AI is changing search. The brands winning are changing with it. That’s what BrightEdge SPARK 2026 is all about. From the latest AI search innovations and real customer stories to hands-on certification and conversations with leaders navigating the shift firsthand, SPARK brings together the people shaping what’s next in search and content discovery. 🎥 Watch the SPARK Live London highlights to get a glimpse of the conversations, insights, and experiences happening across SPARK. https://lnkd.in/dr68zEGs Want to experience it for yourself? We are bringing the SPARK experience online on September 22 at 9 AM PT. Get an exclusive first look at BrightEdge product launches, hear how leading teams are winning in AI search, and earn the new BrightEdge AI Professional Advanced Certification through a hands-on virtual session. The future of search is already here. Are you ready to optimise once and win everywhere? 👉 Register for SPARK Online and join us September 22. https://lnkd.in/g6wvA_yr #BrightEdge #SPARK2026 #SPARKOnline #SPARKLive #AISearch #SEO #AEO #GEO #DigitalMarketing
BrightEdge
Software Development
Foster City, CA 381,139 followers
The AI-Powered SEO & AEO Platform
About us
The AI-Powered SEO & AEO Platform One unified platform to win across Google, AI Overviews, ChatGPT, Perplexity, and other AI tools. BrightEdge helps brands get discovered, cited, and recommended everywhere search happens through Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and enterprise SEO, all in one AI-powered platform. Trusted by 2,400+ global brands, including 57 of the Fortune 100. Enterprise SEO • AI Search Visibility • Answer Engine Optimization (AEO) • Generative Engine Optimization (GEO) • Content Performance • Keyword Research • AI/LLM Visibility Monitoring • Digital Marketing Analytics
- Website
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https://www.brightedge.com
External link for BrightEdge
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Foster City, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Content Marketing, SEO, SaaS/Software, Digital Marketing, and Artificial Intelligence
Products
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BrightEdge
Search Engine Optimization (SEO) Software
BrightEdge is the leading SEO solution and content performance marketing platform, helping more than 1,700 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and London. Contact us for an SEO demo today.
Employees at BrightEdge
View 645 employees at BrightEdge
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Updates
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🎥 Google AI Overviews and ChatGPT are citing YouTube very differently. New BrightEdge research across 9 industries and 12 weeks found a striking difference: • 50% of Google AI Overviews’ YouTube citations point to a specific timestamp within a video • Just 0.6% of ChatGPT’s YouTube citations do • Shorts make up 17.5% of Google’s YouTube citations vs. just 1.1% on ChatGPT The takeaway? It’s not just about creating more video. It’s about making video more citable. For Google, chapters, transcripts, timestamps and clear topic transitions can make individual moments inside a video discoverable. For ChatGPT, the video itself needs to clearly establish what it covers. And there’s another important signal: YouTube ranked second only to Reddit for commercial intent on ChatGPT across all nine industries analyzed. Video may be playing a very different role in AI search than traditional video metrics suggest. Read the full BrightEdge analysis: https://lnkd.in/dq9RMUjP #AI #AISearch #SEO #AEO #YouTube #GenerativeAI
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Ticker lookups became a larger share of AI finance questions between January and July. By July, the most-mentioned brand in the category had changed. Yahoo Finance’s estimated traffic roughly doubled in a single month. Yahoo was already positioned for that shift, with dedicated quote pages holding strong organic rankings across its keyword footprint. The page format matched the questions AI had started answering. Forbes lost the mention lead it held in January. The data points less to a content-quality issue and more to a format gap: Forbes does not publish a dedicated page for every ticker. As AI answers moved toward that format, its overlap with Yahoo’s ranking footprint fell sharply. The pages that positioned Yahoo for the shift existed long before the shift happened. Three checks for your own category: ➡️Confirm whether the questions AI answers in your category are changing before concluding a competitor outmarketed you. ➡️Confirm whether you hold the page formats for the entities your audience increasingly asks about. ➡️Compare your mention trend against your citation trend. Those are separate measures and can move very differently. Read the full analysis in this week’s Weekly AI & Search Insights: https://lnkd.in/g4cFXD8d #AISearch #AEO #BrightEdge #SEO
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The page that ranked #1 last year might already be losing today. Most teams only notice after the traffic has already dropped. By then the fix is a recovery project, not an edit. Content Advisor plans what to write before a competitor does, using Data Cube X, our research engine, to show which topics are in demand and who already owns them. One click turns a topic into a brief with the terms to include and the questions your audience is asking. Before anything is published, it checks the draft against that brief and flags what is missing: a term, an unanswered question, an off-brand tone. It also reads any live page and names exactly what to fix while there is still position left to defend. Explore more: https://lnkd.in/eJ8idBxp #BrightEdge #SEO #AEO #AISearch #DigitalMarketing #ContentAdvisor
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AI search doesn’t treat every social channel the same. What gets cited on Instagram can look very different from what gets cited on ChatGPT. Our research across nine industries and five platforms found that each AI engine has its own patterns for the social content it surfaces. Join us this week on August 26 at 1 PM AEST for our APAC webinar, How to Build and Execute a Social Media Strategy for AEO, to explore what AI engines actually cite, what makes content more likely to be surfaced, and how to measure the impact on AI visibility. One social strategy can’t serve every AI engine. Reserve your seat: https://lnkd.in/g_7-jR9e #AEO #AISearch #BrightEdge #SEO #BrightEdgeEvents #DigitalMarketing
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Your social media strategy is now part of your AI Search strategy. Reach and engagement are no longer the only measures that matter. Social content is increasingly being surfaced in the answers people get from ChatGPT and Google AI Overviews, influencing how brands are discovered, compared, and evaluated. But you don't need a completely new strategy. AEO extends the SEO work you're already doing across the channels where AI engines are looking for information. Our latest blog breaks down: 🔹 How LinkedIn, Reddit, YouTube, Instagram, and Facebook influence AI visibility 🔹 Why ChatGPT and Google AI Overviews can cite different content 🔹 What marketers should prioritize on each platform 🔹 A practical Social AEO checklist you can put to work immediately 🔹 How to start measuring AI visibility beyond traditional traffic Your social content may be answering questions about your brand before a customer ever reaches your website. 👉 Read the full blog: https://lnkd.in/gepP8hnF #AEO #AISearch #SEO #SocialMedia #DigitalMarketing #GenerativeAI #BrightEdge
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AI agents are changing how brands get found at all stages of the user journey. 🧭 44% say AI now decides at discovery, which brands even get considered and mentioned. Marketers are starting to see wins within the foundations: AI agent access and site performance, structured data on product pages, and monitoring and measurement. Our CEO Jim Yu shares more findings below, including the rising role of earned media and AI influence. 🔎 #AIAgents #AISearch #AgenticWeb #BrightEdge
71% of marketers say earned signals are what get brands named by AI, a clear sign that what the market says about you now counts just as much as what you say about yourself. 📣 Here are a few key insights from the BrightEdge team and this month's survey of enterprise marketers on AI agents and AEO. Where AI changes the outcome: > 44% say discovery, which brands even get considered > 31% say comparison, which product gets picked > 1 in 4 see AI agent interaction but are unsure what to do next The battle starts before anyone reaches a product page. If AI doesn't surface you at discovery, you're not in the conversation at all. What I found really interesting is the (off-site to on-site) earned signal story that is developing: >> What customers say in communities: 35% >> Reviewers, marketplaces, PR and earned media: 35% >> A brand's own product pages: 29% It also helps highlight the need for brands to take a holistic approach to marketing from owned to paid to social and earned media. It's been part of the marketing debate for decades; the difference now is that AI is also influencing the need for real cross-functional marketing collaboration. Rather than it being a choice for brands based on their individual marketing operation models, it's becoming a necessity for success on the agentic web. 📄 Technical site structure and on page content make you readable. 🤝 Earned media and community voice get you into AI answers and recommendations. You need both, but you also need to factor in social and paid channels more. Your brand position is decided in conversations you don't always control but can influence. And when we asked marketers where a week of dev time should go: AI agent access and site performance: 43% Structured data and measurement split the rest evenly No majority anywhere, and that is not a red flag. Access first is the right instinct; it just isn't the whole plan. It is a first step. ⏳ The next step is to truly embrace AI agents, understand their different roles and take action to help them find what they need. It's your brand and revenue at stake, so 'help them help you.' If you put it all together, the pattern becomes simple: visibility wins attention, revenue wins budget. 65% told us only revenue attributed to AI referrals will convince their CFO. Key insights from our August findings are below. 👇 #AISearch #AEO #AIAgents #EarnedMedia #AgenticWeb #PESOModel
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Nearly 1 in 4 attempts by ChatGPT to reach enterprise websites fail. That means AI agents may be trying to access your brand, but something is getting in the way. Slow pages. Hidden content. Missing signals. Technical issues your teams may never know are costing your brand visibility in AI-generated answers. AI Agent Insights shows you where those visits break down across ChatGPT, Claude, Perplexity, and Gemini, giving SEO, AEO, and technical teams one view of what's happening and what to fix first. You decide how AI agents see your brand. Not the agents. See what AI Agent Insights can uncover for your brand: https://lnkd.in/gHBwefzb #SEO #AEO #BrightEdge #AISearch #AIVisibility #AIAgentInsights
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AI engines are building answers about your brand from more than your website. The question is: do you know what they are seeing? Join Kylie Tabrett on August 26 for our APAC webinar, “How to Build and Execute a Social Media Strategy for AEO.” Reddit threads, community discussions, and social content are already influencing what AI says about your category, often through conversations your brand didn’t start. What you’ll learn: • How AI engines cite social channels across industries, and why each platform plays by different rules • What makes content worth citing and how to build an executable workflow without creating another workstream • How to measure whether your offsite efforts are actually driving AI visibility If AI is shaping your brand narrative, it’s time to understand what’s happening beyond your website. Register for the August 26 webinar. https://lnkd.in/g_7-jR9e #BrightEdgeevents #SEO #AEO #AISearch #Digitalmarketing
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The SPARK experience is going virtual! 🚀 On September 22, we are bringing our biggest virtual event of the year to the AI search community, packed with the latest industry insights, BrightEdge innovation, customer perspectives, and opportunities to build the skills to succeed in an AI-first search landscape. Here's what to expect: 🔎 Get latest insights on what's next for AI-driven search and your strategy 🚀 Take an exclusive first look at all-new BrightEdge innovation 💡 Hear success stories and real-world perspectives from the world's leading brands 🎓 Level up your AI search expertise with new Certification opportunities Join us and be part of the conversation shaping what’s next in search. SPARK Online 2026 📅 September 22 | 9 AM PT | 12 PM ET Join us and be part of the conversation shaping what’s next in search. Register now: https://lnkd.in/g6wvA_yr #BrightEdge #SparkOnline #AISearch #SEO #AEO
✨ Excited to share BrightEdge Spark Online for September, continuing the conversation in person and online and keeping our customers and community connected around the world One of the things I love most is spending time with our customers. Spark Live took us to San Francisco, New York and Sydney. Just this June, I was in London, and it was amazing to see teams, customers and marketers actively building relationships, exchanging ideas and learning from each other. And since London, there's already so much new innovation to share. Staying connected matters, and BrightEdge Spark online extends those conversations to more people, no matter where they are. Together, they form one connected Spark experience. AI-driven search is changing how brands approach marketing, fast. Staying ahead is essential. At Spark Online, expect fresh intel from our latest innovations as industry leaders debate emerging trends and patterns. Customers will share case studies and success stories, and there'll be plenty of room to compare notes across the whole community. It's another way to learn from one another and shape what comes next. And behind it all, everyone at BrightEdge commits to customer success through our three brand promises to: Inspire. Bringing customers together to challenge established thinking and see new possibilities. Innovate. Listening closely to customers and turning what we learn into technology that helps them lead through change. Impact. Helping customers turn intelligence from that innovation into measurable business outcomes and stay ahead as AI evolves. However we connect, in person, through the platform or online, every experience strengthens the connection across our teams, the community and customers. By keeping the conversation open and learning and innovating together, we can build around what customers need next and help them succeed. I'm really looking forward to joining you all at Spark Online this September. More details from team BrightEdge coming soon, so watch this space! 🚀 Save the date: 22 September https://lnkd.in/gnDhpRsR #BrightEdge #SparkOnline #AISearch #SEO #AEO
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