Educating and convincing both tech and non-tech clients is always challenging, especially for those from a technical background. Build the app and focus on key features only, where you need to explain the necessity, how important the feature is for the business. Explain about the edge cases where the app will be really helpful and can grow their business regardless of the UI (if any). Demonstrate the true example where the solution can be a game challenger for their business.

Mobile has always been a game-changer when it comes to engaging customers and delivering a seamless user journey. With its unmatched adaptability, mobile platforms offer a personalized and immersive experience that keeps users coming back. In the eCommerce space, this advantage is even more pronounced—70-80% of traffic comes from mobile apps , and they boast a 14% higher conversion rate compared to websites . The convenience of having an app at your fingertips ensures better accessibility, faster load times, and smoother navigation, all of which contribute to increased recurring sales and more effective campaigns.

Many clients think of accessibility as an extra cost rather than an investment. Highlight key benefits: - Over 1 billion people worldwide have disabilities. Making an app accessible means tapping into this user base. - Non-compliance with accessibility standards (like WCAG or ADA) can lead to lawsuits, financial penalties, and reputational damage. - Accessible apps perform better in search rankings and app stores, leading to higher visibility. Clients respond well to proven success stories: - Domino’s app was sued for being inaccessible, highlighting legal risks. Suggest small, impactful changes first—like alt text for images or better color contrast—to show immediate benefits without overwhelming them.

One effective strategy is to show that accessible design benefits all users, not just those with disabilities. Small changes, like improved contrast or voice commands, can make an app more intuitive and engaging for everyone, leading to better retention. Another approach is framing accessibility as a long-term investment. By embracing inclusivity, we often unlock innovative solutions that enhance the overall user experience. Finally, highlighting the growing market of accessibility-conscious consumers can make a strong case for the business value of accessibility.

Most clients care about growth, user engagement, and revenue. Frame accessibility as a business advantage: 1- 1.3 billion people worldwide have disabilities. Ignoring them means leaving money on the table. 2- Accessibility improves UX for everyone, making apps easier to use for all. 3- Studies show that accessible websites/apps perform better in search rankings and conversions.