Fountain Forward

If your desk is still waiting for interest rates to bail out your deals, you're already behind. Global treasury yields are anchored at multi decade highs. Lending standards are the loosest they've been in nearly a decade, but that hasn't touched retail rates. The $800 a month payment problem isn't going away on its own, and neither is the floor plan expense piling up on units that sit too long. The dealers doing this right are: → Auditing their floor plan cost per unit, per day, not just at month end → Turning inventory faster instead of pricing around the problem → Building fast, transparent online payment tools that answer the affordability question before the customer walks in Stop waiting on the Fed. Start auditing your floor plan. https://lnkd.in/eC_tF6Cb #DealershipAccountability #AutomotiveMarketing #CarDealers #DealerGrowth #FountainForward

Most dealers think a lead problem means they need more spend. Usually it means their spend is in the wrong place. MacDonald Motors Ford was pouring budget into paid search in a market where the search volume just wasn't there. So we moved it — reallocated toward Meta and pointed it at what actually drives their site traffic. The result? In their first 60 days, website lead volume up 221.95%. Total lead volume up 153.33% year over year. Same store. Same team. A budget that finally works for them instead of against them. You don't always need a bigger budget. You need a smarter one. Curious where your ad dollars are leaking? We'll show you. → www.fountainforward.com #LeadGeneration #AutomotiveMarketing #DealershipMarketing #MetaAds #DigitalMarketing #CarDealership #FordDealer #FountainForward #SmarterSpend

Used sales are up 8.9% month over month, even with auction inventory as tight as it's been in years. That kind of jump doesn't happen by accident. It happens when a dealer gets aggressive at auction, keeps turn rates high, and builds supply through trade equity instead of waiting for the market to loosen up. The dealers pulling ahead aren't waiting on inventory. They're creating it. We track the data so you don't have to. Market Minute → https://lnkd.in/eC_tF6Cb #AutomotiveMarketing #DealerData #CarDealers #DealershipPerformance #FountainForward

Your dealership isn't short on data. It's drowning in it. CRM over here. Ad platforms over there. Spreadsheets, pricing tools, third-party reports — all telling you different stories, none of them talking to each other. So decisions get made on instinct, bottlenecks go unseen, and ad dollars quietly slip away. Analytics Edge pulls every one of those sources into a single source of truth, then uses AI to surface what actually matters: where you're losing deals, where you're wasting spend, and where the next opportunity is hiding. It's not another dashboard. It's the one view that makes all the others make sense. ✔️ Spot bottlenecks before they cost you ✔️ Reduce wasted ad spend and third-party dependency ✔️ See the full journey — click to close You don't need more data. You need better visibility. 📞 Ready to see your full picture? Book a demo: www.fountainforward.com #FountainForward #AnalyticsEdge #DealershipIntelligence #AIAnalytics #DataDrivenGrowth #ModernDealer #AutomotiveRetail #SmartSpend #DealerData

Highest gross month ever. In just 6 months. Most dealers try to grow by doing more of everything. More inventory. More channels. More noise. Bobilya CDJR did the opposite. When Brian Bobilya partnered with us in November, the plan was simple: sharper strategy, smarter spend, no wasted dollars. We rebuilt the media mix and went all in on digital — Facebook and Google — to reach real in-market shoppers. Six months later, Bobilya CDJR recorded its highest gross month ever. fountainforward That's not luck. That's the right media mix, the right pricing, and the discipline to stick to the plan. Ready to build yours? Claim your no-cost strategy call. → www.fountainforward.com #BobilyaCDJR #AutomotiveMarketing #CarDealership #DealershipGrowth #CDJR #MediaMix #DigitalMarketing #FountainForward #AutomotiveAccelerator

Beshore and Koller Ford came to us wanting more volume — and more control over where it came from. So we cut what wasn't working. The third-party lead providers that weren't pulling their weight got dropped, and that budget got redirected toward their own website — leads they own, not rent. One quarter later, the numbers tell the story. Website sales up 157.14% — that's 11 more units sold on their own steam, quarter over quarter. New car sales up 38.03%. Total sales up 19.20%, climbing from 125 to 149 units. This is what it looks like when a dealership stops depending on third parties and starts building its own pipeline. Volume is good. Volume you control is better. Ready to own your leads instead of renting them? Let's talk. → www.fountainforward.com #AutomotiveMarketing #CarDealership #DealershipGrowth #FordDealer #AutoSales #CoreSales #DealerPerformance #FountainForward #AutomotiveAccelerator #OwnYourLeads

Retail rates aren't dropping. Floor plan costs are the new battleground for gross. Here's what the data shows: → National SAAR held at 16.5M for a fifth straight month, the most stable stretch in five years → Average new car payments are sitting close to $800 a month → Margin debt is running above 4.6% of GDP, and none of that wealth is showing up as lower borrowing costs What this means for dealers: Rate relief was the plan for a lot of desks. It isn't coming. The dealers protecting gross right now are the ones turning inventory fast enough that floor plan expense never gets the chance to eat into the deal. We cover this every month in Market Minute. Subscribe at https://lnkd.in/e33d93dv. #AutomotiveMarketing #DealershipStrategy #MarketIntelligence #CarDealers #FountainForward

"You carry yourself with confidence, and that makes me confident." That's Brian Mixon, General Manager at Jay Wolfe Honda. He's talking about what it's like to work with a real partner — not just another vendor. A team that brings energy and urgency. That answers fast. That's actually in it with you. The data drives the results. But how you show up every day is what builds the trust. "So far, I'm very happy with the way things are going." That's the standard. Every store. Every day. Want a partner who shows up like this? Let's talk. → www.fountainforward.com #JayWolfeHonda #ClientTestimonial #AutomotiveMarketing #CarDealership #DealershipGrowth #FountainForward #DealerSuccess #AutomotiveAccelerator

Two months. That's all it took. MacDonald Motors Ford partnered with Fountain Forward on May 1st. By their second full month, the board looked completely different. Total sales up 100%. Fourteen more units out the door versus the same month last year. New car sales alone jumped 185.71%. And they did it while dropping their cost per car by 8.69% — selling more while spending less to do it. No magic. Just tighter process, sharper follow-up, and a budget finally pointed where it converts. This is what happens when a dealership stops guessing and starts operating with clarity. Want your board to look like this in 60 days? Let's talk. → Link in bio #AutomotiveMarketing #CarDealership #DealershipGrowth #FordDealer #AutoSales #DealerPerformance #FountainForward #AutomotiveAccelerator

Here's the uncomfortable truth about third-party leads: you're paying for the same customer as every other store in your market. The lead gets sold to multiple dealers. Everyone calls. Everyone competes on price. And the only party that reliably wins? The lead provider cashing checks from all of you. There's a better model. Stop renting other people's customers and start creating your own. That's exactly what Waxahachie CDJR did. Instead of feeding the third-party machine, they went all in on their website and first-party demand — and watched their website leads climb from 145 to 509. Leads they own. Customers who came to them first. And a whole lot less dependence on providers selling that same name down the street. You can keep competing over the same shrinking pool. Or you can build a pipeline that's yours. Want the full breakdown of how Waxahachie CDJR built their first-party strategy? Read the full story at → www.fountainforward.com #FirstPartyLeads #AutomotiveMarketing #CarDealership #LeadGeneration #DealershipGrowth #ThirdPartyLeads #DigitalMarketing #FountainForward #OwnYourLeads