Built from years of turning consumer insights into real business decisions, Pulse Panel combines always-on AI conversations with marketer-ready outputs—making it easier to move from questions to actionable insights. As Zac Painter points out, great research tools shouldn't just generate data. They should help marketers understand what to do next. Check out his thoughts below and learn more about Pulse Panel here: https://lnkd.in/eTiXp9gh
Happy to introduce Pulse Panel, a brand new always-on AI research platform built right here at Cargo. Imagine having interactive focus group panelists from your target audience available to chat 24/7 along with a built-in moderator that helps guide the discussion, instantly summarizes the session and provides actionable insights in an output you can take straight into the meeting. While it seems every tech company right now is building AI tools for marketers and researchers, most of them have never had to turn focus group discussions into insights or turn an insight into the next campaign. They’re trying to optimize for the output, but they’ve never had to figure out what to do with it. We built Pulse Panel because we've been on the other side of the research report for years, turning those insights into business decisions. That background is baked into the product. You don’t need to be an expert researcher to use it and outputs are formatted for how marketers and strategists actually use research, not a data dump that needs processing first. If you’re into customer or end-user research and feel like most of the tools you’ve seen were built by people who don’t actually understand what marketers do, I bet you’d like this one. Let me know if you want to chat about it. https://lnkd.in/eyrrRrVq