in loving memory of tumblr’s april fools’ pranks 💐 2014 - 2024
icymi, tumblr used to do an elaborate april fool’s prank every year, but this year they suddenly stopped. here’s a somewhat detailed recap of everything they did over the decade:
2013 - mishapocalypse (honourable mention): tumblr staff didn’t start doing april fools until 2014, but the mishapocalypse happened on tumblr in 2013 and i feel like this list would be incomplete without it
2014 - tumblrpro: upon opening your dash you were greeted by an “inspirational” video, that ended with the option to get “tumblrpro (for free)”. all it did was put a top hat on your icon.
2015 - tumblr executivesuite/coppy: a copying machine appeared in the corner of your dash. it would offer tips on how to use tumblr, like clippy the paperclip used to do in microsoft word. as the day went on, it slowly broke down and died right in front of your eyes. many people hated him (but not me). you could also make a (small) spreadsheet. @executivesuite2016 is the official blog.
2016 - this is decision/lizard election/tumblrdecides: a parody of the 2016 US elections. there were 4 lizards (well, one of them turned out to be a salamander in a scandal) to vote for. the dash looked different and there was a live news report with election updates, as well as an election blog for each lizard. they all had their own slogans and you would get an “i voted” button after you voted that would get slapped next to your icon. there were built-in functions to make an election poster for your favourite lizard and to create a text post that supported your lizard of choice that autogenerated a statement for all your followers to read. imo tumblr’s april fools peak. @thisisdecision2016-blog is the official blog, @mop-2016-blog@wretchedtooth@timefordeborah-blog were candidates. rick also had a blog (rick-official) but that now seems to have vanished because he ended up dropping out of the election. mop won, if you’re curious. by far the most elaborate prank tumblr ever did.
2017 - horse friend: a tamagotchi-inspired game where you had to take care of a little horse in the corner of your screen. it came with a randomly generated name, and you had to feed and clean up after it. if you didnt take good care of it, it died. you could then hatch (yes, hatch) a new one. there was also an option to look at the names of all your dead horses. this is now available to buy in the tumblr shop. @horse-friends is the official blog.
2018 - tumblcoin: a parody of cryptocurrency (this was the year bitcoin took off). you could ‘invest’ in tumblcoin, with which you could in turn buy things with to spice up your dash, including last year’s horse friend, coppy from 2015, and a frame for around your icon. you could share the amount of tumblcoin you owned in an automatically generated gif post which would be tagged #tbc2018 and #tumblcoin. @tumblcoin is the official blog.
2019 - @memories: this blog still functions the way it did on april fools itself! it’s like mad libs, where it takes post templates and then adds in tags you use a lot and users you frequently interact with on your main blog. like a personalized shitpost bot.
2020 - group chat prank/@storybot: it was so hard to find info on this because it was contained entirely in the now-defunct group chat function, which no one used. i had to go through the notes of this post for information because no one cared enough to actually write anything explaining it. turns out, you could write a story with your mutuals by adding storybot to your group chat. it also kept working after april fools (well, up until the group chats were deleted) just like memories. many people missed out on it entirely because they did not use the group chat function.
2021 - tumblcryptids: tumblr allowed you to adopt “non-fungible tumblcryptids”, a parody of NFTs. clicking a button that said “Summon thy Tumblrcryptid” would spawn an image of a little blob-shaped creature with a short description, which would always read “Hi! My name is [randomly generated name]. I love [thing most people like]. I hate [thing most people dislike]. Like my parent, I can’t get enough of #[tag from your main blog].” you could share them in a post, which would automatically add the tag #NFTumblcryptids to your post. and yes, people on the piss on the poor website freaked out about it because they thought they were real NFTs harming the environment. @tumblcryptidadoptioncenter is the official blog.
2022 - click-a-thon: when you clicked a light switch on your dashboard, a bunch of colourful things showed up, like a sponge you could move around, an “engagament meter”, clickable buttons, and a “Summon Crab!” button, which would summon a crab when you clicked it. you could. the crabs, like horse friend, are still available in the tumblr store as of 2025. here’ssomescreenshots. there were various ways to share your crab activities, which would all get tagged #april fools 2022. the prank was presented as a marketing technique created by Brick Whartley, a fictional businessman character created by tumblr, who (afaik) originated in a post on the official blog of the 2018 april fools prank, albeit originally in a different role. around this time he also started functioning as the mascot for tumblr’s shop ( @emporium )
2023 - abstract reactions (emoji reacts): buttons were added to every post that allowed you to add emoji reactions, many of them based on tumblr inside jokes (horse as a reference to horse plinko/horse friend, vanilla for the vanilla extract meme, pikaman, bug for bug race, and brick whartley, who wasn’t a meme but staff really wanted him to be). if one specific emoji was used a certain amount of times it would add an effect to the post, eg many cheese emoji reacts would cover the post in cheese. this was also attributed to Brick Whartley (“his” blog @brickwhartley also documented the day)
2024 - boop-o-meter: allowed you to “boop” other users who had opted in to the booping, like facebook’s poke feature back in the day. depending on how long you held the button, you would either boop, super boop, or evil boop. on the dashboard there was a counter for both how many times you had booped others and how many times others had booped you, as well as how many boops were given side-wide. when booping someone, an image of a cat paw appeared. you would get badges (which can still be used) for booping 1, 100 and 1000 times. if you got more than 999 boops, the counter would simply say “WOW”. this was brought back for halloween 2024 (as BOOp-o-meter. get it), with a ghost, skeleton and mummy paw. no official blog, but here’s an official recap for april first from staff. i believe this was the only april fools prank that was mobile user friendly.
Non online people: I love Harry Potter! I use Chat GPT to write my emails ;) Come find me on X, I’ll send you my ai-generated spotify playlist! I’m thinking about buying some cryptocurrencies, do you know which ones are good?
Me taking 500 points of psychic damage trying not to turn into a unskippable cutscene: Haha, conversations are so fun.
like a solid 60% of weird fandom tropes were invented by women who needed slightly more avant garde ways to fuck spock…. wanting to fuck spock is in many ways a load bearing pillar of fandom like if u took it away the source code would just break theres like a molecule of wanting to fuck spock or reaction to everyone wanting to fuck spock within the heart of fanfic all fanfiction is about wanting to fuck spock except fanfic about wanting to fuck spock which is about women in stem
I am on my knees begging you to reblog this post and to stop reblogging the original ones I sent out yesterday. This is the complete account with all the most recent info; the other one is just sending people down senselessly panicked avenues that no longer lead anywhere.
IN SHORT
Cliff Weitzman, CEO of Speechify and (aspiring?) voice actor, used AI to scrape thousands of popular, finished works off AO3 to list them on his own for-profit website and in his attached app. He did this without getting any kind of permission from the authors of said work or informing AO3. Obviously.
When fandom at large was made aware of his theft and started pushing back, Weitzman issued a non-apology on the original social media posts—using
his dyslexia;
his intent to implement a tip-system for the plagiarized authors; and
a sudden willingness to take down the work of every author who saw my original social media posts and emailed him individually with a ‘valid’ claim,
as reasons we should allow him to continue monetizing fanwork for his own financial gain.
When we less-than-kindly refused, he took down his ‘apologies’ as well as his website (allegedly—it’s possible that our complaints to his web host, the deluge of emails he received or the unanticipated traffic brought it down, since there wasn’t any sort of official statement made about it), and when it came back up several hours later, all of the work formerly listed in the fan fiction category was no longer there.
THE TAKEAWAYS
1. Cliff Weitzman (aka Ofek Weitzman) is a scumbag with no qualms about taking fanwork without permission, feeding it to AI and monetizing it for his own financial gain;
2. Fandom can really get things done when it wants to, and
3. Our fanworks appear to be hidden, but they’re NOT DELETED from Weitzman’s servers, and independently published, original works are still listed without the authors’ permission. We need to hold this man responsible for his theft, keep an eye on both his current and future endeavors, and take action immediately when he crosses the line again.
THE TIMELINE, THE DETAILS, THE SCREENSHOTS (behind the cut)
