HG Living partnered with MyWork to expand their digital presence with a new Shopify store aimed at attracting retail customers. With their existing store already catering to wholesale clients, MyWork took on the challenge of creating a fresh, retail-focused experience that would appeal to a broader audience while maintaining the same high-quality brand perception.

A key priority was migrating the extensive product range to the new store, ensuring a smooth transition without disruption. MyWork also optimised the website copy to effectively target retail customers, implementing SEO best practices to enhance visibility and drive traffic.

Understanding the urgency of the project, MyWork worked efficiently to have the new Shopify store ready and polished ahead of an important trade show. Additionally, MyWork helped HG Living set up automated abandoned checkout emails, providing enticing discounts to encourage cart conversions and maximise sales. The result was a sleek, high-performing online store perfectly timed to capture attention and drive growth.