Works by design firm Fragile Design, of Melbourne, Australia (late 1990s-early 2000s)
Their work seems to be a melding of various styles popular and emerging at the time, like Cyber Gen-X Corporate, Metalheart, Y2K, Vectorheart. Maybe even a little of the emerging Frutiger Aero style in the last image? The Big M packaging is very Wacky Pomo.
“The bad reading [of Gender Trouble] goes something like this: I can get up in the morning, look in my closet, and decide which gender I want to be today. I can take out a piece of clothing and change my gender: stylize it, and then that evening I can change it again and be something radically other, so that what you get is something like the commodification of gender, and the understanding of taking on a gender as a kind of consumerism … When my whole point was that the very formation of subjects, the very formation of persons, presupposes gender in a certain way—that gender is not to be chosen and that “performativity” is not radical choice and it’s not voluntarism … Performativity has to do with repetition, very often with the repetition of oppressive and painful gender norms to force them to resignify. This is not freedom, but a question of how to work the trap that one is inevitably in.”
