Data Sharing Policy
Last updated: February 2026
Why we collect this data
When you opt in to data sharing, Burst Statistics collects a small set of aggregated, anonymized metrics from your WordPress installation. It is not possible to trace back the data to any website: the domain is hashed into a unique, but not traceable identifier.
We use this data for four purposes.
Industry benchmarks. We aggregate submissions across all participating sites to build benchmark data, which we make available inside the Burst Statistics dashboard. This allows you to compare your own website’s performance against peers in your industry. For example: how does your bounce rate compare to other blogs of a similar size? How does your session duration stack up against other WooCommerce stores?
Feature prioritization. By understanding which goals, report types, and e-commerce features are actually used across our user base, we can direct our development efforts toward the things that matter most to real users rather than guessing.
WordPress and PHP version support. Knowing which WordPress and PHP versions our users run helps us decide which versions to support, when it is safe to drop legacy compatibility, and how to test our releases.
Performance improvements. The query performance data shows us which database queries are slowest across real-world installations. This allows us to identify bottlenecks we might not catch in our own testing environment and prioritize optimizations that benefit everyone.
This feature is entirely optional. You are in control.
You can opt out at any time
You opt in voluntarily, and you can reverse that decision at any time. To stop sharing data, go to Burst Statistics → Settings → Data Sharing and toggle the option off. From that moment on, no further data is collected or transmitted.
Your data is fully anonymous
All data is aggregated before it leaves your server. It is impossible to trace any submission back to a specific website, domain, WordPress installation, or individual user. We collect no IP addresses, no domain names, no user identifiers, no email addresses, and nothing that could identify you or your visitors. The data we receive looks identical regardless of which website it came from.
Exactly what is shared
The following categories of data are collected and transmitted once per month, covering the previous fully completed calendar month.
Environment
- WordPress version
- PHP version
- List of active plugin names
Traffic metrics
- Number of visitors
- Number of pageviews
- Average bounce rate
- Average session duration
Goals
- Total number of configured goals
- Per goal: status, type, conversion metric, and hook name (no URLs, no visitor data)
Reports
- Per report: frequency, format, content types, and number of recipients (not the addresses themselves)
- Aggregate counts of reports sent, successfully delivered, and failed
Database size
- Row counts for the Burst Statistics, referrers, and sessions tables
Query performance
- Per tracked query: average, minimum, and maximum execution time, and execution count
- The sanitized SQL query template (up to 2,000 characters, no user-submitted values)
E-commerce (only in Burst Pro if you use Burst’s e-commerce tracking)
- Platform names in use (e.g. WooCommerce)
- Total number of orders and total revenue
- Conversion rate, abandoned cart rate, and average order value
How we use this data
We use the collected data for four purposes: building anonymous industry benchmarks for the Burst Statistics dashboard, prioritizing features based on actual usage patterns, making informed decisions about WordPress and PHP version support, and identifying slow database queries to improve plugin performance. We do not sell this data, share it with advertisers, or use it for any other purpose.
Questions
If you have any questions about this policy, please contact us.