Brightstar Lottery

Lotteries exist to raise funds for the public good. What is evolving is the journey players expect us to deliver: frictionless, personalized, and digital-first across every channel. That is the heart of our upcoming keynote, where Srini Nedunuri, SVP Global iLottery, will explore how operators can modernize without losing sight of what matters most.

60% of active lottery app users are anonymous and invisible to traditional CRM. One North American lottery changed that. See how in-app messaging and push notifications turned anonymous players into engaged, registered users. Download the case study. https://hubs.ly/Q04vpttt0

We're proud to celebrate the successful completion of Brightstar's 2026 Coding & Robotics Rock! Camp, which brought together students from across the Caribbean for two weeks of hands-on learning, creativity, and innovation. Through website development, coding, robotics, and artificial intelligence projects, participants built valuable digital skills while gaining confidence in their ability to shape the future.   Congratulations to all this year's campers on their achievements and thank you to our partners at the Mona GeoInformatics Institute at the University of the West Indies, Mona who help make these opportunities possible year after year. Check out some highlights from this year’s camp!

Coming up fast! Four weeks to go until the North American Association of State & Provincial Lotteries Annual Conference in Orlando, Florida – but who’s counting? Stop by our booth next month to see how we are elevating lotteries and inspiring players.

Anonymous players represent an untapped growth opportunity in lottery websites and mobile apps. Read more in this PGRI Q&A as Karri Paavilainen, Vice President of Player Marketing Services, explores how lotteries can use behavioral insights to engage anonymous players, strengthen conversion funnels, and drive long-term results. https://hubs.ly/Q04ty4kr0

Following the publication of our 2025 Sustainability Report in July, Brightstar Lottery has successfully submitted its Communication on Progress (CoP) to the United Nations Global Compact. The CoP highlights our progress in advancing the Ten Principles of the UN Global Compact and reinforces our commitment to transparency, responsible business practices, and sustainable value creation. Read our 2025 Sustainability Report to learn more about how we’re building a sustainable future at Brightstar: https://hubs.ly/Q04sRCj70

Four new eInstant games. Four fresh ways to captivate your players. Our latest lineup expands our portfolio with even more variety, bold new themes, striking artwork, and more. Every game is built to engage diverse player segments with something for everyone and drive excitement across your digital channels. A strong, varied lineup is one of your best tools for boosting engagement and sustaining player interest over time. https://hubs.ly/Q04rXM2_0

⚽ The right game at the right moment makes all the difference. Our Soccer Fortune eInstant delivered a measurable spike in digital engagement by meeting players where their attention already was. That's the power of a themed eInstant portfolio built around the moments that matter throughout the year. Behind it all: a Player Marketing Services team that connects the dots between cultural moments, creative campaigns, and real player engagement. #iLottery #PlayerEngagement #LotteryMarketing

✨ Bringing the lottery community together. Last week in Seattle, we hosted our first-ever Sales Wizard User Forum, welcoming representatives from 13 lotteries for an afternoon of collaboration and discussion. Attendees shared what's working, identified challenges, discussed priorities, and exchanged ideas to help drive even greater success.   One message was clear: there is tremendous value in bringing lottery peers together to learn from one another.   Thank you to everyone who participated and contributed to the conversation.

From supporting key business initiatives and technology projects to collaborating across functions and sharing new perspectives, Brightstar's interns have made meaningful contributions while gaining valuable real-world experience along the way.   We're proud to invest in emerging talent and provide opportunities for the next generation of professionals to learn, grow, and contribute from day one.   Interested in starting your career with Brightstar Lottery? Visit our careers page to learn more about opportunities to join our team. #BrightFuturesBeginHere #BrightstarLottery #InternshipProgram #EarlyCareers #FutureTalent