If your customer does a search for your company or products, will they find you? It’s not a secret that customers increasingly go online to discuss products and brands, seek advice, and offer guidance. Yet it’s often difficult to see where and how to influence these conversations, which take place across an ever-growing variety of [...]

In Hollywood, the pinnacle of accomplishment is an Academy Award. In public relations and social media, it’s the PRSA Silver Anvil Award – the most prestigious honor a PR professional can achieve.The Silver Anvil, symbolizing the forging of public opinion, is awarded annually to practitioners who have successfully addressed a contemporary issue with exemplary professional [...]

  Earning media coverage from traditional or social media provides a low-cost way to spread awareness for your business, so says Zack Cutler in an article he wrote for Forbes Magazine. Public relations and social media have other advantages, such as increased credibility for your brand and the opportunity to highlight media mentions in promotional [...]

This is 3-of-3 in the “E-tail Content Marketing: Engaging Customers at the Point of Purchase” series of blog posts. A Content Marketing Program is designed to support the e-tailers by placing content at the point of the transactional purchase – a sale that does not require a sales person. The purpose of the content is [...]

  In my previous blog post, I discussed designing an e-tail content marketing program to support the e-tailers by placing content at the point of the transactional purchase – a sale that does not require a sales person. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information at the point of [...]

  The rules of marketing have changed. In the new marketing world, you are what you publish. Our customers, with the help of the Internet, have become more sophisticated and require to talked to and not sold to with content that is engaging, relevant and informative. Today, we need to create and share content that [...]

In the Los Angeles Times this week, Ina Paiva Cordle wrote an article on how social media is giving firms a boost by word of mouth. The article is about a few people who lost their jobs and decided to reinvent themselves online. For these small businesses, social media has become a portal to success. [...]

SEO optimize your company website with a focus on your USP (unique selling proposition) to separate you from your competition.

Your local search presence must point consumers toward the desired outcome — sales. Do what works for the consumer, always striving to enhance the local search experience.

Social media is a company’s ability to communicate with its customers. It is every company’s ‘Sputnik moment’. It is a challenge to step up and make a difference.