Papirfly

Give a dealership an asset built just for them, and some will still build their own off-brand version instead. Ben Ruffell breaks down why, in this clip from our recent webinar. Watch the full recording: https://hubs.la/Q04vxzPB0

Franchise social media isn't about choosing between central control and local creativity. The strongest franchise brands empower locations to create relevant content while protecting the brand with clear guidelines, approved assets, and templated content. Discover how to build a franchise social media strategy that scales without sacrificing consistency. Read the guide: https://hubs.la/Q04v9b6Y0

𝗣𝗮𝗽𝗶𝗿𝗳𝗹𝘆 𝗙𝗮𝗰𝗲𝘀: 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗝𝘂𝘀𝘁𝗶𝗻𝗲 𝗘𝗽𝗵𝗴𝗿𝗮𝘃𝗲 🌟 At Papirfly, our strength lies in our people — and today, we’re excited to highlight Justine Ephgrave, 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 from our UK team! 🇬🇧 Justine is a true champion for both our clients and our culture. Driven by a background spanning entrepreneurship, agency, and client-side experience, she brings a unique blend of high energy, adaptability, and collaboration to everything she does. 𝗪𝗵𝗮𝘁 𝗵𝗲𝗿 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝗵𝗲𝗿: "Super friendly, deeply caring, and a massive team player who is always there to lend a hand." 1. 𝗔𝘁 𝘄𝗼𝗿𝗸: Justine excels at what matters most: untangling complex challenges and turning everyday interactions into strong, lasting partnerships. 2. 𝗢𝗳𝗳-𝗱𝘂𝘁𝘆: When she’s not helping clients succeed, you can find her singing in musical theatre productions or exploring underwater as a certified scuba diver. Swipe through the cards below to discover: • What brought Justine to Papirfly • What she’s most proud of in her role • How her colleagues describe her in three words Drop a comment or a reaction to show Justine some love! 👇

Your franchise marketing budget has two line items at war with each other. The agency gives you quality, speed, and creative horsepower — but everything flows through them. Brief, review, amend, approve. By the time the local market has their assets, the moment has passed. Software gives local teams autonomy — but without guardrails, brand consistency becomes a lottery. The franchise brands that are pulling ahead aren't choosing. They're using agency partners for campaign strategy and creative direction, and brand management software to activate those campaigns at scale — across every location, at speed, within brand. The result: less agency time spent on production, fewer compliance firefights, and local markets that can actually hit go. Here's how the model works in practice: https://hubs.la/Q04tZHzj0

What starts as a simple breakfast can quickly turn into a serious team debate. 🥚 Our Brno team got together for a morning breakfast - with homemade cakes, plenty of eggs, and, naturally, a very important question: 𝗛𝗼𝘄 𝗹𝗼𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗼𝗶𝗹 𝗮 𝗵𝗮𝗿𝗱-𝗯𝗼𝗶𝗹𝗲�� 𝗲𝗴𝗴? The discussion may not have produced a universal answer, but it definitely produced plenty of opinions, laughter, and a very full team. It’s moments like these that remind us that great teams are built not only through the work we do together, but also through the conversations, traditions, and shared breakfasts in between. A big thank you to our colleagues in Brno for bringing homemade cakes, the good mood, and strong opinions on egg timing. 💛 What’s your perfect hard-boiled egg time?

Your franchisee in Leeds is posting something right now. Is it on-brand? Social media is where brand consistency either shows up or falls apart — and for franchise brands, it's one of the hardest channels to get right. Local relevance matters. So does the logo being correct. This carousel walks through how the strongest franchise brands handle both: giving local teams the content tools they need without handing over the keys to the brand. Swipe through, then read the full guide: https://hubs.la/Q04tHmYW0

Operational maturity matters more than feature lists. That's the headline from Forrester's latest research on Digital Asset Management — and it's a useful corrective for anyone who's been evaluating platforms on capabilities alone. What the data shows is that organizations making the most progress on content operations are prioritising three things first: integration across their existing stack, findability (people actually finding the right asset, fast), and governance that scales without becoming a bottleneck. AI is in the picture, but the organisations moving fastest on it are the ones that already have their content house in order. Five trends shaping DAM strategy over the next two years — the full breakdown is here: https://hubs.la/Q04tHfzW0

One of your franchisees just built your World Cup promo in a free design app. It filled the bar. It also used the wrong logo, the wrong font, and a color that hasn't been in your brand guidelines since 2019. And here's the uncomfortable part: they did nothing wrong. They had the busiest weekend of the year to sell and no faster way to make the artwork. This is the problem nobody selling to franchise brands wants to admit. Your franchisees are independent operators, not employees. You cannot mandate which tools they use. You cannot make them read a 40-page PDF. You can set the standard in the agreement and still watch it get ignored every Friday afternoon. The brands that stay consistent stopped policing. They made the on-brand option the fastest one in the room. Beccy Primrose Furness, our VP Marketing wrote about why franchise brand consistency is a completely different problem from an owned chain, and what actually works: https://hubs.ly/Q04t45LR0

Most brand portals in distributed networks quietly go unused. Guidelines nobody reads. Libraries nobody visits. Approval queues too slow to bother with. Adoption doesn't collapse overnight, it erodes, until it becomes a genuine brand risk. The brands that get it right treat their sites like customers they have to win, not staff they can direct. On August 19, Papirfly is hosting 5 reasons your distributed network goes off-brand — and how to fix it, a live conversation on what it actually takes to earn brand adoption across a network you don't fully own. Register now: https://hubs.la/Q04t5PbV0

𝗢𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 🚀 To keep delivering high-value, proactive strategy to our growing global client base, Mark Murray is expanding his Customer Success team. As we scale, our focus is on deepening true partnership with our clients - shaping long-term strategies and unlocking real business value together. We’re looking for Customer Success Managers with 2–3+ years of experience in Customer Success or Account Management within SaaS. You’ll be someone who enjoys building strong relationships, managing priorities across a portfolio, and working closely with customers to understand their goals and help them succeed. We’re currently hiring across three locations: 📍 𝗟𝗼𝗻𝗱𝗼𝗻 (English required, Swedish is a plus) 📍 𝗢𝘀𝗹𝗼 𝗼𝗿 𝗟𝗼𝗻𝗱𝗼𝗻 (Norwegian and English needed) 📍 𝗨𝗦 (𝗡𝗲𝘄 𝗬𝗼𝗿𝗸, 𝗡𝗲𝘄 𝗝𝗲𝗿𝘀𝗲𝘆, 𝗖𝗵𝗶𝗰𝗮𝗴𝗼) Interested in joining an international team and helping shape the next chapter of Customer Success at Papirfly? 👉 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: London: https://hubs.la/Q04sQv9F0 Oslo: https://hubs.la/Q04sTyJ00 US: https://hubs.la/Q04sQFsS0