About Arbitron

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What We Do

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, out-of-home advertising companies and the online radio industry in the United States, Mexico and Europe. Through our Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, cable, magazine, newspaper, out-of-home and online industries.

We help media companies, advertisers and marketers understand media audiences and reach consumers more effectively. Our services and software help clients make sense of the marketplace, turn information into revenue and grow their businesses.

Information Services

		Local radio ratings in the United States and in Mexico

		Network and national radio audience measurement in the United States

		Online radio ratings in the United States

		Local market and regional qualitative consumer and media usage information in the United States

		Software services to help customers analyze and understand media and consumer data

The next generation

		The Portable People Meter (PPM^SM) is a portable, cell-phone-sized device that electronically tracks exposure to radio, broadcast television and cable media as consumers wear it throughout the day.

		The PPM also plays a central role in a new, national marketing research service that will collect multimedia and purchase information from consumers.

PPM^SM is a service mark of Arbitron Inc.

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