Cloudflare Web Analytics - Web Analytics adds Navigation Type filtering and reporting

Thu, 30 Apr 2026 00:00:00 GMT

Cloudflare Web Analytics now supports Navigation Type reporting and filtering.

This update allows developers and performance analysts to see how users are navigating between pages — whether through a link click or form submission, a page reload, or using the browser's back/forward buttons — and whether a browser cache hit occurred for these behaviors.

Understanding navigation types is critical for optimizing user experience. For example, if a high volume of your traffic consists of "Back-forward" navigations versus "Back-forward Cache", those visitors are not benefiting from the Back/Forward Cache (bfcache) and therefore are experiencing higher load times due to potentially unnecessary network requests.

The same applies for regular "Navigate" entries — where "Navigate Cache", "Navigate Prefetch Cache" and "Prerender" would provide instant document retrieval — and "Reload", where "Reload cache" would be more optimal.

A high volume of "Reload" entries can also indicate a potential stability problem with your website.

By identifying these patterns, you can tune your browser caching strategies to ensure HTML documents are served instantaneously from local caches rather than requiring a roundtrip to the network.

For more information, refer to Navigation Types.

Key benefits

Monitor Cache Effectiveness: See how often your site is served from the HTTP cache or bfcache.
Identify Performance Bottlenecks: Filter by the different types to understand performance opportunity of improving browser cache hit ratio.

Analyze navigation types in the Cloudflare dashboard

You can now find the Navigation Type dimension in the Web Analytics dashboard. You can filter to include/exclude one or more specific types using "equals", "does not equal", "in", or "not in" matchers.

To check the list of popular navigation types, select Page views on the Web Analytics sidebar and scroll down to the bottom:

Cloudflare Web Analytics - Easily Exclude EU Visitors from RUM

Mon, 26 Feb 2024 00:00:00 GMT

You can now easily enable Real User Monitoring (RUM) monitoring for your hostnames, while safely dropping requests from visitors in the European Union to comply with GDPR and CCPA.

Our Web Analytics product has always been centered on giving you insights into your users' experience that you need to provide the best quality experience, without sacrificing user privacy in the process.

To help with that aim, you can now selectively enable RUM monitoring for your hostname and exclude EU visitor data in a single click. If you opt for this option, we will drop all metrics collected by our EU data centers automatically.

You can learn more about what metrics are reported by Web Analytics and how it is collected in the Web Analytics documentation. You can enable Web Analytics on any hostname by going to the Web Analytics section of the dashboard, selecting "Manage Site" for the hostname you want to monitor, and choosing the appropriate enablement option.

Cloudflare changelogs | Cloudflare Web Analytics

Cloudflare Web Analytics - Web Analytics adds Navigation Type filtering and reporting

Key benefits

Analyze navigation types in the Cloudflare dashboard

Cloudflare Web Analytics - Easily Exclude EU Visitors from RUM