Overview | Audience | Advertising Opportunities and Specifications

OVERVIEW
Slate attracts affluent, educated business decision-makers and opinion leaders from across the nation. Over 5 million unique visitors turn to Slate each month¹ for its insightful content and witty, analytical voice.

Advertising on Slate gives your company access to an audience of sophisticated consumers who influence the purchasing decisions of those around them. These Web-savvy early adopters typically access Slate from work and spend a good portion of their online time researching and shopping.

To reach this highly coveted audience, send an e-mail to or call 703-469-2501.

AUDIENCE
Over 5 million people visit Slate each month¹ for its thoughtful analysis of news, politics, arts and culture. Advertising on Slate is a powerful way to reach an affluent and educated audience who shops online and influences business decisions.

- 75% are college graduates²

- 51% have an annual household income of $75,000+; 29% earn $100,000+ ²

- 83% have shopped online for any product or service²

- 17% have shopped online for investment purposes (index of 155)²

- 50% hold a professional or managerial position (index of 154)²

- 75% shopped for books online in the past six months²

Tap into Slate's premium audience to make your next advertising campaign work harder. Send an e-mail to or call 703-469-2501.

Sources:
1 Nielsen//NetRatings, 3-Month Avg, Oct-Dec 2006
2 Nielsen//NetRatings @Plan, Winter 2006-2007

ADVERTISING OPPORTUNITIES AND SPECIFICATIONS
Slate offers a variety of advertising packages customized to help meet your marketing needs. For more information on how to advertise on Slate, send an e-mail to or call 703-469-2501.

- We accept GIF, JPEG, Rich Media & Third Party Served ads.
- 30-second maximum for any animation.
- Ads in Slate e-mail newsletters cannot use rich media.
- Ad creative must have a 1-pixel border and/or colored background to differentiate from Slate's white and maroon backgrounds. WPNI reserves the right to give 24-hours notice prior to pausing a campaign if this spec is not met.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.
- Up to 100K in polite download is allowed.
- Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.
- The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.
- Click here for WPNI Flash ad specifications. Specific rich media instructions available upon request.

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