News
Magic: The Gathering Arena devs announce plans to unionise
Decision marks the first known unionisation effort at Hasbro subsidiary Wizards of the Coast
Hasbro
News
Hasbro CEO thinks the video game industry needs to "think about things differently"
"Any game has a 20-30 percent chance of being successful - you have to be able to cover a whole bunch of unsuccessful bets"
News
Baldur's Gate to be adapted into HBO series
Last of Us showrunner Craig Mazin to helm series, which takes place after the events of Baldur's Gate 3
News
Retired Nintendo of America president Doug Bowser joins Hasbro's board of directors
Exec announced his departure from publisher last September, succeeded by Nintendo's first female president Devon Pritchard
News
Wizards of the Coast hires Blizzard veteran Paul Della Bitta to head up games arm
Meanwhile, the co-founder of Exodus developer Archetype, James Ohlen, is stepping aside
Feature
The Wizards of the Coast president would love a new Dungeons & Dragons MMORPG
"I want to see that happen," says John Hight, the former general manager for Warcraft
News
$112m of Hasbro's $472m 2024 digital gaming revenue came from Monopoly Go alone
Digital and licensed gaming revenue up 22% YoY
Feature
How the success of Baldur's Gate 3 and Monopoly Go are driving Hasbro's "all in" digital strategy
Senior vice president of digital licensing Eugene Evans discusses the similarities between these seemingly polar opposite titles
Feature
Wizards of the Coast: "There are lots of ways to express Dungeons & Dragons beyond RPGs"
Senior vice president of digital licensing Eugene Evans says there is almost no Hasbro IP that isn't heading to games
News
Hasbro CEO: "We're going all in on becoming a digital play company"
"Our goal is to be shipping one to two new games per year starting as early as late 2025, potentially early 2026," Chris Cocks says
News
Blizzard's John Hight and former Bungie COO Holly Barbacovi join Hasbro
Barbacovi will serve as CPO, and Hight as president of Wizards of the Coast and Digital Gaming
Feature
Hasbro-barians at the gates | This Week in Business
The D&D and GI Joe maker is the latest in a long line of mainstream companies trying to break into games, but how many actually succeeded?
Feature
Hasbro's $1 billion bet on internal game development
Head of digital product development Dan Ayoub tells us about the toy maker's plans to get back in the game
News
Monopoly Go reaches $2bn in consumer spending | News-in-brief
The mobile board title hits the revenue milestone in ten months after launching
News
Hasbro says it will cut nearly 1,100 positions
"Market headwinds we anticipated have proven to be stronger and more persistent than planned," says firm
News
Activision hasn't misplaced its Transformer games, says Hasbro
The toy giant apologises for saying they had
Academy
IP licensing for games: How to profit from brand injections
Yodo1's Yu Huan Mirko explores how partnering with IP owners can benefit your studio
News
Activision-Hasbro deal expires, Transformers games pulled from digital stores
War for Cybertron, Transformers Devastation and more no longer available to buy as download
Feature
"Console games can be for Christmas, but free-to-play is for life"
As Space Ape partners with Hasbro for Transformers, the management talk commitment
News
Ubisoft gets Hasbro console license
Publisher to make games based on Monopoly, Scrabble, Trivial Pursuit, and more for current and next-gen hardware
News
Hasbro buys majority stake in Backflip
Toy maker pays $112 million for 70% of mobile studio behind DragonVale, Paper Toss
News
Hasbro wrestles D&D license from Atari
Case settled out of court, Atari will continue to develop under D&D license
News
Atari sued over D&D licensing agreement
Hasbro files complaint against company for contract breaches