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The Facts...
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The GIF graphics file format was invented by CompuServe in 1987. In the years since, a debate has been raging as to the correct way to pronounce "GIF": like "jif", or
with a hard 'g' as in "gift" as a majority of Mac users seem to prefer. With this page I intend to clear this up once and for all...
It's pronounced like "jif". Period. The end. That's final. End of story.
You disagree? Hey, I'm just quoting the inventors of the format. Here's the evidence:
- CompuServe used to distribute a graphics display program called CompuShow.
In the documentation for version 8.33 in the FAQ section, it states:
The GIF (Graphics Interchange Format), pronounced "JIF", was designed by CompuServe and the official
specification released in June of 1987.
There, straight from the inventors of the format.
Convinced yet?
- The image below is an example GIF that came with CompuShow:

It is a picture of CompuShow's author, Bob Berry. He used some of the
then-new features of the GIF89 format to display text on top of graphics. One of the lines he entered
in the text states:
Oh, incidentally, it's pronounced "JIF"
You can't see this text within a browser, but if you save this image and load it up in GIF
Construction Set or another animated GIF89 editor, you can see the comment for yourself. Drag
and View also displays this text, but kind of screwed up.
For further proof from Bob Berry,
check this out.
Convinced yet?
- The Graphics File
Formats FAQ states the following:
Choosy programmers choose "gif" or "jif"?
The pronunciation of "GIF" is specified in the GIF specification to be "jif", as in "jiffy", rather
then "gif", which most people seem to prefer. This does seem strange because the "G" is from the word
"Graphics" and not "Jraphics".
That last statement doesn't mean anything. It's an acronym. There's no defined way to pronounce
acronyms--it's up to the creators.
Convinced yet?
- A new graphics format known as PNG is being pushed by its creators as the next big thing. Among its
list of features is its "unambiguous pronunciation". Here's part of its
documentation:
Pronunciation
No detail was too small for consideration in the authors' quest for a near-perfect image format; yea,
verily, even the acronym and pronunciation were major topics of discussion. The reason, of course, is
the GIF format; some pronounce it with a soft G like giraffe, some with a hard G like gift, and no one
really knows what they're talking about. (For the record, the soft G is correct; it is how the author
of the format pronounces it.)
"PNG" is always spelled "PNG" (or "Portable Network Graphics") and always pronounced "ping," not
"pinj" or "pee en gee" or any other multi-syllabic disaster. See the introduction to the PNG
specification for the definitive statement on the matter.
Convinced yet?
- NetBITS, a weekly ePublication that provided practical Internet information, asked its readers in
Issue 002 to supply information that could solve the GIF pronunciation debate. They
followed up in Issue 003 with this:
It's "Jiff" and I Don't Want to Hear Another Word -- Logic may dictate the "g" in GIF (Graphic Interchange Format) is pronounced hard, like
gift or gefilte fish, but that didn't stop dozens and dozens of readers from offering opinions, many of them hilarious.
However, several people wrote to say that they either worked with folks at CompuServe or read the original GIF specification, all of which specified a soft "g".
None of us at NetBITS understand why we haven't seen the definitive word before, so here it is. Charlie Reading <charlier@kreber.com> writes:
I worked with the creator of GIF (Steve Wilhite) when I was still employed by CompuServe. Steve always pronounced it "jiff" and would correct
those who pronounced it with a hard G. "Choosy developers choose GIF" (spinning off of a historically popular peanut butter commercial).
If you want to make a difference in this pronunciation conundrum, print this piece of NetBITS out and send it to the person who writes your local
newspaper's technology or Internet column. We now have the specification's authoritative pronunciation. Let's stamp out the hard "g," however
logical, once and for all.
Convinced yet?
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About...
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This site maintained by Steve Olsen. My e-mail address is:

A brief history...I started this site around 1998 mainly because I was a web developer and was looking for something original to do on the web.
All the obvious choices were taken (who needs another Star Trek website, and what would I add to mine that would interest anyone besides myself? Nothing. Idea nixed.)
But among my more obscure and lesser interests I thought of compiling the facts surrounding the GIF vs. JIF pronounciation debate which I had followed since the
graphic format's inception in the late 80's when I was an avid BBS user. After some Yahoo & DejaNews research, I realized nobody had done this before and I had some
good evidence to back up my point, so the site was created. If I recall, I hosted the page at my then-employer's website (where I was webmaster) for a few years, but when I had to
remove all personal stuff I searched out a new host. Andy L. who ran Skizzers.org
volunteered to host the site, and it moved there for a few years. Then when I got my OlsenHome.com domain in 2002, I asked for it back and Andy was happy to do so and linked back to it.
Since then I've continued to get the occasional e-mail from people with an opinion, and I always post it in the Reader's Comments section. Got a view on this topic? I'm always ready
to hear it so just e-mail me!
If you want to kill a few minutes you can check out some of my other sites...
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Reader Comments...
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If you have a comment, send me an E-mail at:

If it's interesting or funny, I'll reprint it on this page. If you still insist on
pronouncing it like "gift" and don't feel like E-mailing me a reason... well then, you can jo gump in a lake, you gerk!
Newest comment added 3/11/07. To view the latest comments, scroll to the bottom!
Strong Bad calls us "Nerds" (thanks, JaguaR2D2!):
- Phillip Burgess writes:
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Ahhh, good, someone with their head screwed on right.
Anyone who pronounces "GIF" with a hard G simply does not understand
computer programmers (and any programmers who still insist on this silly
pronunciation are simply unfit). No *decent* coder would pass up an
opportunity to inflict a horrid pun on the world. And seeing as peanut
butter is one of the principle three programmer foods (the other two being
Pepsi and nacho cheese Doritos), the reference is immediately obvious.
The "acronym theory," that a hard G should be used because it's "Graphics"
and not "Jraphics," simply does not hold water. If acronyms were always to
be pronounced from their source words rather than as an independent new
word, then by this very arrangement, "JPEG" would be pronounced "JFEG."
Just to give these people a taste of their own medicine... I've started
pronouncing "JPEG" with a hard G.
- Brenda Harrison writes:
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The "Correct Pronunciation of 'GIF'" page made me laugh for a good 5 minutes. It reminds me of the age old
debate of "How to pronounce 'Geocities.'" That argument ended up with someone actually calling the Geocities
offices to see how the phone operators answered the phone. ("Hello, Geo Cities," not "Hello, Geocities
[g-os-ities]," just so you know. You probably already do, anyways.)
- Sam Mefford writes:
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Thanks for your page on the pronunciation of 'gif'! I'm glad to have
been vindicated by evidence!
Just thought I'd point out that in the
english language, when a g is followed by an a, o, or u, it is supposed
to be hard. When followed by an i or e, it is supposed to be soft.
Therefore I never had any question that it was pronounced 'jif', despite
the fact that everyone around disagreed.
- Rita Minnichsoffer rebuts:
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I'd like to know what happens when you give a gekko to geese, or get a gift from a girl, then...
- Talbott Crowell (who apparently has a dictionary and lots of free time) also rebuts:
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I did not know the English language had such rules, from now on I will
pronounce the following words with a soft "J" instead of a hard "G"
Jilligans Island
Jibbon Viper
birtday jift
feeling jiddy
jiggle (laugh)
Jilbert (cartoon)
fish jills
the Jideon Bible
you are jilty of the crime
a woman's jirdle
jirl scout cookies
jive me some
jibblets and jizzards
Pronounce GIF as you may.
- Clay McGovern writes:
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Although an interesting diversion, the roots of a word and its original
pronunciation are completely irrelevant to common usage. Words have
lives of their own. The creators of a word have little control over
pronunciation beyond their original act of creation. Words are meant
only for communication. The salient question is on "Do you understand my
meaning when I say 'GIF'?" If the answer is "Yes." Then the dispute over
"proper" pronunciation is absolutely absurd. Very, very, few people
pronounce GIF with a soft g. Those who do are understood as well as
those who don't. Where is the problem with that...
Best regards,
Clay (with a "c" as in "cat")
- Erik J. Macki writes:
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...
English words beginning in "gi-" "ge-" or "gy-" that are not of Romance origin (French, Italian, etc.) are *all* pronounced with a velar (hard) "g." It is
probably due to a misunderstanding of this principle that led the inventor of the GIF to pronounce it with an affricate (soft) "g" in the first place. This
is why a native speaker of English would intuitively pronounce a word spelled "GIF" with a velar (hard) "g" without knowing otherwise. This is more
consistent with all English-speakers' natural, internal morphophonology, and that is why the velar pronunciation is so widespread.
Nonetheless, spelling is often irrelevant to pronunciation in English: with words like "tough," through," "gift," "gypsy," "egg," "gem," and "massage," no
one need waste any effort creating logic about how the letter "g" "ought" to be pronounced in English words: there simply is no logic. One must go by
usage.
English is full of words whose pronunciation deviates from prescribed standards--precisely because usage, and not prescriptive rules, dictates what is
"correct." No amount of arguing from pundits and word-coiners can ever change this!
I suspect from informally surveys that the velar pronunciation in "GIF" is actually more common than the affricate ("soft") pronunciation--a point of view
validated by the very existance of your Web site--and as such the velar variant is at least a "correct" alternative if not the more common and thus "more
correct" form entirely.
Thanks,
Erik
(Ed: Whoa, that's over my head dude... you lost me at "morphophonology"!)
- Dean Hutchings writes:
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For years I have been telling people the correct pronunciation of GIF image files. They ALWAYS claimed I was wrong. I thought I had read somewhere that the creator of the
format pronounced it like "jif" but could never find the proof. Now I have the ammo I need to finally prove my point!
Thank you, thank you, thank you, thank you, thank you!
- Nathan Gaines writes:
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I must say that your page on the correct pronunciation of .GIF is the most complete, well-researched, and convincing document I have ever seen on the subject.
Now could someone please tell me which of the three pronunciations of LINUX is correct?
Take care,
Nathan Gaines
- Rob Ford writes:
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"Jiff"...."Giff"....they're both wrong. The "G" in "GIF" is silent. And silence is Jolden.
So sayeth me.
(Rob was also nice enough to provide the nifty animated GIF logo up top. Thanks, Rob!)
- Cole Hewitt writes:
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Maybe GIF should be pronounced "zhif" with a French accent. Then we could end this controversy.
- Steve Bennett writes:
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I saw your site on the proper pronunciation of GIF and have to categorically state it's pronounced with the soft G as in Jif. Back in 1987, I was an assitant Sysop on
Compuserve, in the Comics and Animation forum, and also in the AmigaArts forum, and as such was given the opportunity to get in on the ground floor of GIF development. (GIF
was a godsend, especially for the Comics forum which was dealing with umpteen jillion different incompatible graphics formats...)
Days after the format was announced and the first programs released by Compuserve, I was one of the first to post new GIF code, and wrote an Amiga program to display GIF
images. (I actually don't recall if mine was the first 3rd party program uploaded -- if not, it was by a matter of a few days at most...)
I called that program GIFFY because I had completely rewritten the decoder code (still in use by a few programs out there...:) and made it MUCH faster. (Later, I wrote
GIFFY2, and HAMGIF...) We all pronounced it "Jif" at the time, and the name "GIFFY" seemed the obvious and clear choice of name.
It never even occurred to me that someone might pronounce it with the hard G until the mid 1990s.
Seeing your site was a breath of nostalgia for me -- I wonder if there's an archive of those old Compuserve forums anywhere around. So much great stuff was there. Alas,
I suspect it's all lost in the maelstrom...
- JaguaR2D2 writes:
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I thought this might make a good link on the GIF Pronunciation Page:
http://www.homestarrunner.com/sbemail51.html
It is a cartoon in which, at one point, the character Strong Bad says:
"Okay, next on the checklist: lots of animated GIFs! {pronounces it /gifs/; stops typing} or... GIFs... {pronounces it /jifs/} or however you say it. I don't know. I heard
a couple of nerds arguing about it one time."
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