automated submission intake looks like? Let's talk. #MGAA #Insurtech #MGA #Underwriting #Insurance

    Say hello to our newest member Heron Data 👋🏼 Most MGAs still process broker submissions the same way. Emails land in an inbox, an admin or ops team reviews, renames and re-keys the data, and underwriters wait. It's slow, expensive, and impossible to scale without adding headcount.😴 Heron replaces that entire workflow from the point of submission. Instead of manual triage, referrals are routed automatically, with everything an underwriter needs already populated. The result - faster quote turnaround, better broker service, and more underwriter time spent where it matters most. 💻Find out more about Heron here: https://lnkd.in/ed3veXhA #NewMember #Insurance #Technology #Automation 

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