Growth

Every ops team has that one tool at the center of everything. For us? That’s HubSpot It’s our source of truth—tracking deals, powering our marketing, supporting our customer success teams. It’s where everything starts and where the data lives. But when it comes to getting the work done—the actual delivery of services, the collaboration, the timelines, the tasks? That all lives in Asana. The real magic happens when these tools talk to each other. 📩 A deal closes in HubSpot → a project is kicked off in Asana. 🧩 Files from design teams → automatically attached where the work is tracked. 🔗 Tasks, teams, timelines → all centralized, all aligned. That’s the power of an integrated tech stack. And when you build it intentionally, you stop chasing info—and start delivering real value, faster. #techstack #hubspot #asana #operations #revops

ABM (Account-Based Marketing) isn’t just a buzzword—it’s a strategy built for companies that need to cut through the noise and focus deeply on the right accounts. Instead of casting a wide net, ABM aligns marketing and sales around a tightly defined list of high-value targets. It’s tailored, intentional, and incredibly effective when done right. Take our recent work with Mechanix Wear. They needed to break into new B2B verticals and win over hard-to-reach buyers. Over 9 months, our ABM strategy helped them: • Build $2.6M in qualified pipeline • Book 75 meetings with top accounts • Align sales and marketing efforts around real business outcomes Every piece of the campaign—from workflows to dashboards—was mapped to those goals. If you’re trying to stand out in competitive markets or sell into complex buying groups, ABM might just be your growth engine. Learn more about how it worked for Mechanix here: https://hubs.la/Q03BF1r-0 #abm #hubspot #b2bmarketing #growthops #revenueoperations

Hosting events? Cool. Tracking performance in HubSpot? Even better. But stitching it all together? That’s where the challenge is! We rounded up the top event tech tools that integrate seamlessly with HubSpot —from webinars to in-person events—and broke down exactly how they sync, track engagement, and support real-time insights. So whether you’re running virtual panels or nationwide roadshows, this guide will help you pick the right stack to boost ROI and prove your impact. 👉 https://hubs.la/Q03Bp-mq0 #hubspot #eventmarketing #marketingops #growthops #eventtech

We’ve got a new Growth team member in the house! 🎉 Please join us in officially welcoming Margaret Long, MBA to the team as our newest Senior HubSpot Specialist! From the jump, it was clear she’s exactly the kind of person who makes Growth… well, Growth: 🌲 Curious 🌲 Systems-minded 🌲 Obsessed with solving real RevOps challenges She’s already jumped headfirst into client work, helping teams unlock HubSpot’s full potential and scale smarter We’re so excited to have her onboard. Let’s gooo! #thatsgrowthops #hubspot #growthteam #revops #welcometotheteam

Last week, the Growth crew landed in Monterey, CA for our first-ever Redwood Summit 🌲 We welcomed 9 team members from across the US, Canada, and Brazil into our HQ for 4 days of immersive sessions, collaborative whiteboarding, and a whole lot of laughs. Two more teammates joined virtually—and honestly? It felt like we’d all been working side-by-side in an office for years. From kicking off with a Magic Mind shot 🧃 (yes, that happened) to late-night convos about leveling up how we work and serve, it was one of those rare moments where culture, connection, and impact all showed up in the same room. More content from the Summit coming your way soon 👀 #redwoodsummit #thatsgrowthops #hubspot #remoteteam #companyretreat

You know that moment when you finally want to launch a new landing page… …and then realize you need a designer, a dev, and two weeks of back-and-forth just to get it live? Yeah. That’s when a HubSpot CMS theme becomes your best friend. A good theme gives your team a clean, flexible foundation to build fast—without breaking branding or calling in backup every time you need a page. We built Redwood Apex for that exact reason—especially for marketing teams running events and conferences. It’s clean, it’s modular, and it’s currently the #1 theme in its category on the HubSpot Marketplace. If your team’s scaling and your site isn’t keeping up, it might be time to take a peek. 👉 https://hubs.la/Q03zFb4R0 #hubspot #cms #websitedesign #growthops #marketingops

When your systems are in harmony, your impact multiplies. MacPhail Center for Music serves thousands of students annually across multiple campuses. But behind the scenes? A complex web of tools was holding their team back—manual tasks, scattered data, and siloed communications made it harder to support the very students they were trying to empower. Not anymore though! With a custom HubSpot integration and a fully streamlined CRM solution, the MacPhail team: ✅ Synced 100% of enrollment data to HubSpot ✅ Consolidated 4 internal systems into 1 workflow ✅ Cut admin tasks by 25% ✅ Achieved 100% CRM adoption across departments It wasn’t just about software—it was about freeing up time, improving clarity, and helping them better serve students, parents, and instructors. 🎶 Now that’s a well-orchestrated transformation. Check out the full story here: https://hubs.la/Q03zp4_L0 #hubspot #crmstrategy #educationops #thatsgrowthops #revops

Don’t miss out on our own Richard Walsh, our expert Solutions Architect who’s dropping some #HubSpotTipsAndTricks live!

Thinking about HubSpot onboarding? Before you dive in, ask yourself this: Is it actually the right fit for your team right now? We’ve seen it go both ways—some teams thrive and get quick wins, others stall out and struggle to get value. Most of the time, it comes down to two things: 👉 Misaligned expectations 👉 Lack of internal alignment or ownership This new resource helps you cut through the noise. It breaks down: ✅ When HubSpot onboarding is a great fit (like when you’ve got one hub, a solid CSV, and a clear dream) ❌ And when it might not be the best route—especially if you’re juggling multiple complex integrations or migrating from another CRM. If you’re wondering whether onboarding will set you up for success—or just stress—this guide’s a must-read. 👉 Check it out here: https://hubs.la/Q03y-VK70 #hubspot #growthops #onboarding #marketingops #revops

🎒 The bags are packed. The flights are boarding. And the whole Growth team is headed to Monterey for Redwood Summit—our first full-team retreat. We’ve got teammates flying in from across the U.S., Canada, and Brazil for a few days of connection, collaboration, and yes… a little chaos (the good kind). But this isn’t just an offsite. It’s a chance to build culture, deepen trust, and get aligned around the kind of company we’re growing into—together. Expect behind-the-scenes moments, some wild whiteboard sessions, and some sea lions. (No promises, but we’ve heard rumors.) 📍 Follow along all week through our team's pages and hashtags: Christopher Nault, Nick Cull, Katrina Horne, Jason Gless, Nathan Gifford, Richard Walsh, Jesse D'Agostino, Amber Kemmis👩💻🤓, Rick Barcellos #redwoodsummit #thatsgrowthops #hubspot