Adara - A RateGain Company

What happens when a hotel reaches travelers before they book? A leading Las Vegas hotel partnered with Adara to activate traveler data and reach high-intent audiences at the right moment. The result was more cost-effective bookings and stronger campaign performance. Read the full story: https://lnkd.in/grR3FY25 #Adara #TravelAdvertising #HotelMarketing #TravelData

High intent audiences. Measurable ROI. See how a leading UK rail service rebuilt passenger demand and delivered 2X ROI through precise traveler re-engagement powered by Adara Audiences. Read the full case study: https://lnkd.in/gFXz9Fdg #Adara #AdaraData #TravelMarketing #CaseStudy

What’s driving inbound travel to Japan for Cherry Blossom 2026? Are travelers booking earlier and staying longer? Is demand shifting toward premium hotels and higher ADRs? Which source markets are driving growth, and which travelers from those markets are keen on travel? Discover the data shaping Japan’s peak spring season. Get the full report here: https://lnkd.in/g6zwQctU #Adara #AdaraData #TravelTrends #DestinationMarketing #TravelMarketing

Precision targeting turns data into results. See how a global footwear brand leveraged Adara’s AI audiences to engage high-value travelers, driving 2X CTR and 127% viewability across Southeast Asia. Read more: https://lnkd.in/g4Jta_iD #Adara #AdaraData #TravelMarketing #RetailMarketing

For years, travel marketers have asked a simple question: Did our TV and streaming ads actually drive bookings? Now, that gap is closing.   The collaboration between Comcast and Adara brings outcome-based measurement to TV for the travel industry - connecting ad exposure directly to verified travel bookings.   This marks an important shift. Travel advertising has traditionally relied on proxy metrics like reach, impressions, and clicks. While useful, they don’t answer the business-critical question: Did this campaign generate real demand and revenue?   By aligning media exposure with privacy-safe traveler booking data, marketers can now: • Measure true booking lift • Understand incremental impact • Optimize media investments based on revenue outcomes • Justify budgets with performance-backed insights In a fragmented media landscape, accountability matters more than ever. Travel brands deserve measurement that reflects real traveler behavior, not just media activity. This is a meaningful step toward performance-driven TV for the travel industry. Read more here: https://lnkd.in/dN-eq2S9 #TravelMarketing #DestinationMarketing #CTV #TravelTech #Measurement #DataDriven

When competition peaks, precision wins.
Global luxury jewelry brand successfully reached affluent holiday shoppers with Adara’s real-time travel-intent data, achieving a 76% video completion rate and 7 million impressions during the busiest retail season. Read the success story: https://lnkd.in/gXHsktS7 #Adara #TravelMarketing #TravelData #ProgrammaticAdvertising #AdaraData

As the U.S. travelers prepare for yet another season of travel, patterns of their searches and bookings preferences unveil themselves. Find how the Americans plan to travel in the early months of this year as winter sweeps through. Get the full Adara U.S. Winter 2026 Domestic Travel Trends Report here: https://lnkd.in/g6zwQctU #Adara #TravelData #TravelTrends #USTravel #TravelMarketing #DestinationMarketing

Forget guesswork. AI is changing the game in travel advertising. With real-time targeting and adaptive optimization, AI is enabling brands to reach the right people at the perfect moment. The result? More engagement, better conversions, and higher returns on every campaign. Dive into our latest blog to see how AI is transforming audience targeting in the travel space. Read it here: https://lnkd.in/gYvkizDP #AI #Adara #TravelMarketing #AIinAdvertising #DigitalMarketing

We are excited to be part of the Asia New Travel Bootcamp next week in Okinawa, Japan. Join Junko (June) Morishita, Senior Sales Director, Adara, as we look forward to connecting with industry leaders to share insights and shape the future of travel innovation. 📍 Let’s meet and discuss how we can unlock new opportunities together! #Adara #TravelMarketing #DataPartnership #TravelData #JapanTourism #AsiaTourism

Travel data is often unconsolidated, which makes it difficult to see the complete picture. But it doesn’t have to be that way. Our new blog demonstrates how consolidating all your first-party data into one place makes it easier to understand your travelers and make more informed decisions. See how travel brands are breaking data silos and getting clearer insights than ever. This shift is enabling them to work faster, plan more effectively, and deliver stronger results. Read the blog here: https://lnkd.in/g9eHpUPj #Adara #TravelData #TravelMarketing #DestinationMarketing #DataPartnership