Athletes Unlimited

A historic season for our sport and this is only the beginning! 📈🥎 #AUSL

WHAT. A. SEASON. 📈📈 Thank you to everyone for the support during the inaugural season of the AUSL!

MLB is showing unprecedented support for women’s sports, and the impact on Athletes Unlimited Softball League (AUSL) is clear 🥎 Backed by an eight-figure investment, MLB has amplified AUSL through games aired on MLB Network and MLB website, extensive promotional support, and enthusiastic backing from league owners, including Commissioner Rob Manfred. This commitment has helped drive a 65% increase in ESPN2 viewership, sold-out games, and over 100 million social media impressions. Read more: https://ow.ly/q6l950WtnB2

Four new establishments have joined the Women's Sports Bar Alliance‼️ Athletes Unlimited Women's Sports Bar Alliance is continuing to power the future of women's sports.

Gatorade (PepsiCo) has been fueling and hydrating our athletes since 2021 as the Exclusive Sports Beverage of Athletes Unlimited. Through our partnership with Gatorade, the Gatorade Sport Science Institute (GSSI) conducted sweat testing on AUSL pros this season. The goal of this testing was to collect data on sweat rate, sodium loss, and hydration habits to help build a female-specific dataset to help all female athletes better understand their hydration needs. This marks the first time in history that Gatorade has sweat-tested women's softball athletes, a historical moment for both organizations. We deeply appreciate Gatorade's continuous support of each Athletes Unlimited league and its commitment to fueling female athletes!

In response to the devastating floods in Central Texas, AUSL is donating 100% of all profits from its Round Rock-themed T-shirt to Team Rubicon. A restock of T-shirts will be available soon in AU's online shop. 📖 https://lnkd.in/gBBCqR2R

“I care about what we do, and I care about the people. It makes it a better place to be." Ana Drucker never imagined she would work in sports, but is excited about where she is and the potential for women's sports. 📖 https://lnkd.in/gfrtibx2

Behind every major movement in women’s sports is a bold growth strategy — and Allie Kleva is leading that charge. As Chief Growth Officer at Athletes Unlimited, she’s building the pathways and partnerships that are scaling the game for athletes and fans alike. We’re proud to spotlight her visionary leadership during Major League Baseball (MLB) All-Star Week.

Hilary Meyer knows that when sports are inclusive and intentional, impact follows. As Chief Impact Officer at Athletes Unlimited, she’s redefining what a professional league can look like — not just for women athletes, but for every stakeholder committed to equity and access.

Seattle is a Softball city 😍 Ahead of our Volts vs. Blaze showdown earlier this month, we were honored to partner with University of Washington Softball, Seattle Mariners & Mariners Care to host a youth softball event designed to inspire the next generation of players. 🥎