Madrid, Comunidad de Madrid, España
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Joaquín Ferrer Cantón
Joaquín Ferrer Cantón
For more than 25 years, I have been helping organizations accelerate growth through technology, strategic partnerships, and digital transformation.<br> <br>Today, I focus on building high-performing partner ecosystems that create new opportunities, generate sustainable pipeline, and drive measurable business outcomes. My experience spans EMEA and LATAM, working with enterprise software vendors, Global System Integrators (GSIs), consulting firms, and executive stakeholders across multiple industries.<br> <br>Throughout my career, I have led business development, alliances, customer experience, automation, and digital transformation initiatives, consistently delivering growth in complex enterprise environments. I am particularly passionate about enabling partners to succeed, creating joint go-to-market strategies, and turning collaboration into revenue.<br> <br>Currently, as Partner Sales Director at Appian, I lead strategic partner initiatives focused on new logo acquisition, co-selling, and ecosystem-led growth. I have been recognized as Appian’s Global Best Partner Manager for two consecutive years and have consistently exceeded quota performance, including achieving more than 300% of target attainment.<br> <br>Prior to Appian, I built and led automation and digital transformation businesses at Inetum and El Corte Inglés, including the creation and expansion of Pegasystems practices and large-scale enterprise programs across Europe and Latin America.<br> <br>My areas of expertise include:<br> <br>• Partner Ecosystem Development<br> • Strategic Alliances & GSIs<br> • Enterprise Software Sales<br> • New Logo Acquisition<br> • Co-Selling & Joint Go-To-Market<br> • Hyperautomation & Intelligent Automation<br> • Digital Transformation<br> • Executive Stakeholder Management<br> • EMEA & LATAM Market Development<br> <br>I enjoy connecting with business leaders, partners, and technology professionals who are passionate about transformation, innovation, and growth.