Airtable

Agents are only as good as the data they can act on. Join Airtable experts for a beginner-friendly intro to Omni, Field Agents, and agent-powered workflows. https://lnkd.in/gx66-X-d

Catch our livestream today! Join us on LinkedIn or watch the recording here: https://lnkd.in/gx66-X-d

57% of enterprises have traced a wrong agent answer back to missing business context. Most agents build their own picture of a company from emails, docs, and Slack threads. That's a dozen people describing the business a dozen different ways, none of it reconciled. Cait K., our Chief Customer Officer, on four companies doing it differently: they built the system before they deployed the agent: https://lnkd.in/e45XU2gd

Summer's ending. Airtable Summer Camp isn't. Everything we shipped is still up: 🏕️ An MCP server that builds interfaces and automations from Claude, ChatGPT, or Gemini 🏕️ Canvas: presentations, dashboards, and apps built on data you already have 🏕️ Permission sets, SSO controls, and an audit log that covers agent activity 🏕️ Staged edit forms, autoschedule, and Omni on mobile Grab a s'more and see what you missed: https://lnkd.in/eyqPtqkp #AirtableSummerCamp

This month's Airtable Effect newsletter covers Summer Camp's launch week, new automations you can build entirely through Slack or your AI assistant, a Change Maker who built an RPG to onboard new users, and what's coming to Airspace London in October. Read the full roundup from Airtable's Kevin Dunn, PMP®: https://lnkd.in/gbpswC5C

Omni is only as good as the base underneath it. Our latest Let's Build Live aired last week and is now on demand. We walk through the unglamorous part: naming fields so intent is obvious, structuring tables so results stay consistent, then layering Field Agents on top to automate the workflow end to end. If you have tried Omni and gotten uneven results, this is the session. Watch on demand: https://lnkd.in/gj_jRwXq

As Airtable's CCO, I spend a lot of time with customers deploying agents. The ones who are succeeding all took the same, unglamorous step first. They built the system before they deployed the agent. I know, that's not the advice anyone wants to hear right now. New models ship every few days, each measurably smarter than the last. And the pull to just point Opus 5 at your business and say “go” is almost irresistible. But a recent VentureBeat survey found that 57% of enterprises have traced a wrong agent answer back to missing or inconsistent business context. Just because the intelligence is there, doesn’t mean the context follows. Most agents default to reading whatever they can find — email, docs, Slack, transcripts — and end up reconstructing your business from a dozen unreconciled descriptions. When they work inside a structured, relational system your team already operates in, the difference is more than just accuracy — it’s immediacy. The answer is tailored to your business, and the work is already in motion before anyone sits down in the morning. That's the shift we're building toward at Airtable, and like always, our strategy starts with what our customers are already doing. Here's the full picture, including how four teams are putting agents to work today: https://lnkd.in/gEys293Y

Ready to build a Center of Excellence that empowers your team? Join the Airtable Admin Crew tomorrow (Aug. 25) for a virtual session on scaling your COE, choosing the right operating model, and setting up effective governance: https://lnkd.in/ej3fR7ak

Ask someone who actually shipped it. Anne Marie Rützou Bruntse runs content operations for Airtable Academy on an Airtable app she built, with a fleet of 11 agents handling triage, sprint planning, drafting, and publishing. Bring your questions and join the r/Airtable AMA next week: https://lnkd.in/ePJRQSAk

Camp's over. The good stuff isn't. Swipe through five days of Airtable Summer Camp: the MCP server, Canvas, new governance controls, and the quality-of-life upgrades you asked for. Catch up on everything: https://lnkd.in/ehvan53c #AirtableSummerCamp