TOP V Programme

The Olympic Partners are the worldwide supporters of the Olympic Movement. In addition to the direct revenue generated by the TOP Programme, each partner's products, technology and expertise are vital to the success of the Olympic Games.

For the ATHENS 2004 Olympic Games, the TOP V Sponsors have renewed their Olympic Sponsorship at the earliest date ever. These include:


Non-alcoholic Beverages: Coca-Cola
Coca-Cola is the Olympic Movement's longest-standing continuous Partner. Coca-Cola's association with the Olympic Games began in 1928 and has included every Olympic Games since then. The company was the first Worldwide Partner to commit to long-term support through 2008.

Information Technology: Atos Origin
In 2001, with the 2002 Olympic Winter Games in Salt Lake City, SchlumbergerSema began an 8-year contract with the International Olympic Committee. In 2004, Atos Origin acquired its IT business activities. Atos Origin Sponsorship is among the largest sports IT-related contract in the world and is the Worldwide IT Partner of the ATHENS 2004 Olympic Games, the 2006 Games in Turin and the 2008 Games in Beijing.


Life Insurance/Annuities: John Hancock
John Hancock Mutual Life Insurance Company became a Partner in 1994 and its Olympic involvement focuses on athlete and grass roots community support. John Hancock offers a broad range of financial products and services worldwide.


Film/ Photographics and Imaging: KODAK
The Official Bulletin for the first Μodern Olympic Games in Athens, in 1896, contained an Eastman Kodak Company advertisement. Today, Kodak meets all still-imaging needs of the Olympic Movement.


Retail Food Services: McDonald's
McDonald's became a Partner in 1996. McDonald's connects the public with the Olympic Games by creating Olympic-related promotions and highly recognized advertising campaigns.


Audio/TV/Video Equipment: Panasonic (Matsushita Electrical Industrial Co.)
Under the Panasonic label, Matsushita Electrical Industrial Co. supplies the Olympic Games with state-of-the-art TV, audio and video technology equipment. Matsushita began its Olympic Games involvement in 1984 as the supplier of the professional sound system for the main stadium for the Los Angeles Games. In 1987, Matsushita became a charter member of the TOP Programme.


Wireless Communication Equipment: Samsung
Samsung Electronics Co. became a Worldwide Partner in 1997 as the wireless communications equipment provider for the Olympic Movement. This equipment is essential for the smooth running of the Olympic Games.



Periodicals/ Newspapers / Magazines: Sports Illustrated/Time Inc.
Sports Illustrated/Time Inc. is the Official Worldwide Publishing Partner since 1980. These world-renowned and highly respected magazines produce several special sections, which support the athletes' achievements and promote the Olympic Games.


Timing, Scoring systems and Services Category: SWATCH is the Official Timekeeper of the ATHENS 2004 Olympic Games. SWATCH is one of the sixteen brands of the Swatch Group. Since the 1932 Olympic Games in Los Angeles, with only three exceptions, the timing services have been provided by one of the companies of the Swatch Group.


Consumer Payment Services: Visa
Visa International is the Official Consumer Payment Services Partner of the Olympic Movement since 1986. Visa organises several cultural and educational programmes that focus on the Olympic Games and blend sport with culture and education.


Document Publishing, Processing and Supplies: Xerox
The Xerox Corporation became a Partner in 1964. Xerox provides state-of-the-art document copying, processing, facsimile, publishing, and laser printing equipment for the Olympic Movement.