Yospace

Heading to IBC? Here’s what you'll see from Yospace at booth 5.C78👇 🎥 Product demos including SGAI and non-linear ad formats ☕ Barista-made coffee 🍻 Happy Hour drinks 🏳️🌈 Pride Happy Hour 💬 Plenty of opportunities to talk all things streaming and advertising Book a meeting now, and see more of what we're up to, over at yospace.com/ibc #IBC2026

Our latest article with Digital Studio India looks at the extraordinary Bronze Final match at the 2026 FIFA World Cup: https://lnkd.in/dWfwwxYx From being the match that no-one wanted to play, it soon became the match that nobody wanted to end as this 10-goal thriller drove a massive audience spike in the second half. The article looks at the impact that had on the advertising as Dynamic Ad Insertion adjusted to meet the demand.

The 2026 FIFA World Cup took ad-supported streaming to a new level in terms of excitement, scale, and of course, advertising. Yospace monetised the live action for 14x Dynamic Ad Insertion customers across the world and we're revealing... ⚽ How many ads were stitched ⚽ How this compares to other major events ⚽ Which ad break was the most watched ⚽ How hydration ad breaks affected monetisation ⚽ Which in-match event had the biggest impact on the ads Read more in our round-up announcement here: https://lnkd.in/eS5dMV8S

Think every hydration break creates the same advertising opportunity? Think again. ⚽ In England's Round of 16 win over Mexico, the first hydration break arrived when the score was still 0-0. The second came immediately after: ⏱️ Two England goals in under 100 seconds 🔍 A VAR review 🥅 Mexico scoring a penalty The result? 📈 98.9% more ads stitched in the second hydration break than the first. The 2026 FIFA World Cup has been proof that moments on the pitch can transform the value of advertising opportunities in ways we can’t predict. Read more about how England's knockout drama translated into audience peaks and advertising opportunities in our recent article for TVBEurope ➡️ https://lnkd.in/ex_umAnC.

Measurement is still one of the biggest gaps in OTT advertising. Learn more in our latest whitepaper: https://lnkd.in/eKwUetQg Standards like CMCDv2 and work from the SVTA are starting to address this, as different devices, capabilities, and approaches still make consistency a challenge. In our whitepaper, we explore why measurement is crucial for Dynamic Ad Insertion, and what needs to happen next for its continued success. #Streaming #CTV #AdTech #OTT

New ad formats open up new revenue opportunities for broadcasters, but can they scale? We dug into this in our latest white paper: https://lnkd.in/eKwUetQg Without standardisation, these formats stay as one-off executions, difficult to trade, traffic, and measure consistently. That’s why the work happening across the industry bodies, IAB Tech Lab and SVTA, matters so much. Check out our DAI 3.0 whitepaper, which explores how a new era of standardisation will make it easier to deliver and scale new CTV ad experiences. #CTV #AdTech #Streaming #DAI

⚽ Japan's 89th-minute equaliser against the Netherlands last week demonstrated just how quickly viewing behaviour can change during major live events. Read our match report here: https://lnkd.in/eBtS2s2F In our latest analysis, we explore how goals, hydration breaks and a dramatic finish influenced audience trends, ad opportunities, and the demands placed on Dynamic Ad Insertion infrastructure. #2026FIFAWorldCup #DynamicAdInsertion

🏆 The World Cup is showing how quickly audience behaviour can change in live sport, adding pressure on the technology that delivers ads. Learn more in our article with Streaming Media: https://lnkd.in/e4QCcCpy A goal, VAR review, red card or penalty shootout can transform some of the tournament's most valuable advertising opportunities in a matter of seconds. ⏱️ In this article, our Head of Marketing and resident football pundit, Paul Davies, draws on data from previous international tournaments to explore why the World Cup presents unique challenges for Dynamic Ad Insertion, as well as what rights holders need to do to maximise revenue at scale. Thank you to Streaming Media Magazine for the coverage. #2026FIFAWorldCup #DynamicAdInsertion #CTV #StreamingMedia

⚽ Three red cards. Two goals. One very dramatic World Cup opener. Check out our Mexico vs South Africa match report, exploring impact on viewership, monetisation and ad tech: https://lnkd.in/eYpDFCr3 From audience spikes following key moments to the most-watched ad breaks of the match, we break down what the opening game of the 2026 FIFA World Cup tells us about ad-supported streaming and Dynamic Ad Insertion at scale. With over a month of football still to come, we'll be sharing trends and data throughout the tournament. Stay up to date here: yospace.com/worldcup #2026FIFAWorldCup #DynamicAdInsertion #WorldCup